Super Spies, Bank Robbers, San Franciscans, and Country Rebels took over the entire 3rd floor of Superdry International for the official announcement of the Superdry + Timothy Everest Sebiro Collection.

Friday night saw the official launch of the collaboration, and in the company of industry heads from both sides of the atlantic, we announced to the world our direction for SS13.

The event launch kicked off at around 6pm, with plenty of people already inside, but that was just a fraction of what was to come.

The velvet rope was opened to a crowd of Menswear fashion press and VIP guests that included member of the fashion elite, Suzy Menkes, GQ’s Robert johnson, the BFC’s very own Dylan Jones & Caroline Rush, as well as menswear bloggers Prince Cassius, Kenny Ho, The Style King and JaimeLondonBoy.

The twitterati were all busy live tweeting the event, as were we, and you can see just some of the chat here.

It wasn’t just the fashion press that were impressed either! In true Superdry style, Jamie arrived in the Superdry Morgan 3 Wheeler to have a chat with Superdry’s very own Julian Dunkerton and James Holder, and to meet the other name behind the collaboration; Timothy Everest!

Events like this don’t come around very often, but we can guarantee you’ll be hearing a lot of noise about the Sebiro Collection over the coming months!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Designed exclusively for Superdry by contemporary British Tailor Timothy Everest, the Sebiro capsule-collectionn is a trans-season collection of core wardrobe staples, which marry the very best in British innovation with the highest levels of design and creativity.

The launch range has been devised with four key characters in mind: the Super Spy, The Bank Robber, The San Franciscan and The Country Rebel and will be previewed exclusively at Superdry International; our world flagship store on London’s Regent Street, on June 15th.

The event, part of the British Fashion Council’s London Collections, will take place between 6 – 8pm to a VIP audience including many of the UK’s leading fashion editors, bloggers, photographers and fashionistas.

We’ll be live tweeting throughout the presentation, so join in with the conversation! Head to the Superdry Twitter page or follow or reply to us using the Superdry #SDTE and #LondonCollections hashtags. See you there!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email
  • Page 2 of 2
  • <
  • 1
  • 2