Rowan Cheshire Q&A

5th February 2019

We’ve teamed up with incredible British freestyle skier, Rowan Cheshire for our latest Superdry Snow collection. We grabbed 10 minutes with her to talk us through what it takes both physically and mentally to get ready for the slopes.

Rowan Cheshire

Let’s start from the top, what first got you into Skiing?

I got into skiing through my Dad taking us on family holidays. We always used to drive past the local dry ski slope and thought one day we’d give it a go and I’ve never looked back since.


Incredible to see where you are today. Looking back now, what would you say has been your biggest WOW moment?

When I was in Laax one season I was standing at the top of the pipe and there was a cloud inversion, I was standing above the clouds with the peaks poking through in the distance. It was beautiful and really made me appreciate where I was and grateful for the life I lead and the places I get to visit.

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That definitely sounds incredible, was that your most memorable ride?

Actually, my most memorable ride would have to be competing at the Olympics in PyeongChang last year. The whole atmosphere of the event was amazing, and I’ve never seen a crowd like it in my ski career.


There’s nothing like a good crowd to get you going when there’s no crowd, what’s your go-to soundtrack?

I really like to ski to chilled music, so Billie Eilish is a go to, especially her ‘Ocean Eyes’ track. Also, really like Post Malone.

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We’re big fans of Billie! Outside of being an Olympic Skier, you’re also a pretty awesome personal trainer, what workouts would you recommend people try and do prior to heading off on a ski trip?

I’d recommend that they work on their mobility and strength. Working on strength movements that work in different planes of movement as well as exercises that challenge your balance and stability. Skiing also takes a lot of endurance so I’d work on reps between 8-12.


In your career you’ve had some nasty injuries, getting over them and back on the slopes must have been a tough journey. How do you train your mind and well as your physical health to be at its best?

Mental health is really important to me! I train my mind by meditation, mindfulness and always trying to be kind to myself. I find that exercise has a positive effect on mental health as well. It’s a great focus and makes you feel amazing both physically and mentally after. Those endorphins work wonders.


Talking of endorphins, being an Olympian must feel pretty awesome, will we be seeing you in Beijing 2022?

Fingers crossed! Definitely aiming to be competing in the Beijing Olympics.

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Having now had a chance to put our latest Snow collection to the test, what’s been your favorite technical piece?

Without a doubt, the Antarctic Explorer Down Parka jacket is a favorite piece of mine to ski in at the moment. So comfortable and easy to move in.

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It would definitely keep you warm! What pieces do you take in your kitbag and what items can’t you live without?

I love the snood scarfs, they come with me everywhere and also the hoodies are the comfiest to ski in, perfect to lounge around. I’m also a huge fan of the Superdry Sport collections, so a few pieces always sneak their way in.


Discover more on our Superdry Snow collection here. 

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