What does it take to be an ICON? It’s about being authentically true to your personal aesthetic. In AW20, it’s a unique jacket to suit every style.
A program of contemporary icons in key silhouettes to up your game. To put it simply, these are the icons of style.

SUPERDRY CODE
Super Fuji Jacket
£99.99

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Spirit Sports Puffer Jacket
£79.99

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Colourblock Fuji Bomber Jacket
£79.99

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Sportstyle Boxy T-Shirt
£18.99

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Sportstyle Graphic Hoodie
£49.99

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Sportstyle Fleece Jogger
£49.99

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Sport Puffer Borg Crop Jacket
£119.99

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Limited Edition City College Hoodie
£49.99
This season we’ve gone BIG on colour and BIG on Luxe down shapes to create a statement.
The collection brings you limitless options.
The rules of the game this season?
SHOW YOUR COLOURS
Captured on the streets of London by independent film and photographer William Spooner – whose work can be seen on the pages of the freshest titles out there, such as Clash Magazine, Wonderland, Man about Town and Notion Magazine – our cast are bringing their own style to the game.
Shop the new Superdry CODE at your local independent Superdry store, local stockist, or online @superdry.com
Follow us to watch the Superdry Sport content on Instagram, Facebook, and YouTube.
The rules of the game?
#ShowYourColours #WinDifferent
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