Mens style site, TheChicGeek.co.uk, founded in 2009 has rapidly become one of the biggest and most respected in the UK, last night Marcus Jaye, the man behind the blog, joined us as we kicked off London Collections: Men with The British Fashion Council. Find out what he thought of our Autumn Winter 2015 collection and Alpine Lodge inspired presentation in our Regent Street flagship store…

“On the eve of London Collections: Men, a.k.a. London men’s fashion week, Superdry, in association with the British Fashion Council, unveiled their latest Autumn/Winter 15 collection in an exclusive event above their flagship store on Regent Street.

Transforming the space into a cosy timbered Alpine lodge with the obligatory moose head above the fireplace and antler chandelier, an imaginary crisp mountain air gave London a refreshing blast of Superdry ski and après-ski style.

Sitting on fur throws, the 18 models, dressed in the latest must-have pieces from Superdry, offered everything you’d need in terms of cold weather style.

New additions to the ‘Superdry Snow’ capsule range were previewed, pushing Superdry’s mountain-sports offering to new heights with many items designed to work on and off the piste.

From duffle coats with technical toggles and quilted linings to army-green flight jackets with faux-fur hoods, the new A/W15 collection didn’t disappoint on its technical and aesthetic details.

Inspired by such iconic menswear themes as the ‘Gentleman Explorer’, ‘Classic Military’ and ‘Gym-Class Hero’, the new collection cleverly combined youth and sport with a refined style and finish.

Accessories included thick-knit marled beanies and matching gloves, Nordic printed scarves, ski goggles and canvas rucksacks. The Union Jack ran throughout, reflecting Superdry’s British roots, and other details, such as enameled buttons and monogrammed denim, showed the subtle attention paid to each piece.

The appreciative audience, which included England Rugby Captain, Chris Robshaw, model, Oliver Cheshire, and presenters Lilah Parsons and Pips Taylor, left coveting the Superdry chalet chic look long before the first snowflakes start to fall next winter.”

Thanks for joining us to kick off London Collections: Men last night

#SuperdryLCM

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For a second time we are kicking off London Collections: Men, this time we asked you, our fans, to tell us what you wanted on our soundtrack. After a huge response, the final cut is ready, have a listen here.

Mayhem by Imelda May was chosen by blogger Memoirs of Another Day. Marius Rye picked Lazer Hawk, King of the Streets and Only Love by Anthony Green was suggested by Dale Gardiner.

Subscribe to our SoundCloud page for the latest tracks we’re listening to.

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We recently caught up with Paul Matthews, the winner of our competition to join us at our Autumn/Winter ’14 preview at London Collections: Men.

All Paul had to do was post us a picture showing why he loves Superdry. This is Paul’s winning image – safe to say, he’s a super fan.

Here’s what he had to say about his experience of The Event:

“What can i say? Best party I’ve ever been too! All this for having an obsession with a clothing brand! What Superdry has to offer in A/W14 is incredible –  bold colours and fitted cable knits, you certainly won’t go cold this winter.

“My wife, a lifelong sufferer of my obsession with Superdry, came along with me for the night. We arrived at the Old Sorting Office to be met by a friendly face, who took us up to what i can only describe as walking up the Shard..so many stairs! At the top floor we were greeted with cocktails and a vast bar area that wouldn’t have looked out of place in any Superdry store. As we waited for the event to start, wondering where it would be, we were taken aback by the amount of people here for The Event and the fantastic food being served on illuminated trays. The music, very much like being in-store, kept everyone in anticipation. Then large white doors opened and we were allowed into the hidden catwalk area.

“Once in, sitting in the front row, the show started! Coats, jeans, scarves, hats…as models walked past us, I just kept thinking, ‘I need everything in my wardrobe as soon as this collection is released later this year!’

“I was completely unaware of who i was sitting next to, until my wife pointed them out. Oliver Proudlock from Made in Chelsea, actor Ralph Little and Samuel L Jackson amongst others, we felt a little out of place!

