On Tuesday night we took part in Vogue Fashion’s Night Out at Superdry International, Regent St treating guests to a night of music and fashion in true Superdry style.
Held in the Premium Lounge, we showcased our AW14 womenswear collection, which is full of butter soft leather jackets, embellishment and sequins. We also provided a preview of our Superdry Snow collection, which hits stores in November.
Guest’s filled their goodie bags with sweet treats and enjoyed Chi coconut water in a variety of flavours; including espresso, tropical and chocolate.
During the event, customers were offered complimentary varsity style personalised lettering on a selection of leather jackets purchased on the evening. Impressed by the selection of sequin-embellished dresses and glitter skirts, they couldn’t wait to get into the changing room.
MTV’s Lilah Parsons was our exclusive guest of the evening, who picked out her favourite Superdry pieces and gave her fans an exclusive chance to meet and greet the presenter. She wore the Calamity Print Shirt and the Vogue favourite; Tassel Biker Leather jacket as seen on Poppy Delevignge, which had her initials emblazoned on the back.
Lilah’s top picks from our AW range included dresses and skirts from the new Disco Luxe collection, the Dovecot Bead Dress, Shimmer Star Dress and the 50’s Prom Jewel-dress. With embellishment running through the collection this season , the Orange Sewn-Treasure Tee and the Glitter Ball Cami Top also caught her eye. These were topped off with her favourite jackets, which included the faux-fur collared Bubble Biker and the Super Fuji Coat.
Guests then took to the rails, whilst live music from The Fireflies provided the perfect soundtrack for their Superdry experience. As the store was full of shoppers, the up and coming band performed songs from their atmospheric acoustic album.
With VFNO a stand out success for Superdry, we can’t wait for our next event! If you were there we’d love to hear from you, so tweet, Facebook or Instagram us your pictures and experiences. here are a few images from the night for those that couldn’t make it.