Start spreading the news, Superdry’s here to stay. We want to be a part of it, New York, New York!!
When news got out that we were about to unveil a two story, 14,000-square-foot store in New York City’s iconic Times Square, Superdry fans from across the five boroughs came out in force and began an overnight queue to be amongst the first to step foot into our 49th and 7th avenue store – and who could blame them!
We had loads of exciting opening day offers, such as free leather jackets for the first 100 customers and even the chance to win a shopping spree worth $5,000!
Whilst our orange bagged street team and queue of Superdry clad fans decorated the outside of the store, we went all out with the interior of the store with some unique design innovations – an industrial bomb light chandelier made from British factory lights salvaged from the 1940’s and bespoke cubby-style denim cabinetry all filled with our premium range of clothing!
Now one of the world’s most famous landmarks is home to one of the world’s most famous brands – and we’re thrilled to be here!