The rules of the game.
AW20, new rules, new identity. We’re repping the quality, integrity and truth of time-honoured sport codes: this is a bold new game for our Superdry CODE collection.

SUPERDRY CODE
Radar Quilt Fuji Camo Jacket
USD $134.95

SUPERDRY CODE
Echo Beach Colourblock Jacket
USD $89.95

SUPERDRY CODE
Superdry Panel Fleece Hoodie
USD $64.95

SUPERDRY CODE
Core Logo Athletics Sweatpants
USD $59.95

SUPERDRY CODE
Sportstyle Fleece Sweatpants
USD $69.95

SUPERDRY CODE
Osaka 360 T-Shirt
USD $34.95

SUPERDRY CODE
Fuji Bomber Jacket
USD $109.95

SUPERDRY CODE
Sportstyle Brushed Hoodie
USD $64.95
Rule 1
Keep it Simple. Keep it real with authentic shapes and premium materials.
Rule 2
Always Fresh. Colour drops for big colour statements home and away.
Rule 3
Stay True. Love the stories.
Rule 4
Own your Style. Hook it up or dress it down – head to toe, inside, outside, downtown and uptown.
Captured on the streets of London by independent film and photographer William Spooner – whose work can be seen on the pages of the freshest titles out there, such as Clash Magazine, Wonderland, Man about Town and Notion Magazine – our cast are bringing their own style to the game.
Superdry CODE is a collection of the gotta-haves, the programme includes new down jacket shapes, tech mid layers in retro fleeces, heavyweight sweats, bold tees and logo sweats. To complete the look there is a full range of headwear and accessories. Wear it with style: individual style. Shop the new sport code in your local independent Superdry store, local stockist or online @superdry.com
Follow us to watch the Superdry Sport content on Instagram, Facebook and YouTube. The rules of the game?
#WinDifferent
Follow us to watch the Superdry Sport content on Instagram, Facebook and YouTube. The rules of the game?
#WinDifferent
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