AW16 Premium Collection
The latest offering from IDRIS + Superdry has landed. The collection includes hero pieces from the premium menswear range including 100% butter-soft leathers, deluxe down-filled outerwear and the finest quality knits. Take a closer look at what happened during the campaign shoot in New York.
We sat down with Idris Elba to find out about the inspiration behind his new AW16 premium menswear collection.
Man of the moment: Idris Elba + Superdry Launch
Check out the official video of the Idris Elba + Superdry Collection Launch. Over 5,000 excited fans and customers descended on Regent Street in London to witness the man himself launch the brand new premium menswear collection. Eager shoppers queued outside the Superdry Flagship Store to meet the global star and to buy the collection for the first time. At 12 pm, Idris welcomed his fans inside while press gathered for photographs. Shortly after, an Audience With Idris was held where the star gave an aspirational speech on the shop floor while unveiling the collection. Idris Elba + Superdry is now available to buy online.
Rankin: On set with Idris Elba
Check out the behind the scenes footage of Idris during his campaign shoot with renowned British fashion photographer, Rankin. Idris and the Superdry team spent a full day shooting at Rankin’s exclusive studio location in London where the star donned some of his favourite items for the camera. Synonymous with compelling portraiture of prestigious icons, Rankin’s lens captured Elba's quintessential British style and charismatic personality while unveiling hero pieces from the premium menswear range.
Idris Elba + Superdry
Growing up in the East End of London, fashion was always a huge part of Elba’s life. He believes that the way you dress tells the world who you are. British, grounded and cool – Elba's signature urban style resonates throughout this collection, there's not a single piece he wouldn't wear. Deluxe down-filled outerwear, 100% butter-soft leathers, the finest cashmere knits, and redefined vintage denim meld together to create this premium, quintessentially British winter wardrobe for the Everyman. It's for men who - like Idris - appreciate off-the-cuff sophisticated style from day to night.