5th March 2020

2020 is here, and with it comes the latest in our Spring/Summer offering – the Be Iconic collection.

Showcasing a new direction for us, our Be Iconic collection landed online and in stores on the 2nd March. This head-turning range champions crisp tailoring and classic military styling with a 2020 twist. Our classic graphics are back, with this curation including a restyle of our classic Osaka t-shirt that’s perfect for today’s androgynous mood.

The womenswear line embraces the enduring-fashion theme, with a sophisticated take on oversized outerwear. These simple silhouettes are balanced by a relaxed approach to layering, encompassing everyday staples such as boiler suits, denim pieces, bomber jackets and varsity logo t-shirts.

The menswear collection revolves around a fresh take on grunge style. The collection highlights our 17 years of expertise crafting classic materials into iconic wardrobe essentials. The key looks include classic outerwear, such as our heritage leather and suede jackets, along with vintage t-shirts and everyday denim.

With its nostalgic silhouettes, our 90s black-and-white shoot by Boo George, celebrity fashion photographer, draws attention to the iconic status of the classic pieces in this collection. Fresh styling and unusual combinations ensure these timeless urban looks have a sharp contemporary mood.

Want to see more? Shop the collection here. 


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