Original and Vintage is one of our signature aesthetics, it is loved by the style-obsessed all over the world and across generations. We have an authentic approach to craftsmanship and there’s a truthful spirit in the narrative of this collection.
A lifelong passion for doing the right thing underpins Superdry Studios. We’ve always believed there is a future in fashion and that our brand can have the greatest positive impact through innovation and creativity.
Mashing nostalgia with energy, this is the start of a new collection and a multi-dimensional process. We have reloaded culture references and vintage graphics, displaced them on new shapes and created new silhouettes.