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Get ready to hit the beach this summer with this cute and girly women’s themed look. Whether you’re hitting the British Sand Polo championship in Sandbanks this weekend or getting your wardrobe ready for an sun worshiping holiday, this is the perfect feminine beach outfit.

Start off  with the Vintage entry vest in grey marl, ideal for the warmer weather on its own or great with the Sheer Calamity Shirt in Pacific blue over the top undone to show off your branded vest beneath. Next, grab a pair of the vibrant Fluro pink logo boardies so you’re ready to hit the waves as soon as the surf gets up! Complete the look with a pair of the iconic GT flip flops in white/punk pink and the Passenger Sunglasses in Tortoise to keep those rays off your eyes.

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Little typifies vintage Americana culture more than the image of a pump attendant filling up a ’57 Chevy Pickup in a small-town filling station. Regular customers would often combine a visit to the pumps with their weekly trip to the hairdresser or the local shops – the gas station was part and parcel of everyday life.

Although most garage attendants have long since hung up their pumps for the last time, their style lives on with this vintage themed look. Often hidden underneath full length overalls, destroyed denim jeans, complimented by gas stained leather boots and branded baseball caps, were typical of this bygone era.

To get this look, wear a ‘soft green’ Gas Pump T-Shirt over a pair of Leon Denim Straight Jeans and tie together with a Brass Pump Hand Belt. Pull over a Monty Battalion Shirt in ‘vintage sports bag’ blue and step into the New Panner Boots in ‘tan suede’ with a matte finish. Cap the look off with the Gas Pump Garage Hat in ‘overall blue’ for that genuine vintage Americana feel.

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The festival experience is renowned; the music, the atmosphere, the spectacle, the good-feeling of being amongst people who share your passion.

Fashion is a passion also shared by the majority of festival revellers – from dressing to impress for the headline act at the Pyramid Stage, to your chosen attire for the inevitable trip to the infamous portaloos – so Superdry have created a much needed ‘Festival Survival Kit’ for Summer 2011. Featuring our style picks for the season’s events, as well as some more practical items for when you really need them, Superdry have filled a couple of weekend bags with those essential festival must-haves.

Men’s Festival Survival Kit

Packed into the Superdry Kitbag in the eye-catching jaffa/orange colour are an assortment of items that the male festival just shouldn’t leave home without this season:


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Women’s Festival Survival Kit

Packed with a little more care and attention, the Superdry Kitbag is full of all the necessities and accessories for the festival experience:

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Whether you’re kicking off the festival season at Glastonbury in few weeks time, or heading to Reading/Leeds or V Festival later in the summer, just remember… don’t forget your sleeping bag!

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Women’s preppy style is all about clean, classic cuts and follows the age old rules of etiquette and modesty. This themed look from Superdry follows these guidelines to a tee and our pink and navy inspired feminine colourway typifies what preppy women are all about.

The Pique Polo in Pink Heather is the cornerstone of this retro look and doesn’t disappoint with velvet neck taping, reinforced side gussets, embroidered logo on the chest and collar and Heritage tab on sleeve, worn under our Orange Label Vest in French Navy with Lipstick pink detailing. This v-necked jumper with ribbed hem and neckline and classic embroidered Superdry logo on left breast, is a perfect Summer pullover for when the skies cloud over.

The Chalk coloured Cotton Reel Safari Short is vintage inspired with reinforced stitching, classic 5-pocket design, and logo tabs on right coin and back pocket. This is perfectly paired with The Graduate Belt in Navy/Pale Pink, featuring double metal loop fastening, twin stripe design, leather end tab and woven Superdry logo patch.

Preppy rules suggest you should always match your shoes and belt so we’ve paired our Graduate Belt with the GT2 Flip Flops in Navy/Punk Pink, with contrasting heel area and embossed logo on upper strap. Complete the collegiate look by slinging the Alumni Bag in Dark Navy/Cream over your shoulder. Quilted on one side, with cracked logo print, adjustable shoulder strap, contrast piping, external pocket and internal pocket for all those college papers.

