The doors to Superdry’s brand-new store in The Mall of Emirates, Dubai, have been officially opened, much to the excitement of all our fans in the UAE!

Thursday 3rd November marked the grand opening of the store and was also the weekend before the Muslim festival of Eid Murbarak. This is a busy time for Dubai and the store attracted many tourists and local residents alike, who were all eager to purchase items from our latest range!

The Mall of Emirates is one of the largest and most unique shopping centres in the world and Superdry sits perfectly amongst the 200 stores, multiplex cinema and even a ‘real snow’ ski slope! And if that wasn’t exciting enough, 100 tech-savvy shoppers had the opportunity to win a gift voucher worth AED 100 if they showed the exclusive Superdry message that we sent around BBM!

Thanks to everyone who made the opening such a huge success – we hope to see you all again soon!

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