Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…
And by big we mean The Superdry + Timothy Everest womens sebiro collection!
The biggest names in fashion spent the day in the showroom of our flagship store on London’s famous Regent Street, checking out the collection that will be released later in the year.
Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.
Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.
Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!
Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!
Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.
Take a look at what was said over on Twitter with our event hashtag #SDAW13.
Want to show that special someone you care? Why not check out or winter knits or our new women’s and men’s fragrances? They’re bound to put a smile on their face.
Fun, flirty and ultra feminine defines our Vintage Thrift collection and if you haven’t sampled the range yet, nothing captures it’s essence more than our exclusive behind the scenes video! Back in April we shared some snaps and can’t wait to show you the working fairground set; with the bright lights and traditional fair rides. Be transported into the world of a Superdry shoot – seeing the team fully in action making sure everything is top notch! Don’t they make it look easy!
Come and see our online Vintage Thrift section and let us know what you think!
Superdry has joined forces with world famous department store Selfridges for an exclusive womenswear ‘pop up’ shop!
Selfridges first opened its doors on the 15th March 1909 and it happens to be the largest department store on Oxford Street and the second largest in the UK, making it one of the Ultimate shopping experiences for browsing the latest Superdry Spring/Summer range.
The ‘pop up’ shop will showcase the brand’s exciting new women’s wear items including the leather and canvas accessories, premium outerwear and key pieces from the feminine lines; Vintage Thrift and Orange Sewn.
The temporary store is only open from now until 10th May and so get down there and invest in a Superdry future classic!
