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Following the release of our behind the scenes video of the Vintage Thrift SS11 photoshoot this week, we thought we’d follow up with a thrift inspired womens look!

Oozing 1950s Americana style, the Vintage Thrift range is definied by powerful colours, iconic designs and flowing fabrics and we have provided just this in the shape of our look-defining Dotty Strappy Top. Featuring a polka dot print bust, 5 button detail, empire waistline and twin dot print front pockets, the Rich Red/Indigo colourway fully support our bohemian vision. Held together with the vintage leather Rope Stitch Belt with a large brass buckle and perforated, rope stitched edging for that classic thrift feel. You’ll then want to wrap up in the retro inspired Cole Cardigan Top for that sought after layered look. This beautiful 100% cotton thick knit features a ribbed design, an embroidered chest logo and a sleeve logo tab, with a double button front and twin pockets – to keep you warm in the breeze.

Then, choose to pull on a pair of Baby Blue Slim Denims with a reinforced heel, heavy fading and whiskering through the thigh or just step straight into a pair of our distinctive Inuit Boots for that vibrant style in soft suede mocassin with contrast stitching, padded ankle and embossed sole. The choice is yours, but either way you’ll have an easy-going, distinctive summer style with Superdry Vintage Thrift…

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Fun, flirty and ultra feminine defines our Vintage Thrift collection and if you haven’t sampled the range yet, nothing captures it’s essence more than our exclusive behind the scenes video! Back in April we shared some snaps and can’t wait to show you the working fairground set; with the bright lights and traditional fair rides. Be transported into the world of a Superdry shoot – seeing the team fully in action making sure everything is top notch! Don’t they make it look easy!

Come and see our online Vintage Thrift section and let us know what you think!

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Lotte-Dress-Vintage-Thrift

Superdry is gearing up for the wedding of the year! With there being no promise of it being another scorcher, choosing an outfit will be a bit of a dilemma! Never fear, we have a look that will be fit for royalty and wonderfully versatile for the girls! Our new Vintage Thrift Lotte dress is a subtle lavender frost colour with impeccable attention to detail. With feminine ruffled straps and a soft layered skirt the quilted front panel with elasticated back will flatter your shape beautifully. We teamed the Lotte dress with a Superdry blazer to add a tailored look and to keep warm if the typical British weather fails us this weekend! Here’s to a big wedding party to remember!

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Superdry’s Vintage Thrift range optimises the Spring/Summer weather to a maximum for the ladies! As some of you may have already seen, we have our new SS11 Superdry Vintage Thrift campaign images already out and we have some exciting behind the scene/outtakes to share with you!

Supersoft materials with feminine prints defines the Thrift collection. From bright stripes to subtle floral designs, there is a design you will fall in love with. The women’s range has started to make it’s way into stores and on our website and the campaign shoot showed off the range perfectly! Shot at the Fairground Heritage Centre in Devon, it has taken three years to restore this fairground into what it is today. It will be opened to the public during the Easter – definitely worth a visit!

Stay tuned for the official SS11 video coming soon…!

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Last Friday was the star studded premiere of this years summer blockbuster, ‘Inception’ at London’s Odeon. Our UK home grown talent, Pixie Lott was spotted attending the event in one of our Vintage Thrift dresses! The ‘Gravity’ singer teamed the Sundance dress with a studded leather jacket and a pair of lace up boots to give the delicate dress a rock twist. Our current Thrift range offers feminine designs with intricate details, perfect for the summer months.

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Women’s Vintage thrift leans towards delicate summer cotton dresses
in clashing colours and also evolves the buttersoft cut & sew jersey
collection with focussed beautiful new styles from the Superdry
sewing houses.

The Superdry sewing houses have been busy creating beautiful, delicate cotton dresses for the summer months. The team took a trip for the latest Vintage Thrift photoshoot and we have some behind the scene images and outtakes to share with you! The idyllic Blue Lake in Fairbourne, North Wales, set the scene for our campaign where the slate quarry lends its breathtaking charm for our backdrop.

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Our wonderful model Flo, worked the intricate patterns of our AW09 thrift range to compliment the amazing designs of the Kew Bridge Steam museum workshop in Brentford, London. We have some extra images from the shoot for you and snaps of the spectacular museum we chose as our location. You can get the look by shopping online and in-store for the outfits Flo is wearing.

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