April 15th, 2013
Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…
And by big we mean The Superdry + Timothy Everest womens sebiro collection!
The biggest names in fashion spent the day in the showroom of our flagship store on London’s famous Regent Street, checking out the collection that will be released later in the year.
Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.
Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.
Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!
Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!
Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.
Take a look at what was said over on Twitter with our event hashtag #SDAW13.
Image courtesy of Laura Palmer.
Tags: autumn, autumn winter, AW, AW13, bloggers, collection, country rebel, detailing, Event, everest, fashion, finest quality, flagship, journalists, london, magazines, muse, press, press day, products, range, Regent Street, rock chic, rock rebel, sebiro, showroom, store, super cuts, superdry, tailored staples, tailoring, timothy, Timothy Everest, town coat, trans-seasonal, unique, winter, womenswear, writers
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November 28th, 2012
It’s that time of year again where we’re thinking about Christmas and getting those all important gifts under the tree.
We know how hard it can be to find the perfect gift, so look no further than our his and hers gift guide. For your secret santa presents to finding the one you love that special something – we have it covered.
We have the perfect stocking fillers and the products you all know and love to keep you warm this winter, including our collection of gloves, hats, scarves and snoods – A great present for a cold winters day.
Want to show that special someone you care? Why not check out or winter knits or our new women’s and men’s fragrances? They’re bound to put a smile on their face.
Wether you’re looking for the perfect pressie, secret santa gift, stocking filler or fancy spending some money on you (it is the giving season after all!) you can find it all under one roof at Superdry!
Tags: accessories, christmas, cold, crimbo, fragrances, gift, gloves, hat, menswear, present, prezzie, scarf, secret santa, snood, snow, stocking filler, superdry, warm, winter, womenswear, woolies
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October 4th, 2012
It’s getting to that time of year again where we pack away our shorts, flip flops and swimwear and pull out the coats, umbrellas, wellies and knits.
This Autumn we have brought you the classic pieces you need in your wardrobe to keep your outfits practical yet stylish, like our Fairisle crews, buffalo knits or classic zip hoods with an Autumn/Winter twist. To brighten up the grey days, our standard super skinny denims are reminding us were not quite in winter yet!
On top of this, our range of accessories, are perfect for those dreary days with out cable knit beanie, Chalet Socks and highlander scarf.
In other news, its Bella’s (our product stylist) birthday and she made us strawberry cheesecake #yum!
Tags: autumn, knitwear, products, superdry, winter
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September 15th, 2011
Now the UK is moving towards autumn and the days and nights are getting colder, Superdry has begun to roll out a fantastic new range of coats and jackets for AW11! This year we’re stocking items for every taste; from parka coats and wax jackets, to the naval inspired pea coat and our classic windcheater. Let us show you a selection of what we have in store for AW11, to protect you from the elements as as the nights draw in and the temperature drops…
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Tags: autumn, AW11, blackhawk jacket, coats, cold, jackets, patrol, pea coat, safari mac wax jacket, superdry, wincheater, winter
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December 16th, 2010
The bad news is the weather is forecast to be arctic again this weekend for us folks in the UK but the good news is, our new range of Superdry Avionic jackets will be landing in-stores ready for the big chill! Our Superdry Dakota Bomber and Beta Parker are super soft and fitted with a faux fur lined hood . Not forgetting the Jet Jacket which has ultimate comfort and style with quality touch and feel. All Avionic jackets are double collared with zip in zip detailing along with cockpit quilt lining, reinforcing Superdry’s signature techniques – available for both men and women. To top this off, we are also expecting women’s Superdry Hooded Polar windcheaters to arrive! These will be available in Black/punk pink and have the softest fleece lining inside to keep you even warmer, a great addition to a well established classic!
Tags: Avionic Jackets, Hooded Polar Windcheater, winter
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