We grabbed five with musician and songwriter Beabadoobee, the face of our Original & Vintage campaign, to chat about all things style, music and life.

Musician and songwriter Beabadoobee fronts the new Superdry Original & Vintage campaign.

We’re excited to announce our partnership with Birmingham City University. In collaboration with Mentoring Matters, this season we’ve donated recycled garments and materials to final year design students for them to use as part of their final design pieces.

Our Studios collection is all about sustainable fashion without compromising on style, and as part of our on-going commitment to becoming the most sustainably listed fashion brand on the planet by 2030, there was no better partnership than that with Forest Green Rovers football team.