The Superdry Outerwear Award at GFW

15th June 2018

Now in its 27th year, Graduate Fashion Week brings the latest innovative and exciting emerging talent to the world’s attention, showcasing the designers of tomorrow in a four-day event. Graduate Fashion Week 2018 came to a close last week, and the Superdry teams are now reflecting on what an amazing showcase of talent we saw. The grand finale of the event was the award ceremony, where the winners of this year’s awards were announced.

Professor Caryn Franklin MBE opened the award ceremony with a personal message from Prime Minister Theresa May, offering her support and well wishes to all students and universities involved, which read:

I am very proud of the UK’s fashion industry. From street style to haute couture, some of the most iconic brands and biggest names in the business hail from the UK. We are leaders in design, innovation, textiles, and our fashion colleges and universities are among the very best in the world. The sector contributes over £28 billion to the UK economy, supports nearly 900,000 jobs and exports over £10 billion to international markets.

The charity, Graduate Fashion Week, plays such an important role in the process of identifying and nurturing the very best of new talent at this crucial stage in their careers, helping ensure the next generation of gifted individuals can go on to secure leading roles in the industry. I look forward to hearing about the winners and wish them every success for the future.”

GFW Catwalk Show 1

GFW Catwalk Image 2

 

As proud sponsors of the Superdry Outerwear award, we’re very pleased to feature in the event for the first time. This was our first year working closely with GFW, and the standard of all entries were incredibly high. Superdry has a reputation for creating incredible jackets from the best fabrics, innovation and branding. The Superdry Outerwear Award was given to Helena Green (Liverpool John Moores University), judged by Siri Mac Donald, Todd Lynn and Jamie Wei Huang. Winner Helen Green said, “Feeling really overwhelmed! I can’t explain it any other way.”

 

During Graduate Fashion Week, attendees joined us at the Superdry booth where we hosted a number of industry expert seminars. There were great opportunities to meet our in-house teams from Design, Garment Technology, Merchandising, Category Management, Production & Sourcing, Creative Studio & the Superdry Sport team. We are searching for the best talent to join the Superdry family, so if you’re interested in hearing more about our diverse career opportunities at Superdry, you can find the latest updates here .

GFW Designers in Conversation

 

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