Here’s a date for your diary: Thursday 13th February.

We’re excited to announce the official launch of our Premium Lounge found on the lower ground floor of our flagship Regent Street store. We’re celebrating the launch with an exclusive reader event with ShortList and Stylist magazine alongside their styling teams.

We’ll be offering the lucky attendees the chance to browse our premium range including the much loved Superdry + Timothy Everest Sebiro collection, Superdry Luxe, our artisan Copper Label Selvedge Denim and Copper Label Goods.

If leather is more your thing, we have super-soft bombers, bikers and parka styles for both men and women.

No Superdry event would be complete without complimentary cocktails & canapés and lucky guests will even walk away with a gift bag worth over £50!

For your chance to join us, simply email superdryevent@stylist.co.uk or superdryevent@shortlist.com. Hurry though as places are limited!

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We’re celebrating Westfield London’s 5th Birthday this week with exclusive offers and in store shopping experiences

Fans have the chance to win a monogramed Superdry + Timothy Everest jacket, complimentary makeovers and more!

Between 31st October and 3rd November we’re giving you the chance to have a personal shopping experience in our Westfield London store. To book your appointment and get your hands on a free beauty gift, call the store on 0208 743 5201!

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Recently we headed up to Manchester to join the fashion elite for Vogue Fashion’s Night Out.

Our in store style advisors were inviting guests into the Superdry store in Mancher Arndale shopping centre to view our recently launched AW13 collection as well as the much loved Superdry and Timothy Everest Sebiro Collection.

With the chance to win a women’s Timothy Everest jacket, guests were treated to complimentary make overs and manicures and could get themselves a free beauty gift!

Want to see what we got up to? Check out the pics on Instagram and follow the #VFNO hashtag on Twitter.

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Last night, we hosted the second of our reader events with Men’s Health magazine in our Birmingham Bullring store.

With Superdry-branded waiters, Asahi beer and the sounds of DJ Loz back for round two, Men’s Health’s commissioning editor Jamie Millar talked guests through the latest trends, how to avoid a double denim faux-pas and the all important Superdry AW13 collection! Focusing on the attention to detail, Jamie explained how to match his favourite Timothy Everest San Franciscan jacket with a pair of much loved denims, and a pair of brogues for a smart/casual look.

Guests were once again treated to complimentary goody bags filled with exciting Superdry products and a Men’s Health magazine. The first 50 guests even got themselves a free pair of Superdry headphones!

For more pictures from the event, check out our Instagram feed!

Did you miss out on our Birmingham and Regent Street event? We’ll be in Glasgow St Enoch Centre on Thursday 26th September and Trinity Leeds shopping centre on Thursday 3rd October!

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Last week, the much anticipated Superdry + Timothy Everest Sebiro collection launched in Hong Kong.

The event, attended by the most established fashion writers, journalists and bloggers previewed the Country Rebel, San Franciscan, Super Spy and Bank Robber suits as well as the much loved Town Coat.

Superdry’s very own James Holder and contemporary British tailor Timothy Everest joined the event alongside Superdry’s head of international retail operations, Brian Nebozuk, hosted at the Superdry flagship store in Hong Kong’s Tsim Sha Tsui.

It wasn’t just the public that loved the collection, celebrities including William So, Louis Koo and Edmond Leung turned up to the event wearing pieces from the Sebiro collection.

Want to know more about the Women’s Sebiro collection hitting Hong Kong? Stay tuned!

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Launching Monday 2nd September, the Superdry + Timothy Everest Womens Sebiro Collection.

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Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…

And by big we mean The Superdry + Timothy Everest womens sebiro collection!

The biggest names in fashion spent the day in the showroom of  our flagship store on London’s famous Regent Street,  checking out the collection that will be released later in the year.

Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.

Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.

Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!

Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!

Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.

Take a look at what was said over on Twitter with our event hashtag #SDAW13.

Image courtesy of Laura Palmer.

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From blazers to chinos, if you’re going green this Sunday, we have it covered.

Our key pieces include the classic pique polo, super skinny cords, low arm hole vest and the Timothy Everest tie if you’re looking for that subtle bit of emerald-isle inspired detail.

Available now in-store or online.

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After last week things seem to have quietened down here at Superdry HQ. However we’ve seen a fair few famous faces (all the F’s!) spotted in Superdry this week!

X Factor mentor and judge, Nicole Scherzinger was spotted twice in and around the capital wearing Superdry. We think she looked fab in her joggers, lumberjack hood and lace rib vest and the Fisherman’s beanie leaving our Regent Street store.

With the X Factor in mind, Union J were looking dapper in their suits on Saturday nights show and JJ rocked the Superdry + Timothy Everest Super Spy.

Tulisa paired her Stacker Classic Hood with a pair of denims whilst out and about – we’ve been going X Factor crazy!

TOWIE star and fashion fanatic, Lydia Bright took a liking to the  Tassel Cardigan. It seems a few people are loving this, as radio presenters Fearne Cotton and Gemma Cairney were also spotted in it too.

Anna Friel was spotted outside stage door of her latest west end show Uncle Vanya in our Apres Crew and Torsby Crew!

Boy band Lawson have a been seen in our Anika fairisle crew and the tarpit leather jacket.

Thinking about it, it hasn’t been a quiet week at all!

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If you’re a follower of Superdry on Social Media you may notice that we always have a lot going on, which is why we’ve decided to set up our regular friday feature, The Friday Skive!

We’ll be talking about,what’s been going on in Superdry HQ, what’s been going on in the fashion press both on and offline and all the random bits and pieces we’ve been getting up to!

Get yourself a cuppa, turn on “private browsing”,  scroll down and get involved in the weekly roundup for our first Friday Skive.

This is what’s been going on this week:

The Superdry + Timothy Everest range launched in-stores and on Superdry.com,

A great post on the SDTE collaboration from Anthony at Clothes Make The Man popped up on our twitter feed,

Carl, our social media co-ordinator’s mum made us all cupcakes,

Denim Dee, our in-house denim expert at our Regent st Flagship Store is now on twitter,

ShortList magazine got a cake with a very dashing man in a Timothy Everest suit on it and wrote an amazing piece in their magazine,

Rocket Fuel Coffee has been keeping us awake on those early mornings and late nights,

Lots more student events have been created for the more academically inclined ;) ,

Adam, our global graphic designer wore a shirt!!,

We spoke to Nicky from Westlife on twitter,

models arrived, lenses were at the ready and cameras charged for our SS13 press lookbook photoshoot,

we’ve started thinking about Christmas,

Steph our social media assistant bought a winter wooly hat,

Blogger Jade tweeted a picture of her goodybag and

The Superdry Philippines Facebook page launched!

All in all, we think its been a brilliant week. What do you think? – Join in the conversation over on Facebook or use the #FridaySkive on Twitter.

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