Introducing AW19 / My Way

6th September 2019

We believe your style can be whatever it wants to be at any given time. It’s about wearing what makes you happy, what makes you feel good –  this is a place where everything goes.

This autumn, we’ve worked with an amazing collective of seventeen individuals brought together to express their own unique style. From Tokyo’s most famous fashion twins Amiaya to American model/ surfer/ son of Cindy Crawford Presley Gerber to British IBO super-middleweight champion Chris Eubank Jr., each one of these individuals has an amazing story to tell and an amazing style that goes along with it.

We played up each cast member’s individual styles by keeping the styling unique to them. And this is what is so great about our brand and collection.  Each piece is a blank canvas that you can mix and match as you see fit.  Mix feminine and masculine, rock the basics, go full contemporary or casual – it’s up to you.

If you’re looking for autumn winter clothing for men or women, we’ve got you covered. From leather jackets to the sweatshirt of the season, our design team has created the staple pieces to showcase your own individual look.

Whoever, wherever, whenever, however — style is never set in stone. Whoever you are, wear it your way and don’t forget to show us your style with #SDMyWay.

Shop the Autumn Winter collection for men and women.

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