School is officially out! Whether you’re considering a trip with your mates or a family holiday somewhere exotic, our #Superdrysummer getaway guide has everything you need to know. Fast becoming the place for luxury shopping, ultramodern architecture and a lively nightlife scene, Dubai makes for a luxurious holiday destination.

Five reasons you’ll love Dubai

1. The sun always shines

In the summer, practically every day is sunny. In the winter, rainfall is usually modest and most days are sunny. August is the hottest month with an average temperature of 36°C (96°F). If you can take the heat, August is the best month to swim in the sea and for the best price travel deals.

2. There are no bad hotels

The benefits of building a world-class tourism destination in 15 years means that there aren’t many bad hotels in Abu Dhabi or Dubai.  In fact, most of them are 4 or 5-star. Make sure you visit Burj Khalifa – the world’s tallest hotel and building. Check out the exhibit on the building’s history then take the fastest lift in the world to the top. Hold on to your hat – it only takes a few seconds.

3. Transport is cheap

Thanks to inexpensive gasoline, taxis within the city won’t cost you more than $5 or $10. The cheapest option to get across town would be the fully automated Dubai Metro. It allows you to walk straight into major tourist attractions like the Mall of the Emirates (hosting Ski Dubai) or the Dubai Mall (which is where you enter the Burj Khalifa)

4. There’s so much to do!

Where do we start! The world’s tallest building, indoor skiing, luxurious bars and restaurants, aquariums, water parks, hot air balloon rides, museums, desert adventure safaris, sand boarding, F1 racetrack, drinks on top of the world’s only 7-star hotel – it’s safe to say that you will never be bored in Dubai.

5. The Shopping rocks!

Dubai is known as the shopping capital of the Middle East, and the best bargains are generally in the souks. Even luxury items such as carpets, electronics, gold and textiles can be bought relatively cheaply if you know where to look. The age-old souks, ultra-modern shopping malls and the promise of tax-free prices redefine the whole concept of retail therapy. Also, for all your holiday essentials, pop by the Superdry Store located in the Dubai Emirates Mall.

Although Dubai is an amazing place to visit, there are some important rules that must be obeyed.

Clothing

Revealing clothes are unlawful to an extent. When in public, always ensure your skirts or shorts reach at least just above the knee and ensure your shoulders are covered. In private resorts, hotels, and shopping centres and out in the desert you can relax – swimwear is also acceptable at the pool area. To be safe, always dress conservatively. Men must always wear a top unless they are on the beach/at the pool.

Public signs of affection

Believe it or not, kissing in public is not allowed and can warrant jail time. Not just kissing, also holding hands and cuddling is considered unlawful in public.

Partying

Visitors can only drink alcohol in licensed hotels or clubs, and drinking alcohol or being drunk in public is an offence. Playing loud music in public areas is also considered unlawful. So, if you’re after a late night party holiday with your mates, maybe Magaluf is a better option…

To read more about Dubai and the amazing attractions it has to offer, visit www.visitdubai.com

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It’s Friday, and the sun is beaming at Superdry HQ. We’ve thrown ourselves into new and exciting ventures, including the launch of Women’s Sport and the soon to launch World Legends Rugby Shirts by Superdry. So, before we end a very busy week with an ice-cold beer, here’s the lowdown…

If you didn’t catch it on our Social Media pages, this time last week we were taking the net by storm with live coverage from Elite Model Look Search 2015. We were lucky enough to hold the final event at our Regent Street Flagship Store. It was an epic night; cocktails were flowing, and the beats were bouncing. Among our panel of judges was fashion ambassador and Made in Chelsea star Oliver Proudlock, and the talented Sarah from Framboise Fashion was on hand to help our in-house stylist Anna bring together some final looks for the catwalk. Keep a look out for her blog of the Elite event coming very soon!

All of the final models worked incredibly hard throughout the competition, and all deserved a contract at the end. However, as always, winners had to be chosen. The calibre of the finalists was so high that instead of picking two winners, four were chosen. The winners chosen by Elite were an incredible match, the wonderful Chris Tydings, 16, and the gorgeous Charlotte Corn, 17.

Now, we couldn’t just sit back and let Elite have all the fun! Our Superdry judges also selected two models to come and join us for an exclusive Superdry shoot. Congratulations to the stunning Kofi Morris Heather, 18, and Ellie Jordan, 15. Well done to everyone who took part, we’re looking forward to seeing what the future brings for you all!

