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Our Sustainable Mission

Dedicated website helpline: +44 (0)333 3212222

Our Sustainable Mission…

We are accelerating our sustainability goals from 2040 to 2030 because it is the right thing to do.

Organic Cotton – All cotton apparel will be Organic Cotton by 2030. We have accelerated our 2040 goal - recognising the benefits Organic has on the planet, the farmers and on the product itself over conventional cotton – and have already converted 10% of options in time for SS20.

Renewable Electricity – We use 100% renewable electricity in our Head Office, own retail stores and UK Distribution Centre, The Duke. We are now looking at how we extend this out to our wider DC network, Suppliers and Franchise partners by 2030.

Plastics – We estimate 30million recycled plastic bottles will fill our jackets per year from next winter season onwards (AW20). We are also committed to using 100% reusable, recyclable, or compostable plastic packaging by 2025.

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