What does it take to be an ICON? It’s about being authentically true to your personal aesthetic. In AW20, it’s a unique jacket to suit every style.
Past icons reimagined in key silhouettes to bring them back to the fore. To put it simply, these are the icons of style.
ORIGINAL & VINTAGE
Everest Parka Coat
£129.99
ORIGINAL & VINTAGE
Florence Cable Knitted Dress
£64.99
ORIGINAL & VINTAGE
Everest Bomber Jacket
£119.99
ORIGINAL & VINTAGE
Orange Label Overhead Hoodie
£44.99
ORIGINAL & VINTAGE
Richelle Long Sleeve Dress
£54.99
ORIGINAL & VINTAGE
Classic Leather Racer Jacket
£179.99
ORIGINAL & VINTAGE
Jessica V-Neck Cardigan
£59.99
ORIGINAL & VINTAGE
Limited Edition Soft Print T-Shirt
£24.99
Original and Vintage is one of our signature aesthetics, it is loved by the style-obsessed all over the world and across generations. We have an authentic approach to craftsmanship and there’s a truthful spirit in the narrative of this collection.
On-point and effortlessly cool, we pride ourselves on bringing you the latest in quality, attention to detail, and iconic silhouettes that beat the test of time, season after season.
The iconic singer-songwriter and fashion enthusiast Zara Larsson fronts our campaign, showcasing our jackets dropping in stores this season.
Zara’s everyday style is laid back and true to self, however, when it comes to the stage, Zara goes all out. Never one to shy away from standout looks, the multi-Grammy and MTV Award winner rocks Original and Vintage with an energised attitude, with a silver limited-edition spin on the classic Ella bomber.
This season go BIG on style. Set the tone with classic Ella Bombers in an array of colour options, flashes of metallics across Leathers, and statement Puffers.
We’re not playing around when it comes to our women’s jacket offering this season.
Be true and style it like there’s no better story than your truth. Shop the collection in your local independent Superdry store, find stockist lists or buy online @superdry.com
#IconsOfstyle #NoBetterStory