The iconic singer-songwriter and fashion enthusiast Zara Larsson fronts our campaign, showcasing our jackets dropping in stores this season.

Zara’s everyday style is laid back and true to self, however, when it comes to the stage, Zara goes all out. Never one to shy away from standout looks, the multi-Grammy and MTV Award winner embodies the essence of our 4-style aesthetics, blending together youth, energy, and a sense of positive disruption.