Garments aside, there are various beauty secrets to underline the preppy women’s look. Hair is always styled – never left loose – and bows, ribbons and headbands that match the outfit are a real statement of preppy style. Finishing touches in the shape of matching gloves, hats, scarves, purses, nails, or lipstick should always be taken into consideration, whilst ensuring they are conservative in nature.

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Following the release of our behind the scenes video of the Vintage Thrift SS11 photoshoot this week, we thought we’d follow up with a thrift inspired womens look!

Oozing 1950s Americana style, the Vintage Thrift range is definied by powerful colours, iconic designs and flowing fabrics and we have provided just this in the shape of our look-defining Dotty Strappy Top. Featuring a polka dot print bust, 5 button detail, empire waistline and twin dot print front pockets, the Rich Red/Indigo colourway fully support our bohemian vision. Held together with the vintage leather Rope Stitch Belt with a large brass buckle and perforated, rope stitched edging for that classic thrift feel. You’ll then want to wrap up in the retro inspired Cole Cardigan Top for that sought after layered look. This beautiful 100% cotton thick knit features a ribbed design, an embroidered chest logo and a sleeve logo tab, with a double button front and twin pockets – to keep you warm in the breeze.

Then, choose to pull on a pair of Baby Blue Slim Denims with a reinforced heel, heavy fading and whiskering through the thigh or just step straight into a pair of our distinctive Inuit Boots for that vibrant style in soft suede mocassin with contrast stitching, padded ankle and embossed sole. The choice is yours, but either way you’ll have an easy-going, distinctive summer style with Superdry Vintage Thrift…

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Vintage cool is the order of the day with this retro look based on the style of the female motorcycle passenger:

Wrapping up warm in the retro inspired Basic Bomber leather jacket with lined hood, heritage plate on chest, logo embroidery on shoulder, zip front pockets the pillion is well protected from the elements – hiding a Washbasket Short Sleeve Shirt with front chest pockets worn with an open neck.

Do up a pair of Brando Skinny Jeans with panelled detailing on leg and rear, classic Brando multi pockets with back button tab and button fly, with the flat leather Super Long Braid Belt with metal buckle and embossed metal logo plate.

Slide into a pair of Bardot Boots with distressed design, side zip and embossed & embroidered motifs and finish the look off by slinging a Vintage Logo Haversack over your shoulder, featuring distressed finish, classic Real Superdry logo print, shoulder strap, end button pocket, and inner compartments.

Enjoy the ride!

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Following our mens Track & Field look that we brought to you earlier this week, we now present our carefully selected womens look based on that same theme of college athletics. Focussing on products from our ‘laundry’ range, we have created a feminine look of retro Americana that is as iconic as it is eye-catching!

Start by slipping into the Laundry Capri Jogger in Illinois Marl with cracked graphic print on front, fold over waistband and tapered hems, then pull on a Laundry Crew Neck top in Typoon Red. Wrap up in a Laundry Zip Hood in matching Illinois Marl with drawstring hood, two front pockets with embroidered SD japan tab label to keep you warm on the way down to the practice courts.

Then tie up a pair of funky basketball inspired Super Series Lo Tops with canvas upper, branded outer sole and comfort insole and don’t forget to pick up your retro inspired Gymnasium Bag on the way out of the door!

We’ll bring you another look next week so don’t forget to check back regularly

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We may have put a blues-themed look together, but your mood doesn’t have to match it! Focussing on our beautiful, iconic designs that define the Superdry look, we bring you the first regular pick of our favourite new items.

Featuring the Superdry Hi Number 54 T Shirt in Stadium Marl, wrapped in our classic Hobo Hood in matching Fools Blue you’ll never be caught out by the weather.

Then attract attention and show off that summer tan with our cute Vintage Bale Mini Short and complete the look with our brand new Super Series Hi Top trainers.

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