After an exciting few days at Elite, we dived straight into the launch of our brand new Women’s Sports range, teaming up with fitness guru Kim Hartwell from Tone What You Own. Kim’s wealth of knowledge in healthy living made her the perfect match for our latest campaign. Each week, we’re going to be bringing you #WorkoutWednesdays with Kim, which will involve easy but affective workout videos and healthy recipes to help banish your midweek blues. Don’t worry, we aren’t getting off that lightly – we’ll be taking part every Wednesday here at HQ. Keep an eye on our Social Media channels for #WorkoutWednesdays.

Don’t worry fella’s, we haven’t forgotten about you! As England prepares to host the most anticipated games of the rugby calendar, we’ve been busy styling away getting into the sporting spirit with our new soon to launch World Legends Shirt Collection. Inspired by vintage sports apparel and the classic varsity style of the 60s and 70s, the collection consists of 16 shirts for 11 chosen countries. The shirts combine statement cotton collars and retro styling with Superdry’s trademark cracked print lending itself to a rugged vintage feel. As sizes range from S to XXXL, this is a look you can carry off across the generations. The soon to launch World Legends collection is available to buy in store and at superdry.com from 14 August. Once you have your shirt sorted, all that’s left to do is brush up on your rugby knowledge and memorise the words to Swing Low in time for kick off. Make sure you join in with the conversation on our Social Media channels using #SuperdryRugby

If Sport and Rugby aren’t your thing, then maybe a weekend of great music is more up your street. This weekend is the incredible Wilderness Festival held in the stunning Cornbury Park, Oxfordshire. To help you lovely people out, we’ve pulled together the ultimate style guide to set you up in Superdry Style for a weekend of raving. Check out our Wilderness Style Guide here!

If you haven’t got tickets for Wilderness Festival, no worries! We’ve teamed up with the awesome South West Four Festival to offer one lucky Superdry fan the chance to win two tickets for the bank holiday festivities! South West Four kicks off 29-30th August at the awesome location of Clapham Common. Fancy getting your hands on tickets to Sunday’s line up? Simply get involved on Twitter and share the act you would most like to see at South West Four using the hashtag #SuperFan and tagging Superdry’s Twitter account, @superdry. The winner will be chosen on the 12th August, so get your entries in now!

Haven’t entered our long standing #MySuperdry competition yet? Then you need to get your entries in now! August is the last month #MySuperdry will be running, get snapping in your Superdry style and send them in on Instagram, Twitter or Facebook using #MySuperdry. The winner will be awarded £500 to spend in-store or online.

A huge congratulations to our winner for July – @ArtistaM – who submitted this dreamy picture on Instagram, making us all very jealous here at HQ. Thank you for sending your image in, we hope you enjoyed your £500!

Want to see all the entries we had in for July? Check out our Pinterest page

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Now Latitude has been and gone, we can’t wait for next big festival which is Tomorrowland!

Based fittingly in the town called Boom, just outside Antwerp, Belgium, the festival that kicks off this weekend is set to impress. And if you were lucky enough to get tickets (they went damn fast!) then we bet your dying to see the incredible line-up.

As always electric music is a must with the likes of Aviici, David Guetta, Alesso and Steve Aoki taking to the main stage. And a new year brings a new theme, this year it’s the Secret Kingdom of Melodia, we’ve been teased for weeks now with videos appearing and can’t wait to see it realised.

Not sure which stage to go to? Well there are 16 of them, if you love a throwback, there’s the ‘I love the 90’s’ stage on Friday or perhaps you want to take it easy, have a beer and while you throw some shapes then it’s over to the ‘Desperados Club’. All we know is that on Saturday you’re not going to want to miss the action on the main stage with Martin Garrix, Armin van Buuren, Dimitri Vegas & Like Mike and Axwell ˄ Ingrosso hitting it hard!

So now the important bit, what should you wear?

Brights are a must; it’s an electronic festival after all. It’s bound to be hot so denim shorts, playsuits and loose tank tops are essentials for women, while guys it’s all about classic Superdry graphic tees & dark denim shorts for an effortless festival look.

Discover our full mens and womens festival style edits now on the website.

We’d love to see your #FestivalStyle, share your snaps from Tomorrowland with us on Twitter @Superdry or on Instagram @SuperdryGlobal and we’ll reshare our favourite snaps.

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As festival season continues we hooked up with some incredible bloggers to give us the low-down on all the happenings at one of London’s hottest summer festivals, Lovebox. Read what the group Fashion Sept got up to!

“Londoners have tons of things they love during summer but one thing they do adore is a good party!

Staged at Victoria Park in East London, Lovebox is the one festival where you get cool crowds, good times and popular music as a bonus. With a skating rink, mac & cheese, fairground rides and dressing up, it’s a great place for people watching and for a group of bloggers to have fun and catch some rays.

