In addition to the existing trio of men’s fragrances we already have in store, Steel and Black now complete the collection, offering a new edge to the range of Superdry scent.

Developed with the younger and sportier wearer in mind, Steel and Black has a much sought after day-to-night appeal. The latest two fragrances are presented in a sleek, embossed glass bottle, encased in a soft-touch package that  reflects the attention to detail synonymous with Superdry. Let us go through the two fragrances to help you make up your mind on which is the scent for you.

Steel: A refreshing, effervescent statement fragrance, with top notes of lime and bergamot, a heart of cardamom and violet leaves and rich base notes of cedar wood and moss.

Black: An aromatic heart of lavender, jasmine, thyme, coriander and nutmeg, sweetened by a juicy lime note and rich ripe fruits completed by a deep base rich with sandalwood, balsam, incense, leather and moss.

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It’s big; it’s huge; it’s massive! We’re talking about Superdry’s world flagship store, which officially opened Saturday 17th December 2011, on London’s famous Regent Street.

With over 9,500 square foot of retail space decked out in authentic distressed woodwork, rusted metals and intense light zones, this the ultimate Superdry shopping experience for our customers the world over. If that’s not enough, on visiting the store you’ll be amongst the first to see our exclusive lines and premium products only available only at the Regent Street store; which we guarantee will leave you completely and utterly spoilt for choice.

Joining the ranks of retail’s elite on Regent Street as well as being nestled amongst the most iconic British sights, Superdry Regent Street is within walking distance from both Oxford Street and Piccadilly underground stations.

If you plan to visit Superdry regent street, or have already been, we’d love to know what you think! Leave your comments on the blog or on the official Superdry Regent Street Facebook event page!

You can find us at: 103/113 Regent St, London, W1B 4HL

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Just as those last autumn leaves fall, the festive decorations come out and Christmas shopping fever seems to well and truly take over!

We know that the right Christmas presents can be hard to find, so Superdry’s here with our his and hers online gift sections – to help when it comes to buying those all-important stocking fillers! As well as the Superdry products that you already know and love, you’ll also find a range of seasonal accessories, winter warmers and festive knitwear such as our beanies, scarves, snoods and earmuffs!

If you’re looking for that perfect Christmas pressie, need to do some last minute Christmas shopping, or just want to treat yourself (or someone else – it is xmas after all!) check out our range of Superdry watches, wallets, bags and of course, our new collection of male fragrances!

With gifts like these it definitely ’tis the season to be jolly!

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Superdry set off for a trip to Manchester’s Platt Field for the massive Parklife Festival this weekend! From glorious blazing sunshine mixed with some showers and then a hail shower, it summed up the festival – a wonderfully eclectic event!

The girls were excited to be the first to try out our new and exclusive Superdry wellington boots and boy, were they needed! Ready to hit stores very soon, here is a quick run through – From punk pink to the classic green, these festival must-haves feature a side-synch buckle and Superdry detailed fold-over tab. Not only practical and super comfortable, the colours will add life to your outfit! All kitted out, we were on the scout for folks wearing Superdry and we were not disappointed! Hoods, windcheaters, graphic tees, the trusty lumberjack shirt and when it was dry – flip flops were the choices for many of you. On our travels we also bumped into one of our Parklife Facebook competition winners – Alan Long!

The Superdry tent was set up along with our very own vintage truck which fast became a very popular attraction for lying on the back during the sunshine or piling inside during a rain shower. Coming to visit us at the Superdry tent were the lovely, Two door Cinema club, Yasmin, Skream and Benga, Beardyman, Emalkay to name a few.

If you were snapped at the festival, come visit our Facebook page and see if your photo has been uploaded and tag yourself!

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The Welsh city of Swansea celebrated it’s opening at the end of April to a massive turnout! To mark the event, we offered the first 100 lucky shoppers an exclusive free Superdry tee in a tin. Staff worked extremely hard to make sure Superdry made an impact upon Swansea – our windows were awash with the bright backdrops from our latest campaign images. The eye catching fairground (recognisable from our Vintage Thrift campaign photography) is a feast for the eyes along with industrial accessories in the form of a car front, cogs and wooden crates.

We look forward to you visiting! Find us at Unit 24/5, Quadrant Centre, Swansea, West Glamorgan, SA1 3QW

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selfridges-oxford-street-london-uk

Superdry has joined forces with world famous department store Selfridges for an exclusive womenswear ‘pop up’ shop!

Selfridges first opened its doors on the 15th March 1909 and it happens to be the largest department store on Oxford Street and the second largest in the UK, making it one of the Ultimate shopping experiences for browsing the latest Superdry Spring/Summer range.

The ‘pop up’ shop will showcase the brand’s exciting new women’s wear items including the leather and canvas accessories, premium outerwear and key pieces from the feminine lines; Vintage Thrift and Orange Sewn.

The temporary store is only open from now until 10th May and so get down there and invest in a Superdry future classic!

superdry-selfridges-pop-up-shop-store

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British rom-com Chalet Girl is released in cinemas today! With it’s all-star cast including Felicity Jones, Ed Westwick, Tamsin Egerton, and Bill Nighy to name a few, it is sure to be a huge success! In celebration of the Chalet Girl release, we are giving SuperFans the chance to win £200 worth of Superdry vouchers to spend in store or on superdry.com. Simply watch the Chalet Girl trailer, spot an item of Superdry and fill in the competition form on our Superdry Facebook page.

To enter the competition, visit: http://goo.gl/3PkQi

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Yesterday, our Superdry Store in London’s One New Change had a surprise visit by celebrity chef- Jamie Oliver! The super chef was recently spotted wearing our Superdry Lumberjack twill shirts whilst touring America during his book signing. Jamie popped in to stock up on more of our collection as he is back in the capital. Assistant manager Gemma was one lucky lady helping our visitor and had this lovely pic taken!

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January’s 2011 issue of Cosmopolitan magazine sees our Superdry core pieces being featured over two pages in the addition! The lumberjack twill shirt (center picture) is worn over our yet to be launched denim sweetheart basque top.  springing into action, our Superdry Longisle crew top  is worn with our newly arrived ear muffs for a brilliant winter look! Visit your Local Superdry store or website for more Superdry pieces.

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Girlband, The Saturdays are already massive fans of Superdry, so we were tremendously excited when one of the members of the successful British girl band, Mollie King came for another visit! Mollie popped into our new Superdry store at the Westfield Centre in London to stock up on more of our latest collections. Mollie clearly loves our clothes as she was spotted wearing our Superdry Safari Wax Mac teamed with the Superdry Suede Rustler boots during her visit. You will agree she looks amazing and certainly makes wrapping up for winter look effortless!

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