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HEALTHY SOIL. LESS WATER. BETTER FOR OUR PLANET.

WASTE ISN’T WASTE UNLESS WE WASTE IT.

We’re upcycling the old and making it new again. We’re reinventing legacy stock across our vintage and repurposed collections through several initiatives: giving our heritage garments a second lease on life.

Instead of getting rid of excess fabric and letting it add to the landfill, we’re weaving it into new materials. In 2020/1, we repurposed 418 tonnes of fabric waste, blending it with recycled plastic bottles to create new fibres and fabrics. This recycled collection used up to 25% less carbon and 95% less water than similar styles.

Legacy stock that has been tucked away in our warehouse is being upcycled and given a new lease on life. Dyed with beautiful patterns by a small British Master Dye and Wash House, each piece has a vintage tie-dyed effect, complemented by over-dyes and enzyme washes to enhance the lived-in look and feel.

ORGANIC COTTON
NET ZERO
CIRCULARITY
VEGAN

HEALTHY SOIL. LESS WATER. BETTER FOR OUR PLANET.

NEVER FORGET: USING WHAT WE ALREADY HAVE IS ONE OF THE EASIEST WAYS TO REDUCE OUR WATER AND CARBON FOOTPRINT.

ORGANIC COTTON
NET ZERO
CIRCULARITY
VEGAN

GOLDEN STATE

Consciously crafted, our Recycled Collection is just that – created using 100% recycled materials – including textile waste.

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Kinder to both planet and people, organic cotton uses 87% less water and reduces CO2 emissions by up to 14% compared to conventional cotton.

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Mother Nature is important. ​Instead of letting plastic bottles and waste pollute the very earth that sustains us, we’ve been collecting it and turning it into padding for our jackets.

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We aspire to help create a circular fashion industry. We’re making the old new again by upcycling legacy stock and giving our garments a second lease on life.

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Explore our other sustainability initiatives.

NET ZERO
Organic Cotton
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