The latest issue of Miss Vogue features some great pieces from our SS14 collection. The article highlights the best looks for this summer’s biggest parties.

Miss Vogue picks up on the cool and carefree vibe of the collection, which clashes lace and leather, skinny denim, classic Breton stripes and boho tie-dye. Festival favourites to get a Miss Vogue shout out include the tie dye escape crew; commodity chino shorts; cheerleader tee; surf skirt; ticket stripe crop tee and the raw edge hotpant. Fusing feminine cool and rock chic, the mini victory-biker and the hyper lace t-shirt could well be the headline acts of the summer.

For bright pops of colour see our distressed neon-perf belt, the scuba watch and the zip thru cagoule with metallic flashes, which all ensure your friends won’t lose you in the crowds.

You’ve bought your tickets, you’ve practiced putting up your tent… all you need to do now is to plan your wardrobe. We’ll leave the final piece of advice to Miss Vogue: ‘Let Superdry help you get into the summer spirit.’

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Recently we headed up to Manchester to join the fashion elite for Vogue Fashion’s Night Out.

Our in store style advisors were inviting guests into the Superdry store in Mancher Arndale shopping centre to view our recently launched AW13 collection as well as the much loved Superdry and Timothy Everest Sebiro Collection.

With the chance to win a women’s Timothy Everest jacket, guests were treated to complimentary make overs and manicures and could get themselves a free beauty gift!

Want to see what we got up to? Check out the pics on Instagram and follow the #VFNO hashtag on Twitter.

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Today marks the official launch of Miss Vogue – a UK version of Teen Vogue.

Featured in the very first issue are four of our key spring/summer ’13 pieces: the Hepburn Broderie Dress, the Beach dress, the Stitch Playsuit and the Dipdye dress.

All available online and in selected stores now.

Here’s what Miss Vogue have to say:

“When it comes to achieving insoucant warm-weather flair, Superdry has got it covered for Spring/Summer 2013.

Now in it’s 10th year the high street stalwart has been stadily building a reputation for its style savvy womenswear line, its fusion for a preppy saville row inspired sensibility and retro american aesthetic making it the go-to brand for easy off-duty dressing.

From 60s shifts with scalloped broderie anglaise hemlines to touch-me-soft neon knitwear each new-season piece will ensure you exude fun, femininity and that oh-so elivive of attributes: uncomplicated cool.

Timeless design, long-lasting quality and an attractive price point – what’s not to love? Roll on Summer we say.”

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London was alive with the most stylish superstars, the most chic of shoppers and the biggest fashion-obsessed community last night for what was Vogue’s Fashion’s night out 2012.

Our orange-clad team of style advisors were out and about on London’s famous Regent Street, inviting the masses to become the first to see our brand new AW12 collection and witness the premiere of our new denim range, all backed up by Dion, our in-house Regent St. denim expert.

our VIP guests, which included Price Cassius, A La Male, Jai’me London Boy and Bunnipunch to name a few, were then invited into the Superdry spa where hair stylists to the stars and Make up experts Tommy Guns and Filthy Gorgeous London were giving away complimentary dry styling, manicures and airbrush makeup sessions.

Drinks were on hand courtesy of Corona Extra and the Superdry Social media team were on hand, tweeting and blogging live all night to bring you all the action as it happened, from what was the biggest and best FNO to date.

If you want to join in the conversation, check out the #FNO official hash tag on Twitter or Like us on facebook to see all the “best of images” from the night

(more…)

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It’s officially less than a week until we team up with Vogue for their ‘Fashion’s night out’ event in London, celebrating all things fashion.

Kicking off at 6pm and ending around 11pm in our flagship store on Regent Street and in our store in Westfield London City, we’ll be celebrating the launch of our AW12 collection and showcasing our new range of premium denims!

But that’s not all! In true Superdry-style we’lll be bringing you some great offers, competition, giveaways and a bit of free pampering courtesy of Tommy Guns’ Salon and Filthy Gorgeous London!

Follow us on Twitter to find out what we’re doing throughout the event and join in with the conversation on the live #VFNO hashtag.

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