The renowned reggaeton artist, Tego Calderon visited the newest New York City addition to the Superdry brand, our store at South Street Seaport. He was once named, “the most forward-looking performer” by the New York Times. In addition to being an award winning rap artist, Tego Calderon had also starred in hit films such as ‘Illegal Tender’ and the last two installments of the box office hit, ‘The Fast and the Furious’.
Tego loved the brand and the new shop. He took time out to joke and chat with staff while he shopped. He came across as, “humble and down to earth,” as said by one of the employees who helped him on his visit. This all goes to show that Superdry is a brand that surpasses not only borders, but genres!