My AccountWish List
SHOP MENS
SHOP WOMENS

SCROLL DOWN

HEALTHY SOIL. LESS WATER. BETTER FOR OUR PLANET.

WE’RE ENSURING OUR CARBON EMISSIONS HAVE NO NET IMPACT ON THE PLANET BY 2040.

We’ve decided to play an active role in limiting the global temperature rise to 1.5°c. To achieve this, we’re making several changes to how our products are made, how we move them, and where we sell them.

ORGANIC COTTON
NET ZERO
CIRCULARITY
VEGAN

HEALTHY SOIL. LESS WATER. BETTER FOR OUR PLANET.

How our products are made accounts for half of our total carbon footprint as a brand, so by 2025, 65% of our garments will be converted to organic, low-impact, or recycled materials. And, half of all the garments we produce will be made in factories using renewable electricity.

How we move our products accounts for 5% of our total carbon footprint in 2020/1, and we’re continuing to take steps to reduce these emissions further. We use barges instead of lorries to transport nearly half of our garments from port to warehouse in Belgium, and we capped our use of inbound air freight to 1% for the coming year - moving our 99% of garments via the lowest possible carbon routes including sea freight.

Where we sell our clothes is the last piece of the puzzle. Our owned stores and offices have used renewable electricity since 2017, and we’re working with franchise store partners to help them make the switch too. This accounts for a small percentage of our overall footprint in 2020/1 – 1.7% – but every bit counts.

NET-ZERO IS THE GOAL, AND WE ARE GOING TO PLAY AN ACTIVE ROLE IN LIMITING THE GLOBAL TEMPERATURE RISE.

ORGANIC COTTON
NET ZERO
CIRCULARITY
VEGAN

GOLDEN STATE

New for SS22, our swimwear range is crafted using pre and post-consumer waste.

SHOP MENS
SHOP WOMENS

SHOP NOW

SHOP NOW

SHOP NOW

SHOP NOW

SHOP NOW

Kinder to both planet and people, organic cotton uses 87% less water and reduces CO2 emissions by up to 14% compared to conventional cotton.

SHOP MENS
SHOP WOMENS

Mother Nature is important. ​Instead of letting plastic bottles and waste pollute the very earth that sustains us, we’ve been collecting it and turning it into padding for our jackets.

SHOP MENS
SHOP WOMENS

Instead of letting plastic bottles and waste pollute the very earth that sustains us, we’ve been collecting it and turning it into padding for our jackets.

SHOP MENS
SHOP WOMENS
SHOP NOW
SHOP NOW
SHOP NOW
SHOP NOW
SHOP NOW
SHOP NOW
SHOP NOW
SHOP NOW

Explore our other sustainability initiatives.

CIRCULARITY
Organic Cotton

Stay Connected

Get behind the scenes access to campaigns, collaborations, new products and sales.

By signing up you are agreeing to receive marketing communications from us. For more information please see our Privacy Policy

  • buy from the brand
  • Student Discount
  • Sitemap
  • Delivery
  • Guaranteed Returns
  • Black Friday
  • Gift Cards
  • Help & FAQ's
  • Delivery
  • Returns
  • about us
  • corporate
  • Careers
  • Brand Protection
  • Contact Our Press Team
  • Sustainability
  • Refer a friend
  • SD Ambassador
  • Stores Directory
  • Terms & Conditions
  • Privacy Policy
  • cookie consent
  • Klarna
  • Clearpay
  • instagram
  • facebook
  • twitter
  • youtube

© Superdry 2022

      • New In
        New In
      • 3 for £50 T-Shirts
        3 for £50 T-Shirts
      • Jackets & Coats
        Jackets & Coats
      • Hoodies & Sweatshirts
        Hoodies & Sweatshirts
      • T-Shirts
        T-Shirts
      • Polo Shirts
        Polo Shirts
      • Shorts
        Shorts
      • Jeans
        Jeans
      • Joggers
        Joggers
      • Shirts
        Shirts
      • Sportswear
        Sportswear
      • Swimwear
        Swimwear
      • Tops
        Tops
      • Trousers & Chinos
        Trousers & Chinos
      • Vests
        Vests
      • Loungewear
        Loungewear
      • Jumpers
        Jumpers
      • Ski & Snowboard
        Ski & Snowboard
      • View All
        View All
      • Bags & Backpacks
        Bags & Backpacks
      • Hats & Caps
        Hats & Caps
      • Sunglasses
        Sunglasses
      • Underwear
        Underwear
      • Socks
        Socks
      • Belts
        Belts
      • Reusable Water Bottles
        Reusable Water Bottles
      • Wallets
        Wallets
        • View All
          View All
        • Sliders
          Sliders
        • Flip Flops
          Flip Flops
        • Trainers
          Trainers
        • Vegan Trainers
          Vegan Trainers
      • Best Sellers
        Best Sellers
      • Holiday Shop
        Holiday Shop
      • Organic Cotton
        Organic Cotton
      • Sustainability
        Sustainability
      • 100% recycled
        100% recycled
      • New In
        New In
      • 3 for £50 T-Shirts
        3 for £50 T-Shirts
      • Dresses
        Dresses
      • Jackets & Coats
        Jackets & Coats
      • Hoodies & Sweatshirts
        Hoodies & Sweatshirts
      • Tops & Shirts
        Tops & Shirts
      • T-Shirts
        T-Shirts
      • Jeans
        Jeans
      • Joggers
        Joggers
      • Leggings
        Leggings
      • Playsuits & Jumpsuits
        Playsuits & Jumpsuits
      • Shorts
        Shorts
      • Skirts
        Skirts
      • Sportswear
        Sportswear
      • Swimwear
        Swimwear
      • Trousers & Chinos
        Trousers & Chinos
      • Vests
        Vests
      • Loungewear
        Loungewear
      • Jumpers & Cardigans
        Jumpers & Cardigans
      • Ski & Snowboard
        Ski & Snowboard
      • View All
        View All
      • Bags & Backpacks
        Bags & Backpacks
      • Hats & Caps
        Hats & Caps
      • Underwear
        Underwear
      • Sunglasses
        Sunglasses
      • Socks
        Socks
      • Reusable Water Bottles
        Reusable Water Bottles
        • View All
          View All
        • Sliders
          Sliders
        • Flip Flops
          Flip Flops
        • Trainers
          Trainers
        • Vegan Trainers
          Vegan Trainers
      • Best Sellers
        Best Sellers
      • Holiday Shop
        Holiday Shop
      • Organic Cotton
        Organic Cotton
      • Sustainability
        Sustainability
      • 100% recycled
        100% recycled
      • Beabadoobee Edit
        Beabadoobee Edit
      • View All
        View All
      • T-Shirts & Tops
        T-Shirts & Tops
      • Hoodies & Sweatshirts
        Hoodies & Sweatshirts
      • Jackets & Coats
        Jackets & Coats
      • Polo Shirts
        Polo Shirts
      • Shorts
        Shorts
      • Jeans & Joggers
        Jeans & Joggers
      • Holiday Shop
        Holiday Shop
      • Accessories
        Accessories
      • Sport & Snow
        Sport & Snow
      • View All
        View All
      • Dresses
        Dresses
      • Hoodies & Sweatshirts
        Hoodies & Sweatshirts
      • Jackets & Coats
        Jackets & Coats
      • T-Shirts & Tops
        T-Shirts & Tops
      • Shorts & Skirts
        Shorts & Skirts
      • Jeans & Joggers
        Jeans & Joggers
      • Holiday Shop
        Holiday Shop
      • Accessories
        Accessories
      • Sport & Snow
        Sport & Snow
My AccountWish ListStore Locator