What does it take to be an ICON? It’s about being authentically true to your personal aesthetic. In AW20, it’s a unique jacket to suit every style.
Past icons reimagined in key silhouettes to bring them back to the fore. To put it simply, these are the icons of style.
Isabella Slouch V-Neck Jumper
Wool Cashmere V-Neck Dress
Skylar Maxi Dress
Tencel Cargo Joggers
Hydrotech Stealth Jacket
Wool Crop Peacoat
A lifelong passion for doing the right thing underpins Superdry Studios. We’ve always believed there is a future in fashion and that our brand can have the greatest positive impact through innovation and creativity.
Our obsession with product, progression, and pushing boundaries challenges us every day.
This season we’ve played with rich fabrications to create an expressive style that’s heading up a quiet revolution - seeking out quality, natural materials with lasting character that looks incredible and feels just as good.
Our AW20 edit takes you from layering it up outdoors to stripping it back for hassle-free days. Using a mix of high-quality, natural, and sustainable fabrics, these looks are designed for ultimate comfort in all weathers.
The collection features beautifully crafted, timeless classics for everyday sophistication and a soulful style. Iconic pieces include the Koben woollen coat - an updated take on a modern classic, the Vee dress - made from a wool and cashmere blend for a sumptuously soft feel, and the Downtown Leather jacket - a timeless design crafted from premium hide for a lifetime of style.
Shop the Studios collection in your local Superdry store or online @superdry.com.
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