BORN IN IBIZA, FIFTEEN YEAR-OLD AU/RA HAS A RICH CULTURAL BACKGROUND THAT MAKES HER INTUITIVE BEYOND HER YEARS.
Despite her debut songs 'Kicks' and 'Concrete Jungle' having more than 20 million combined streams worldwide, her music provides a space where outsiders can feel at home. Au/Ra at once conveys an outsider spirit, while being a voice for her generation.
TUNE IN TO AU/RA'S TOP TRACKS FROM OTHER ARTISTS THAT HAVE INSPIRED THEM TO PURSUE MUSIC.
Au/Ra shows us her latest inspirations with her ‘What I’m About’ playlist.
Listen in to the songs and artists that have inspired her as a musician. With tracks from the likes of Lana Del Ray and Lykke Li, you can see where Au/Ra gets her laidback yet soulful vibe.
TELL US A STORY ABOUT YOURSELF THAT BEST DESCRIBES YOU.
I grew up a tiny island in the Caribbean called Antigua. The first time I went to a big city was when I was 12 - and it was NYC. I was so overwhelmed and excited about everything, it left me super inspired. I had the urge to write about the things I’d experienced, which were my first record label meetings, songwriting sessions etc - and talk about what a superficial place it can be too. So, that’s pretty much how my first single Concrete Jungle came about - it was told from an islander's perspective of what a big city feels like. Since then I’ve been lucky enough to see mannnyyy more cities, and every time I still get surprised by how different life is there compared to where I live - where resources like power and water aren’t always reliable. It’s definitely a culture shock.
WHAT EXCITES YOU ABOUT YOUR INVOLVEMENT WITH SUPERDRYSOUNDS?
I’m not even sure what to expect myself - I’ve always loved the brand and I’m super (see what I did there) grateful to be involved in the first place.
YOUR SINGLE OUTSIDERS SPEAKS TO US – ARE YOU A CHAMPION FOR THE UNDERDOG?
I’ve always felt like I didn’t fit in at school, and I knew I surely wasn’t the only one who felt that way. Everyone feels excluded from something at some point in their lives, whether it’s in a friend circle or in a family. Summing it up, I wanted to write a song that people who feel out of place can relate to because I definitely know how lonely that can be. Hopefully the song can be empowering to those people and make them realise that they’re not alone.
HOW ABOUT YOUR NEW SONG PANIC ROOM – TELL US AN IRRATIONAL FEAR THAT’S ALSO QUITE FUNNY!
Panic Room is definitely a dark song about a not-so-funny fear, so to lighten that up a bit, I have a pretty weird fear of water slides that probably no one has known about until now haha. I’m convinced they’re evil.
WHAT MAKES YOUR MUSIC SPECIAL FROM THE REST?
Wellll, I love writing music about subjects that aren’t usually talked about in songs, and if they are, in a way that they aren’t usually.
ANY UNEXPECTED INSPIRATIONS AND REFERENCES?
I LOVE and always get inspired by anime - specifically Studio Ghibli movies. That’s also an extra reason why I love Superdry’s Japanese inspired designs - because I constantly get inspired by Japanese culture.
ULTIMATE BACKSTAGE RIDER, WHAT WOULD IT BE?
An assortment of gluten free pies, bean bags, ginger tea, a therapy puppy and young Leonardo DiCaprio - who also happens to be an amazing hair stylist.
DOES STYLE GO HAND-IN-HAND WITH YOUR ARTIST IMAGE?
Definitely! I would say my style leans towards casual-grunge, with a slight Tokyo/Seoul street fashion twist - something that I want to make more prominent too. I wear a lot of shirts from my favorite fandoms - from Lord of the Rings to Noragami. Also my hair has been green for the past three years, so that of course is a huge part of my styling too. I usually have it out or in pigtails haha.
DESCRIBE SUPERDRY IN THREE WORDS.
Comfy, cute, practical