Transforming our Premium Lounge into our very own Superdry Sport Gym to celebrate the launch of the new collection. We showcased the range to the customers, press, bloggers and our social media fans.
We were joined by Kim Hartwell from Tone What You Own who put the sport range through its paces with an intense mix of workouts demonstrating how versatile the collection is. If you follow us on Instagram you’ll recognize Kim from our #WorkoutWednesday editions, covering workouts and nutrition for the complete sport package.
Taking her workouts to the next level Kim has created an incredible playlist to keep you motivated. Heading for a Friday session in the gym? You’ll need this to keep you pumped.
Our Premium Lounge was stocked with the epic new sport collection that includes capri pants, leggings, crop tops and vests. Bursting with fluoro flashes the Premium Lounge was invigorated with this bold new collection.
As with any work out hydration and keeping cool is essential so we teamed up with Pops for a unique ice-lolly drink. The flavours were intense from apple and elderflower to strawberry and mint as well as a summery prosecco and peach flavor, they weren’t around for long!