Summer dress code

27th May 2017

Everyone else may be winding down, but in summer, the party is only starting as the sun sets. Our holiday clothing embodies the reckless abandon, freedom, and spontaneity of what summer nights have in store The Superdry Summer collection  states a claim on the night and all the possibility it holds – side streets, unplanned parties, night swimming, fireworks on the beach – because the night is young.



The night is who is that? statement graphic tees and base layers that are anything but basic.  Want to turn heads? Go for a low roller tee in colours like fluro lime, Hawaii blue and keys pink – as bright as the neon lit streets of Tenerife. If you’re headed to a holiday club or party, this is your go-to tee.  It’s breathable and lightweight, so you’ve got nothing to worry when you offer to buy the girl next to you a drink.

Summer is all about big, bold graphics that you’d be hesitant to wear in the winter.  There’s nothing better to wear at a beach bar with a cold beer in your hand than a casual graphic tree and boardshorts. Think tropical palm prints that bring the beach to the party, big logos that send the message that you’re on holiday and are ready to let loose, and sunny screenprints that are sure to banish any bad weather.

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The night is ready to party board and swim shorts.  Holiday calls for wearing swimwear 24-7.  The key is to mix it up to make sure that no one notices. We know you’re not the plan making kind of guy, but if you feel a day full of activity is in store, go for a boardshort – which is an easy transition from day to night.  This season is all about big photographic, tropic-inspired prints.  Or if you want to go for something that mirrors the men’s shorter short trends, try our premium water polo shorts – we’ve got plenty of colour options to suit your night out.



The night is got her number vests. You’ve been hitting the gym in preparation all year and it would be a shame to rob the ladies with a view.  You might be hesitant to wear a vest back home, but it’s perfect for a holiday night out of tearing it up with your mates.  Similar to tees – the summer season is not subtle – go for a big graphic or standout colour and let your top do the talking.

Ladies – That holiday glow


The night is rave-ready bodycon and skater dresses.  Summer dresses are made for holidays.  They’re casual and comfortable enough so that you can practically live in them – from the beach to the bar to the city streets.  But they’re feminine enough to make you feel like you’ve got that breezy, holiday glow. Try a racer striped skater dress that’s straight out of a 90s movie for a flirty casual look.  Or go for a sporty bodycon dress for an edgy, urban vibe.



The night is turning your swimming costume into a top because why not?  This is a major trend this season.  If you’re going for a sporty look, we recommend our Varsity ’09 Swimsuit to pull of this trend.  Pair with a rookie jacket and denim shorts for an amazing colour contrast.  Want something a bit more flirty?  Pair our Aloha Pineapple Swimsuit with a flowy skirt – perfect for dancing the night away with your girls.


The night is brush your shoulders off bardot, , off the shoulder, cami and shell tops. Channel your inner Brigitte while you’re hanging beach side. Or go flowy and feminine in folk inspired blouses or give your style a crisp, clean edge with a basic colour or Breton stripe.  Pair a smocked top with some hot shorts to show off your new beach body.  This season is the time to give those sun seeking shoulders what they’re after.

You’ve got the tickets, you’ve got the gear and now it’s time to party.  The night is young.