Collaborating with Superdry to enjoy some festival fun, Fashion Sept is made up of 7 established bloggers coming together to create cool projects and work with amazing brands.

Showcasing key SS15 pieces for Lovebox, each of the girls wore a Superdry outfit that best presented themselves. You would think finding something to suit all 7 of us would be hard but Superdry caters for lots of tastes and we found the clothing really adaptable to style and make our own.

Lovebox was really great this year. We all had an awesome time and it was a fab opportunity to try out some current trends and show off Superdry’s great cuts and colours for SS15.

Thanks Superdry! We had an awesome time!”

The Fashion Sept girls:

Amy from www.vintage-reflection.com

Leigh from www.foxandfeatherblog.com

Annie from www.epiphanniea.co.uk

Laura from www.thatssoyestreday.blogspot.co.uk

Beth from www.bethnorton.co.uk

Clare from www.rainbowsandfairydust.blogspot.co.uk

Lois from www.bunnipunch.co.uk

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Another busy week is done and dusted at Superdry HQ, and we’ve got that Friday feeling!

This weekend is set to be a mammoth festival bender with Latitude in Suffolk and Lovebox in London attracting the masses. As huge acts set to storm the stage, good company and a rucksack of essentials is all you need for a belter of a weekend. *Check out our Latitude Pinterest board below for your #FestivalStyle essentials!

To get the lowdown on all the upcoming festivals this year, make sure you check out our #FestivalStyle survival guides. Our handy hints and tips will ensure nothing puts a dampener on your Festival plans – we can’t control the weather of course!

Follow Superdry.’s board #FestivalStyle – Latitude on Pinterest.

Aside from getting prepped for some serious weekend raving, we’ve also been busy shooting the latest looks for our AW15 campaign. The Superdry studio has been bustling with make-up artists, models, stylists and photographers – but you’ll have to #WatchThisSpace for more info on the collection. We’ve also been busy shooting some time-lapse videos for our #SuperdryEquipped campaign

Do you think you have what it takes to work at Superdry? Then make sure you follow our new Careers Twitter for all our latest vacancies and career updates. If you’re on LinkedIn, give Superdry a Follow. Our LinkedIn page is updated daily with all the latest news from the business and all the latest goss from HQ. We’re a big family here at Superdry, if you want to be a part of it, then we want to hear from you.

If you’re heading to London this weekend, make sure to stop by our Flagship Store on Regent Street. We’re celebrating Summer Streets on Sunday and inviting you to join us for our very own street party. Live DJs and Beatboxers, including Killa Kela and Ami Carmine, will be busting the beats – so make sure you pop by! Or, keep up with event over our Twitter Channel @Superdry

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Last week we jumped into July with a mega mix of tracks that will set the mood for summer.

The playlist is kicked off with ‘Girl’ from the incredible The Internet who have just released their third album that is filled with guest appearances from names such as Vic Mensa and Janelle Monae. The single is produced by the slick KAYTRANADA (one of our favourite producers at the moment) bringing a unique approach to the track.

Next up are Kiso and Aerotique’s ‘Every Day’ featuring a killer sample from Erykah Badu’s ‘On & On’ it is delicate summer vibe that has you searching for a chilled beach holiday.

Further down we move onto Snakehips, which you may recognise from the huge YouTube channel Majestic Casual. The track features the immense Flight Facilities with guest vocals from none other than Owl Eyes. This massive track is literally Britain meets Australia; Snakehips have been one of our music ‘go-to’s’ for a long time and this year they’re playing at a load of festivals so you’re bound to be able to see them in action. While Aussie based Flight Facilities have been on our radar for a long time and our opening our Bondi store later this summer.

Skipping ahead to track 8 we’ve got Wolf Alice picking up the tempo gently with ‘Freazy’ the group have been going from strength to strength over the past two years, listening to this track you can see why. This year they released their debut album and with tour dates around the world there’s plenty of time to catch them.

The latest drop from Flume is a build on his epic ‘Collarobones’ named ‘Turning’. It is this attention to detail, skill and need to dig deeper into a track to make it stronger that we love, it echoes our values and one of the many reasons we can’t stop listening to the Australian based producer.

Moving on to our unsung hero at the moment we’ve got ‘Speak’ remix from 2 Bad Mice. We first spotted them at Glastonbury this year capturing our attention with the easy remix’s and delivering classic Jungle vibes leaving you wanting more. This remix keeps that reggae and dub sound alive with the notorious ‘amen break’ and a booming baseline, it’s a great festival sound! Like what you hear? They’ll be playing at Bestival in September for the Hypercolour Records take over.

