AW19 Snow: Introducing Rowan Cheshire

14th November 2019

Ski season is here and we’ve teamed up with elite athletes to inspire you to hit the slopes. Hailing from Stoke on Trent, Rowan Cheshire @rowancheshireis an Olympic freestyle skier and personal trainer, specialising in the halfpipe. Alongside competing in the Winter Olympics in 2014 and 2018, she was also the first British female to win a halfpipe competition at the FIS Freestyle Skiing World Cup at only 18 years old.

Why Rowan loves skiing 

I just love the adrenaline rush that you get from half pipe skiing and how extreme it is. I love all the places that you get to visit and the people you get to meet, the whole culture around freestyle sports is amazing.

Rowan’s slope style 

Rowan started skiing as ‘I loved the adrenaline rush I got from it and that in freestyle there was always something to learn and that there were no rules’ so it’s no surprise she looks for ski gear that moves with her.

Ski Carve Jacket and Ski Carve Pants

The slopes are calling and this all-white combination is made to stand out on the mountain. Designed with a fleece lining, ski skirt, drawstring hem and hook and loop cuffs, this women’s ski jacket keeps the snow out and the warmth in. With added technicality for an Olympic freestyle skier, the matching women’s ski pants have padding across the knees for extra protection.

Snow Tube

In soft and super stretchy fabric, the extra protection on the slopes is made for long days of freestyle runs.

Luxe Snow Puffer Jacket

Puffer jackets are having a serious moment and this women’s ski jacket adds a touch of style and technicality for Rowan. Plus, she loves multiple pockets in a ski jacket, so this ticks every box.

Carbon Base Layer Half Zip

Women’s ski gear isn’t complete without a warm base layer, which works just as well for apres. Perfect for an added layer of warmth when out on the snow, This base layer has been made with moisture wicking fabric, to keep Rowan dry and comfortable.

Outlander Ski Boots

For Rowan’s daredevil moves these fleece lined ski boots feature sturdy outer sole for non slip grip.

Find out more about Rowan @rowancheshireand discover the Superdry Snow collection here. Don’t forget to share your style with #SDMyWay.

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