What does it take to be an ICON? It’s about being authentically true to your personal aesthetic. In AW20, it’s a unique jacket to suit every style.
Past icons reimagined in key silhouettes to bring them back to the fore.
To put it simply, these are the icons of style.
Past icons reimagined in key silhouettes to bring them back to the fore.
To put it simply, these are the icons of style.

ORIGINAL & VINTAGE
Everest Bomber Jacket
£119.99

SUPERDRY STUDIOS
City Long Line Down Puffer Coat
£149.99

SUPERDRY CODE
Metallic Toya Bomber Jacket
£119.99

SUPERDRY X
High Shine Toya Jacket
£99.99

ORIGINAL & VINTAGE
Everest Parka Coat
£129.99

SUPERDRY STUDIOS
Iconic Harrington Jacket
£84.99

SUPERDRY CODE
Sportstyle Code Down Puffer Jacket
£144.99

SUPERDRY X
Ombre Sports Puffer Jacket
£129.99
The iconic singer-songwriter and fashion enthusiast Zara Larsson fronts our campaign, showcasing our jackets dropping in stores this season.
Zara’s everyday style is laid back and true to self, however, when it comes to the stage, Zara goes all out. Never one to shy away from standout looks, the multi-Grammy and MTV Award winner embodies the essence of our 4-style aesthetics, blending together youth, energy, and a sense of positive disruption.
Zara’s everyday style is laid back and true to self, however, when it comes to the stage, Zara goes all out. Never one to shy away from standout looks, the multi-Grammy and MTV Award winner embodies the essence of our 4-style aesthetics, blending together youth, energy, and a sense of positive disruption.
This season go BIG on style. Set the tone with classic Puffers in an array of colour options, flashes of metallics across Leathers and statement Bombers.
We’re not playing around when it comes to our women’s jacket offering this season.
We’re not playing around when it comes to our women’s jacket offering this season.
The menswear collection features limitless options in Luxe down, tailored Harrington’s and heavyweight Parkas to see you through the coldest of nights.
Shop the collection in your local independent Superdry store, find stockist lists or buy online @superdry.com Follow us on Instagram, Facebook, and YouTube.
Be iconic this season.
Be iconic this season.
#IconsOfStyle