Start spreading the news, Superdry’s here to stay. We want to be a part of it, New York, New York!!

When news got out that we were about to unveil a two story, 14,000-square-foot store in New York City’s iconic Times Square, Superdry fans from across the five boroughs came out in force and began an overnight queue to be amongst the first to step foot into our 49th and 7th avenue store – and who could blame them!

We had loads of exciting opening day offers, such as free leather jackets for the first 100 customers and even the chance to win a shopping spree worth $5,000!

Whilst our orange bagged street team and queue of Superdry clad fans decorated the outside of the store, we went all out with the interior of the store with some unique design innovations – an industrial bomb light chandelier made from British factory lights salvaged from the 1940’s and bespoke cubby-style denim cabinetry all filled with our premium range of clothing!

Now one of the world’s most famous landmarks is home to one of the world’s most famous brands – and we’re thrilled to be here!

Audiences across the globe know Ryan Kwanten as True Blood heartthrob ‘Jason Stackhouse’, so you can imagine how delighted the staff at our Superdry L.A store were when he called in to pick up some of our latest pieces to wear off set!

Ryan, pictured in our lumberjack twill shirt, denims and New Trawler boots, has recently finished filming series 5 of the blood-drenched TV show, set in a world where vampires are hell-bent on doing what vampires do best! We’ve had a sneak peak of episode one and we have to admit, we can’t wait to see him back on UK TV screens later in the year!

Meet The Class of Superdry University 2012!

Last October, Superdry USA embarked on their most ambitious Facebook campaign to date – a grassroots campaign to engage the most stylish, social-network savvy University students across America to join the Superdry University!

Now, after 3 months of applications and over 30,000 votes, we’re proud to announce  the SDU ambassadors for the Superdry University Class of 2012 have been chosen! The “26 stand-out students now have the chance to become figureheads for a global brand,” explains Michael Martens, President of Superdry USA

To see the Class of SDU 2012, head over to the Superdry USA Facebook page. Here you’ll be able to read their bios, see their events on campus, get styling tips, and get a closer look at Universities across the United States.

The name sure to be on everyone’s lips after the release of this month’s blockbuster movie, ‘The Hunger Games’, is 19-year-old Josh Hutcherson, who plays Peeta Mellark!

Josh has been out and about across the U.S on a national press tour to promote the film and was spotted wearing our lumberjack shirt and gilet! No stranger to the big screen and, despite only being 19, Josh has a decade of acting experience behind him. He’s starred in movies such as 2008′s ‘Journey to the Center of the Earth’, its 2012 sequel ‘Journey 2: The Mysterious Island’ and 2010′s ‘The Kids Are All Right’.

When asked about his style choices, Josh said that he’s “all about flannels and layers, so that’s pretty much what I rock… everything I wear is very much what I want to wear!”

And we’re thrilled he’s chosen to wear Superdry!

American Actor and Superdry fan Paul Wesley visited our Broadway store in New York City last Saturday!

Visiting New York for one night only, we’re thrilled the Vampire Diaries star had time to pop into the store with his wife, fellow Vampire Diaries and ex Pretty Little Liars actress, Torrey Best.

The couple both indulged in some pre-festive season shopping, helping each other choose their perfect Superdry outfit! After an hour of trying out various different looks, our famous Brad Leather Jacket (pictured), Shawls cardigan, Riveter shirt and a Supercable scarf were the items that really caught Paul’s attention! Torrey opted for the Ramona leather jacket, a Wax Trench jacket and a matching Shawls cardi, too!

Our U.S flagship is a magnet to the star as Lucy Hale, another Pretty Little Liars actress, also dropped in for a spot of retail therapy!

Superdry seems to be the favoured brand with the students at Hogwarts School of Witchcraft and Wizardry as Matthew Lewis (Harry Potter’s Neville Longbottom)­ was the latest to be spotted in Superdry, Las Vegas!

During his visit to our Fashion Show Mall store earlier this week, Matthew purchased a Baron Blue Lumberjack and the State Champ Black label tee, and even took time out of his busy shopping schedule to pose for photos with our store employees! Neville’s on-screen classmate, Ron Weasley aka Rupert Grinch is also a fan of Superdry too, and you can read all about that here!

At the start of this month, Superdry USA participated in the Project Pink Runway Show- a breast cancer awareness fashion event to benefit the American Cancer Society. The event took place at the home of one of our U.S Superdry stores - Westfield Valley Fair in Santa Clara CA. During this second annual charity event, Superdry showcased a great selection of our Fall/Winter pieces to a rapturous crowd as our models took to the runway. It was an event in which our signature looks created a big buzz; it was a pleasure to be part of a good cause!

Last month the Superdry USA Facebook page ran a competition, where two lucky winners won a $400 shopping spree! We met up with the second of our winners, Benedict, this time at our San Francisco store where he was greeted by one of our top stylists. Staff were already familiar with our winner from his previous visits, so already knowing he loved the Tin Tab tees, that was one of the first items the stylist selected for him! All the popular pieces from our new line including denims, hoodies, tees and leathers were selected for the lucky winner.

Benedict left with a great new wardrobe which included a hobo hood, a pair of Navigator denims, a Crashed Biker leather jacket and two tees! Congratulations Benedict, we look forward to seeing you again!

If you didn’t already know, we have a Superdry USA Facebook page where we held a competition for one lucky fan to win a $400 shopping spree! The winner was Rose who came to visit our New York store at 718 Broadway with a group that included her best friends and sister – all equally excited to help her choose her outfits!

With the help of Christina – one of our top stylists at the store, Rose tried on her selection of clothing, with some extra advice coming from her companions! From dresses and jeans accessorised with scarves and belts, Christina made sure Rose had the full taste of what Superdry has to offer! Congratulations to Rose and keep your eye out for more on the Facebook page!