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Original & vintage

Original and Vintage is one of our signature aesthetics, it is loved by the style-obsessed all over the world and across generations. We have an authentic approach to craftsmanship and there’s a truthful spirit in the narrative of this collection.
SHOP MENS
SHOP WOMENS

SUPERDRY CODE

This season we’ve gone BIG on colour and BIG on Luxe down shapes to create a statement. 

The collection brings you limitless options.
SHOP MENS
SHOP WOMENS

SUPERDRY STUDIOS

A lifelong passion for doing the right thing underpins Superdry Studios. We’ve always believed there is a future in fashion and that our brand can have the greatest positive impact through innovation and creativity.
SHOP MENS
SHOP WOMENS

SUPERDRY X

Mashing nostalgia with energy, this is the start of a new collection and a multi-dimensional process. We have reloaded culture references and vintage graphics, displaced them on new shapes and created new silhouettes.
SHOP MENS
SHOP WOMENS

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