AW19 My Way – Introducing Jazzie

6th September 2019

This autumn, we’ve worked with an amazing collective of seventeen individuals brought together to express their own unique style. Meet Jazzie aka @jfrm3hunna, a 22 year-old with wicked street style.

The basics:

Born in Barcelona, Jazzie moved to England six years ago and lives between London and Manchester. The guy lives, breathes and sleeps football but also brought an incredible calming presence to our shoot.

In his own words:

The way I put things on, that’s what makes me unique in my looks. I rock things in a different way, ways that no-one else can.’

Jazzie’s style

The model may rock things in very much his own way, but channel his street inspired style in puffer jackets and men’s hoodies.

Reflector Padded Jacket

Puffer Jackets have ascended to hero status this season with the trend for technical jackets well and truly reaching fever pitch. One of those rare moments where fashion and function combine, this padded jacket is oversized, warm and reflective, who can ask for a better armour against the cold? Our reflective jackets ensure you are safe and seen by using reflective spots that can be seen under bright lights – plus they look incredible in the daytime too.

Shop his look

Find out more about Jazzie at @jfrm3hunna and discover the other faces of #SDMyWay at

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