Our story began way back, thirty years ago in fact, on the vintage markets of London where we hunted down 50s and 60s authentic Americana. A transatlantic love affair with youth and rebellion. AW20 marks a reconnection with the soul of the brand, and those early journeys looking for unique and individual style brought back to life. Original and Vintage is one of our signature aesthetics, it is loved by the style obsessed all over the world and across generations. It’s just on point and effortlessly cool – because there’s no better story than your truth.

ORIGINAL & VINTAGE
Wool Sherpa Trucker Jacket
USD $159.95

ORIGINAL & VINTAGE
Organic Cotton Vintage T-Shirt
USD $19.95

ORIGINAL & VINTAGE
Resurrection Shirt
USD $54.95

ORIGINAL & VINTAGE
Slim Jeans
USD $59.95

ORIGINAL & VINTAGE
Track & Field Classic T-Shirt
USD $34.95

ORIGINAL & VINTAGE
Nylon Flight Bomber Jacket
USD $119.95

ORIGINAL & VINTAGE
Aviator Leather Jacket
USD $379.95

ORIGINAL & VINTAGE
Rising Sun T-Shirt
USD $34.95
We have an authentic approach to craftsmanship and there’s a truthful spirit in the narrative of this collection. The campaign is inspired by a Joseph Sterling book found on a vintage buying trip to La Brea in Los Angeles. The Age of Adolescence captures American youth, around the late 50s to early 60s, at the start of rebel teenage culture. Our imagery is an expression of this style for the 21st century; the story encapsulates cool vintage style, a rebellious attitude and the energy of youth.


We were inspired by the idea of heroes and rebels, which kind of feels right and natural for our brand. Aesthetic cues from Americana, the Superdry Original & Vintage collection and styles from the limited edition pinnacle collection, DRY, are worn by our lead rebel, actor Hero Fiennes Tiffin. Rocking the DRY varsity jacket (created in collaboration with renowned US manufacturers Golden Bear), Hero epitomises the spirit of generations of rebels before him, as he rightly states, “I was once given some very good advice: make sure you wear the clothes and don’t let the clothes wear you.”
Iconic looks feature Japanese indigo, denim worker jackets, classic white organic-cotton t-shirts, leather and varsity jackets, unique hand-drawn graphics and hand-finished denim jeans. Be true and style it like there’s no better story than your truth. Shop the collection in your local independent Superdry store, find stockist lists or buy online @superdry.com
Follow us to watch the OV film on Instagram, Facebook and YouTube. Be inspired.
#NoBetterStory
Follow us to watch the OV film on Instagram, Facebook and YouTube. Be inspired.
#NoBetterStory