Premium Lounge

103-113 Regent Street, London

Personal Shopping by Superdry

The Superdry Premium Lounge is based at our Flagship Store in the heart of London’s Regent Street. Situated on the lower ground floor, customers can enjoy a bespoke shopping experience inside the store’s original art deco space.

Home to this season’s latest collections, exclusive collaborations and classic tailoring, the Superdry Premium Lounge is one of London’s best-kept secrets. From four floors of Superdry products, our team of experienced stylists will help you find your unique Superdry Style during a relaxed, complimentary personal shopping and styling appointment.

Book An Appointment

Discover your Superdry Style

Enjoy 10% off your purchases during your first Premium Lounge appointment. Book for yourself and a friend and you can both enjoy 15% off your first Premium Lounge purchases.

  • * Full terms and conditions available here

Latest From The Blog

#SuperdrySounds >> October vol 1

We’re well into October now and we’re definitely starting to feel the cold, so we’re hoping that this month’s first #SuperdrySounds mix will warm you up. With strong house vibes and some mellow beats filling...Read More

Premium Services

Meet The Stylists



Previous to joining the Superdry Regent Street team in 2014, Ella’s extensive experience in retail styling includes WGSN, Twenty6 Magazine, Supra and Converse. Currently studying at London College of Fashion, Ella is pursuing her love for fashion by broadening her knowledge of the industry, allowing her to offer the best style and trend advice for Superdry customers.


Katie has been an avid personal stylist since 2011. During her time at the prestigious London College of Fashion, Katie gained invaluable skills and expertise in the retail industry. Working within styling lounges at various premium high street fashion retailers and styling exclusive fashion shoots and catwalk events.


As the newest member of the styling team, Isis joined Regent Street late February 2015 and immediately developed a strong passion and love for the brand. She brings with her a multitude of experience, including styling at London Collections Men, Idol, Dazed and Another Magazine. Isis has also worked alongside celebrities, including assisting with the styling of music chart heroes, The Script.