‘The event finished with a rousing round of applause, and then the party started. First with Nick Grimshaw taking to the decks,  followed by Benji Boko – his set list was incredible! As incredible as the food that was going around again – chips, chicken, burgers and more. It was as if they knew that i was going to be there and that i have a very limited selection of favourite foods. Also, with a free bar flowing, i can easily say that that was the best party I’ve been to.

“I can see that, once again, we will see a lot of people walking the streets in Superdry’s Autumn/Winter 2014 collection, especially in the women’s range. As i mentioned before, my wife has never looked at a Superdry coat and instantly wanted to buy it – that night she saw four that she will be snapping up when they become available!

“All in all, thank you very much to Superdry for choosing my collection picture as your winner, and for putting on such a great evening for us!”

Thanks Paul, glad you had a great time. Don’t forget to check out the pics on Facebook and Instagram #SuperdryLCM

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It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.

On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!

January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.

Stay tuned to find out how you can join us!

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it’s the 12 days of superdry – our exciting new competition where we’re giving you the chance to win prizes from the awesome superdry aw13 collection. There are prizes to win, so to be in with a chance of winning, head over to our facebook page. Bring your friends along too – everyone’s invited!

the competition is open from 12th-24th december ­– that’s twelve days when you’re in with a chance of winning anything from cosy knits to cool accessories. twelve days of gift-giving!

we’ll be announcing all the lucky winners in the new year, so stay tuned to find out if you’ll be facing down AW13 in style with some free superdry goodies!

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Last night, we hosted the second of our reader events with Men’s Health magazine in our Birmingham Bullring store.

With Superdry-branded waiters, Asahi beer and the sounds of DJ Loz back for round two, Men’s Health’s commissioning editor Jamie Millar talked guests through the latest trends, how to avoid a double denim faux-pas and the all important Superdry AW13 collection! Focusing on the attention to detail, Jamie explained how to match his favourite Timothy Everest San Franciscan jacket with a pair of much loved denims, and a pair of brogues for a smart/casual look.

Guests were once again treated to complimentary goody bags filled with exciting Superdry products and a Men’s Health magazine. The first 50 guests even got themselves a free pair of Superdry headphones!

For more pictures from the event, check out our Instagram feed!

Did you miss out on our Birmingham and Regent Street event? We’ll be in Glasgow St Enoch Centre on Thursday 26th September and Trinity Leeds shopping centre on Thursday 3rd October!

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Our AW13 collection has now landed in store and online!

From military-inspired peacoats and puffer jackets to vivid Navajo print jeans, our AW13 collection offers all the wardrobe staples you need for an autumn/winter makeover.

Womenswear is all grown up with a collection that offers modern, feminine glamour, whilst our menswear takes on the past with a heavy dose of the new.

Both men’s and women’s denim styles have been updated; new fits, heavy worn washes and a vibrant palette of animal prints and dip dyes.  We think it’s our most forward-thinking collection yet.

Take a look online and let us know what you think on Facebook and Twitter.

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Take a look at some snaps of our AW13 collection, launching soon!

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Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…

And by big we mean The Superdry + Timothy Everest womens sebiro collection!

The biggest names in fashion spent the day in the showroom of  our flagship store on London’s famous Regent Street,  checking out the collection that will be released later in the year.

Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.

Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.

Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!

Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!

Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.

Take a look at what was said over on Twitter with our event hashtag #SDAW13.

Image courtesy of Laura Palmer.

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It’s that time of year again where we’re thinking about Christmas and getting those all important gifts under the tree.

We know how hard it can be to find the perfect gift, so look no further than our his and hers gift guide. For your secret santa presents to finding the one you love that special something – we have it covered.

We have the perfect stocking fillers and the products you all know and love to keep you warm this winter, including our collection of gloves, hats, scarves and snoods – A great present for a cold winters day.

Want to show that special someone you care? Why not check out or winter knits or our new women’s and men’s fragrances? They’re bound to put a smile on their face.

Wether you’re looking for the perfect pressie, secret santa gift, stocking filler or fancy spending some money on you (it is the giving season after all!) you can find it all under one roof at Superdry!

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