What does it take to be an ICON? It’s about being authentically true to your personal aesthetic. In AW20, it’s a unique jacket to suit every style.
Past icons reimagined in key silhouettes to bring them back to the fore. To put it simply, these are the icons of style.
Commuter Quilted Biker Jacket
Iconic Trench Coat
Foundation Wool Coat
Indie Coach Leather Jacket
Organic Cotton Standard Label Joggers
Micro Logo Loose Taper Brushed Jogger
Classic University Oxford Shirt
Refined Pique Polo Shirt
A lifelong passion for doing the right thing underpins Superdry Studios. We’ve always believed there is a future in fashion and that our brand can have the greatest positive impact through innovation and creativity.
Our obsession with product, progression, and pushing boundaries challenges us every day.
This season we’ve played with rich fabrications to create an expressive style that’s heading up a quiet revolution - seeking out quality, natural materials with lasting character that looks incredible and feels just as good.
Our AW20 edit takes you from layering it up outdoors to stripping it back for hassle-free days. Using a mix of high-quality, natural, and sustainable fabrics, these looks are designed for ultimate comfort in all weathers.
Featuring beautifully crafted classics for everyday sophistication and a soulful style, ranging from timeless Leather Bombers to classic woollen jumpers and coats, so you can transition into the season with ease.
Shop the Studios collection in your local Superdry store or online @superdry.com.
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