Insta Famous – What you need to up your game in 2018

12th March 2018

Want to up your Instagram game this year? Here are some tips to try out in 2018 to boost your following and enhance your feed.

1. Check out what influencers are doing

We’re all about ‘you doing you’ at Superdry but sometimes hitting up a new trend is a great way of getting seen on Insta. Follow the right people and you’ll see what’s trending and what you can feature on your feed.

Who to follow:

  • @sophiehannahrichardson – This babe loves an oversized jacket and a baker boy hat – and rocks this look with ease.
  • @sandrabulldock – Sandra’s alternative style is a mix of vintage pieces and on trend looks which we’re loving.
  • @mcarthurjoseph – We love Mac’s street style shots that take risks and serve up plenty of inspo.
  • @dfmarin – When it comes to slick style and the latest trends, Daniel’s your man.
  • @superdry – Don’t forget to follow our profile for all things style and to see the latest collections before they drop.

2. Feature the right trends

Here are the new season trends – buzzing right now on the explore page:

📷 @miloecheverri and @ron_doug

The statement jacket

The biggest fashion ‘grammers are loving a bit of faux fur and shearling at the moment – with larger than life coats and hoodies that get you noticed on the streets and all the likes on the feed. You can go full on – or just embrace this material on a collar to feel fancy.

What to buy


  • Ophelia Wool Aviator Jacket – This oversized beauty features soft faux fur, a cheeky bit of leather and looks incredible with your skinniest black jeans.
  • Everest Ella Bomber – The strong faux fur hood should stand out on your Insta feed – while the bomber style is great for casual days.


The bold hat

Baker boy hats, soft touch baseball caps and fedoras are still big winners when it comes to Instagram style. Including them in those #ootd shots should win you instant style points and see more people hitting that follow button.

What to buy


  • Orange Label Soft Touch Cap – Add a little luxe to your look with this easy to throw on cap that gives your gym or outdoor sport selfies a boost.


  • Vintage Logo Orange Label Wash Cap – This cap looks well loved with a vintage embroidered logo and rough edged finish. Great if you want to put out retro vibes while showing off your latest skateboard tricks or hanging out with mates.  

Layer up in pastels

Guy or girl, the big influencer feeds are featuring a lot of these colours. Oversized knitwear, pastel shade down jackets and plaid prints on blazers and trousers are some of the key pieces to look for – to embrace this theme. Plus, it looks so good on your feed.

What to buy




3. The best Instagram apps to download

Ain’t no shame in editing your snaps – here are a few apps to try out.

  • A Color Story – Even in winter this app can make your photos look fierce. Use the filters to enhance colours and brighten your pics up before posting them on Instagram.
  • Kira Kira – Better known as ‘that sparkle app’ this one takes any glittering or flashes of light in your videos and enhances it.
  • Pic Stitch – Want to create a collage of your best looks? Use this app to ‘stitch’ photos together in a variety of layouts.
  • WhenToPost – This app checks out when your photos are usually engaged with then suggests the best times to upload your pics.
  • Social Blade – Check out your stats to see how many new followers you’ve gained and lost and what your most popular pics are.

4. Jump on the Stories hype

Instagram stories are going to go big this year and you can now see them on the explore page. Keep yours updated throughout the day. Let everyone know what you’re doing and keep your feed freed up from the pics that don’t fit your theme.

Use the new gif function to keep people interested and don’t forget about adding location tags when you’re out and about.

📷 @Luciiebphotography/ @cristina.samohvalov and @alamodeliegeoise_

5. Work with colour

People are more likely to hit the follow button if your feed looks good as a whole. This means picking a colour scheme – and sticking with it.

Seasonal themes go down well and can easily be used to feature your latest outfit haul. Spring shades such as lilac, pastel pink, yellow and baby blue are all in – right now.

  • Summer – Bold blues, greens, yellows and purples are the perfect shades to feature in the summer months.
  • Autumn – This is the month for navy, purple, oranges and reds.
  • Winter – Fill your feed with dark greens, bold reds and standout whites.

Check out our new season sections for men and women when it comes to colour inspo.

When it comes to colours, here are some of the best accounts to follow if you’re looking to refresh your feed –

  • @mirandamakaroff – This gal knows how to work colour. Expect to see pops of pink, bold prints and interesting poses.
  • @teklan – Simplistic outfits and stunning environment shots make Tekla’s account perfect for colour and feed inspiration.
  • @guerreisms – This guy knows good style when he sees. There’ll be lots of strong hats, bold colours and effortlessly cool looks to enjoy.
  • @cristina.samohvalov – Cristina is queen of seasonal shades, with a feed that transitions between the seasons with ease plus plenty of inspo.

6. Pose right

Candid is key when it comes to nailing your Insta game in 2018.

Look away from the camera and ensure your whole outfit is in shot – if you can get someone else to take the pic that’s even better. Alternatively, focusing on key details is another strong shot – zoom in on logos, cuffs or interesting prints to break up your feed.

The best poses to try on Instagram

  • The ‘just crossing the street’ pose – Act like a celeb who knows they’re getting papped – but doesn’t want to acknowledge them. Big strides create movement in the pic and a more interesting shot.
  • The ‘just showing off my skills’ pose – Props are great and if you love anything from riding a BMX to skateboarding to rock climbing – incorporate these into your outfit shots. Show off a new pair of jeans while performing a new trick on the board. Rep your fave sportswear brand with a climbing shot.  
  • The ‘feeling myself selfie’ – Makeup on point? Just feeling good? Apparently Insta posts featuring a face get 38% more likes than those that don’t – so get your portrait mode going.

Ready to upgrade your Instagram this year? Don’t forget to use the #mysuperdry hashtag too if you post in your latest Superdry haul – check out what’s trending in our men and women’s range for inspo.

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