Start spreading the news, Superdry’s here to stay. We want to be a part of it, New York, New York!!
When news got out that we were about to unveil a two story, 14,000-square-foot store in New York City’s iconic Times Square, Superdry fans from across the five boroughs came out in force and began an overnight queue to be amongst the first to step foot into our 49th and 7th avenue store – and who could blame them!
We had loads of exciting opening day offers, such as free leather jackets for the first 100 customers and even the chance to win a shopping spree worth $5,000!
Whilst our orange bagged street team and queue of Superdry clad fans decorated the outside of the store, we went all out with the interior of the store with some unique design innovations – an industrial bomb light chandelier made from British factory lights salvaged from the 1940’s and bespoke cubby-style denim cabinetry all filled with our premium range of clothing!
Now one of the world’s most famous landmarks is home to one of the world’s most famous brands – and we’re thrilled to be here!
Audiences across the globe know Ryan Kwanten as True Blood heartthrob ‘Jason Stackhouse’, so you can imagine how delighted the staff at our Superdry L.A store were when he called in to pick up some of our latest pieces to wear off set!
Ryan, pictured in our lumberjack twill shirt, denims and New Trawler boots, has recently finished filming series 5 of the blood-drenched TV show, set in a world where vampires are hell-bent on doing what vampires do best! We’ve had a sneak peak of episode one and we have to admit, we can’t wait to see him back on UK TV screens later in the year!
Meet The Class of Superdry University 2012!
Last October, Superdry USA embarked on their most ambitious Facebook campaign to date – a grassroots campaign to engage the most stylish, social-network savvy University students across America to join the Superdry University!
Now, after 3 months of applications and over 30,000 votes, we’re proud to announce the SDU ambassadors for the Superdry University Class of 2012 have been chosen! The “26 stand-out students now have the chance to become figureheads for a global brand,” explains Michael Martens, President of Superdry USA
To see the Class of SDU 2012, head over to the Superdry USA Facebook page. Here you’ll be able to read their bios, see their events on campus, get styling tips, and get a closer look at Universities across the United States.
The name sure to be on everyone’s lips after the release of this month’s blockbuster movie, ‘The Hunger Games’, is 19-year-old Josh Hutcherson, who plays Peeta Mellark!
Josh has been out and about across the U.S on a national press tour to promote the film and was spotted wearing our lumberjack shirt and gilet! No stranger to the big screen and, despite only being 19, Josh has a decade of acting experience behind him. He’s starred in movies such as 2008′s ‘Journey to the Center of the Earth’, its 2012 sequel ‘Journey 2: The Mysterious Island’ and 2010′s ‘The Kids Are All Right’.
When asked about his style choices, Josh said that he’s “all about flannels and layers, so that’s pretty much what I rock… everything I wear is very much what I want to wear!”
And we’re thrilled he’s chosen to wear Superdry!
When he’s not busy battling the Decepticons with Optimus Prime and Co., actor Josh Duhamel swaps his military-grade equipment for something a little more stylish! The jet-setter was spotted wearing one of his favourite Superdry leather jackets whilst en-route to catch a flight out of L.A. with his wife, Black Eyed Peas vocalist and actress Stacey ‘Fergie’ Ferguson!
You can get Josh’s look by pairing our Muirs Leather Jacket with the pink Premium Dress shirt and Charcoal Professional Chino pants.
It’s been a whole year since the last Sundance film festival and Superdry took a trip to Utah for the second year running to be amongst the Hollywood hipsters!
Celebrities were out in force supporting Superdry! 90210 actress, AnnaLynne McCord was seen out and about with her beau, Dominic Purcell, wrapped up in our Regiment Coat and teaming it with coloured accessories.
Cisco Adler and wife, Barbara Adler, were stocking up on our winter jackets and knits. Also seen out and about on the streets of Park City was actor Zach Booth wearing our hooded windcheater along with our fun and quirky stripe scarf-in-scarf.
Good friends of Superdry, actress Jamie Chung looked super cute in our popular Patrol Jacket and hip-hop mogul Lil Jon kept it practical in a camo windcheater during interviews.
Along with Google music, we hosted a small gathering for director Spike Lee’s new film ‘Red Hook Summer’ which features…you’ve guessed it, Superdry! A special preview was premiered to some fans including Common, James Marsden and Cuba Gooding Jnr. We had a superb night and can’t wait for next year already!
New York’s Superdry USA team ended the year with a smash! Stylists and managers from 718 Broadway, South Street Seaport, Woodbury Commons and Garden State Plaza stores along with warehouse and corporate employees congregated at the Superdry NY Broadway Flagship store to celebrate their hard work and success in 2011.
The SDUSA corporate team threw the party, as honorary guests, President Michael Martens and Vice President Jacob Turlinski, spread the holiday cheer with a raffle of cash prizes, shopping spree giveaways and a leather jacket to boot. The night went off without a hitch as all guests celebrated on their home turf, bringing in the year 2012!
Wishing the best to all our Superdry customers for the New Year!
Recently voted the People magazine’s 2011 sexiest man alive, we were super excited to see Hollywood actor Bradley Cooper spotted wearing our Jermyn Street trench jacket!
Pictured in Paris on Monday, the Hangover star’s been seen previously sporting his favourite Superdry trench on various occasions. Bradley kept it casual by teaming the Jermyn trench with denims and layering with a shirt and v-neck sweater while out in the fashion capital.
Are you also a massive fan of the Jermyn Street trench?
American Actor and Superdry fan Paul Wesley visited our Broadway store in New York City last Saturday!
Visiting New York for one night only, we’re thrilled the Vampire Diaries star had time to pop into the store with his wife, fellow Vampire Diaries and ex Pretty Little Liars actress, Torrey Best.
The couple both indulged in some pre-festive season shopping, helping each other choose their perfect Superdry outfit! After an hour of trying out various different looks, our famous Brad Leather Jacket (pictured), Shawls cardigan, Riveter shirt and a Supercable scarf were the items that really caught Paul’s attention! Torrey opted for the Ramona leather jacket, a Wax Trench jacket and a matching Shawls cardi, too!
Our U.S flagship is a magnet to the star as Lucy Hale, another Pretty Little Liars actress, also dropped in for a spot of retail therapy!
American actress and singer Lucy Hale dropped by our flagship store along Broadway, New York, as she took a shopping trip this weekend in the city.
Well-known for her part on the ABC series, Pretty Little Liars, the 22-year-old headed straight toward the shoes! Trying on the super-stylish Armada boots as well as our classic Biker Boots, comfort was also on the list, as Lucy also tried on the Alpine patterned Chalet Socks, which are perfect foot warmers for the winter.
Our chunky pattern knits also caught Lucy’s eye as well as the classic Mini Motor Jacket, which really brightens any outfit with the bright yellow lining.
Visiting New York to attend Cosmo’s ‘Kisses for the Troops’ in aid of Veterans Day, we were delighted Lucy made time to visit us!