Blast away those Monday blues with this summer filled playlist.

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After a challenging sixteen hours overnight travelling across Europe from London to Hilvarenbeek, you could say our bodies and our spirits were a little weary. However, after collecting our passes and trudging through the gates we were welcomed by a path weaving it’s way through the most beautiful woodland dotted with fairy lights that led to our idyllic campsite. It was at the initial point, I knew we had stumbled upon a festival that would not be forgetting anytime soon.

Best Kept Secret Festival really is what it says; the festival community’s best kept secret. At only 3 years old BKS is situated in the middle of a secluded, heavily forested safari park with huge lake based in the centre lined with sandy beaches; it could just be the perfect venue for any music festival. With thousands upon thousands of music festivals every year, it’s easy to miss some of the smaller, newer kids on the block like BKS. I only chanced across it after seeing this year’s line- up which for a young festival is pretty darn impressive. Whilst The Libertines, Noel Gallagher’s High Flying Birds and alt-J ruled the headline slots, acts such as Ride, The Jesus & Mary Chain, Future Islands & A$AP Rocky took the stage in the earlier evening.

Best Kept Secret is host to five different stages including the main stage which is set along one of it’s beaches, so you can have a little dance on the sand. Also, you’re free to take a dip in the water if the weather let’s you! Thankfully for us, the weather was pretty great staying sunny most of the times with an occasional shower. Luckily, I decided to take along my khaki parka from Superdry, which is a classic festival staple and saved me from the surprise downpours.

If you’re after a small festival with a huge spirit and beautiful setting then Best Kept Secret could be for you. I’m already planning my return for next year’s festival!

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On Monday, we headed down to the incredible Rush Skate Park to watch the amazing Rebel School Jam Finals.

Rush Skate Park is a unique venue, the biggest indoor skate area in the cotswolds, the awesome atmosphere is matched by the equally jaw dropping design and style. Not only is the skate area enormous it’s also massively diverse. Loaded with grind pipes, bowl ramps, half pipes and even a foam pit to practise those difficult to perfect tricks.

Ross Domanski from Marling School

Best Trick - Ross Domanski from Marling School

There couldn’t be a better venue for an event like Rebel School Jam. Schools from around Gloucestershire (the home of Superdry HQ) have been competing for months with the winner of each heat making it through to the finals. Skateboarders, Inline Skaters, Scooter Freestylists, and BMX Riders from all over the county congregated at the amazing venue to showcase their skills. There were 6 awards for the evening, one for each category, as well as one for Best Tick and a final award for Best Photo.

The talent shown through out the evening was nothing other than incredible; from skateboarding dogs to Alfie Mann the 5 year old scooter freestylist who was showing up some of the older professionals.

Congratulations to all contestants and winners for the evening. The results of the finals were:

Inline Skaters:

1st Place: Cameron Burr from Thomas Keble School

2nd Place: Zac Ellis from Marling School

Skateboarders:

1st Place – Harry Boner from Deer Park School

2nd Place – Sam Lucas from Marling School

Scooter Freestylists:

1st Place:- Spencer Comley from Thomas Keble School

2nd Place: – Josh Humphries from Chipping Camden School

3rd Place: – Alex Trim from Maidenhill School

BMX Riders:

1st Place: Ross Domanski from Marling School

2nd Place – Joe Warner from Thomas Keble School

3rd Place – Harry Brown from Deer Park School

Best Trick:

1st Place: Ross Domanski from Marling School

Best Photo – TBC

Photo’s from the evening:

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Our new collection is hitting stores and online, layering is key at this time of year and it’s made easier with new injections in our womens tops and mens jackets.

Looking to capture boho chic style? Check out our collection of summer tops, including our sequin luxe blouse, team with a pair of jeans to complete the look.

Taking its cue from our winter moody bomber our lightweight moody slim racer, a wax style jacket with double colour and front pockets is a summer refresh. worn over a shirt or tee, it’s ideal for spring layering.

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Spring is on its way, this week we’re introducing dip dye hoods, lightweight jackets and for the first time mens jogg-jeans.

It may be spring, but that doesn’t mean you won’t need a jacket, introducing our service trench coat for men, the lightweight coat has neon trim and is ideal for layering.

Our orange label hoods are updated with an ombre effect in fun colours, orange, green and blue with pink arriving soon.

Finally two of our signature styles denim and joggers meet, introducing the Wilson jersey jean our first ever jogg-jean. The soft jogger inner is disguised by denim effect outer making laid-back sofa Sundays seriously stylish.

Find out each week what’s new in here on the blog.

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