Now Latitude has been and gone, we can’t wait for next big festival which is Tomorrowland!

Based fittingly in the town called Boom, just outside Antwerp, Belgium, the festival that kicks off this weekend is set to impress. And if you were lucky enough to get tickets (they went damn fast!) then we bet your dying to see the incredible line-up.

As always electric music is a must with the likes of Aviici, David Guetta, Alesso and Steve Aoki taking to the main stage. And a new year brings a new theme, this year it’s the Secret Kingdom of Melodia, we’ve been teased for weeks now with videos appearing and can’t wait to see it realised.

Not sure which stage to go to? Well there are 16 of them, if you love a throwback, there’s the ‘I love the 90’s’ stage on Friday or perhaps you want to take it easy, have a beer and while you throw some shapes then it’s over to the ‘Desperados Club’. All we know is that on Saturday you’re not going to want to miss the action on the main stage with Martin Garrix, Armin van Buuren, Dimitri Vegas & Like Mike and Axwell ˄ Ingrosso hitting it hard!

So now the important bit, what should you wear?

Brights are a must; it’s an electronic festival after all. It’s bound to be hot so denim shorts, playsuits and loose tank tops are essentials for women, while guys it’s all about classic Superdry graphic tees & dark denim shorts for an effortless festival look.

Discover our full mens and womens festival style edits now on the website.

We’d love to see your #FestivalStyle, share your snaps from Tomorrowland with us on Twitter @Superdry or on Instagram @SuperdryGlobal and we’ll reshare our favourite snaps.

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As festival season continues we hooked up with some incredible bloggers to give us the low-down on all the happenings at one of London’s hottest summer festivals, Lovebox. Read what the group Fashion Sept got up to!

“Londoners have tons of things they love during summer but one thing they do adore is a good party!

Staged at Victoria Park in East London, Lovebox is the one festival where you get cool crowds, good times and popular music as a bonus. With a skating rink, mac & cheese, fairground rides and dressing up, it’s a great place for people watching and for a group of bloggers to have fun and catch some rays.

Collaborating with Superdry to enjoy some festival fun, Fashion Sept is made up of 7 established bloggers coming together to create cool projects and work with amazing brands.

Showcasing key SS15 pieces for Lovebox, each of the girls wore a Superdry outfit that best presented themselves. You would think finding something to suit all 7 of us would be hard but Superdry caters for lots of tastes and we found the clothing really adaptable to style and make our own.

Lovebox was really great this year. We all had an awesome time and it was a fab opportunity to try out some current trends and show off Superdry’s great cuts and colours for SS15.

Thanks Superdry! We had an awesome time!”

The Fashion Sept girls:

Amy from www.vintage-reflection.com

Leigh from www.foxandfeatherblog.com

Annie from www.epiphanniea.co.uk

Laura from www.thatssoyestreday.blogspot.co.uk

Beth from www.bethnorton.co.uk

Clare from www.rainbowsandfairydust.blogspot.co.uk

Lois from www.bunnipunch.co.uk

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Another busy week is done and dusted at Superdry HQ, and we’ve got that Friday feeling!

This weekend is set to be a mammoth festival bender with Latitude in Suffolk and Lovebox in London attracting the masses. As huge acts set to storm the stage, good company and a rucksack of essentials is all you need for a belter of a weekend. *Check out our Latitude Pinterest board below for your #FestivalStyle essentials!

To get the lowdown on all the upcoming festivals this year, make sure you check out our #FestivalStyle survival guides. Our handy hints and tips will ensure nothing puts a dampener on your Festival plans – we can’t control the weather of course!

Follow Superdry.’s board #FestivalStyle – Latitude on Pinterest.

Aside from getting prepped for some serious weekend raving, we’ve also been busy shooting the latest looks for our AW15 campaign. The Superdry studio has been bustling with make-up artists, models, stylists and photographers – but you’ll have to #WatchThisSpace for more info on the collection. We’ve also been busy shooting some time-lapse videos for our #SuperdryEquipped campaign

Do you think you have what it takes to work at Superdry? Then make sure you follow our new Careers Twitter for all our latest vacancies and career updates. If you’re on LinkedIn, give Superdry a Follow. Our LinkedIn page is updated daily with all the latest news from the business and all the latest goss from HQ. We’re a big family here at Superdry, if you want to be a part of it, then we want to hear from you.

If you’re heading to London this weekend, make sure to stop by our Flagship Store on Regent Street. We’re celebrating Summer Streets on Sunday and inviting you to join us for our very own street party. Live DJs and Beatboxers, including Killa Kela and Ami Carmine, will be busting the beats – so make sure you pop by! Or, keep up with event over our Twitter Channel @Superdry

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Last week we jumped into July with a mega mix of tracks that will set the mood for summer.

The playlist is kicked off with ‘Girl’ from the incredible The Internet who have just released their third album that is filled with guest appearances from names such as Vic Mensa and Janelle Monae. The single is produced by the slick KAYTRANADA (one of our favourite producers at the moment) bringing a unique approach to the track.

Next up are Kiso and Aerotique’s ‘Every Day’ featuring a killer sample from Erykah Badu’s ‘On & On’ it is delicate summer vibe that has you searching for a chilled beach holiday.

Further down we move onto Snakehips, which you may recognise from the huge YouTube channel Majestic Casual. The track features the immense Flight Facilities with guest vocals from none other than Owl Eyes. This massive track is literally Britain meets Australia; Snakehips have been one of our music ‘go-to’s’ for a long time and this year they’re playing at a load of festivals so you’re bound to be able to see them in action. While Aussie based Flight Facilities have been on our radar for a long time and our opening our Bondi store later this summer.

Skipping ahead to track 8 we’ve got Wolf Alice picking up the tempo gently with ‘Freazy’ the group have been going from strength to strength over the past two years, listening to this track you can see why. This year they released their debut album and with tour dates around the world there’s plenty of time to catch them.

The latest drop from Flume is a build on his epic ‘Collarobones’ named ‘Turning’. It is this attention to detail, skill and need to dig deeper into a track to make it stronger that we love, it echoes our values and one of the many reasons we can’t stop listening to the Australian based producer.

Moving on to our unsung hero at the moment we’ve got ‘Speak’ remix from 2 Bad Mice. We first spotted them at Glastonbury this year capturing our attention with the easy remix’s and delivering classic Jungle vibes leaving you wanting more. This remix keeps that reggae and dub sound alive with the notorious ‘amen break’ and a booming baseline, it’s a great festival sound! Like what you hear? They’ll be playing at Bestival in September for the Hypercolour Records take over.

Blast away those Monday blues with this summer filled playlist.

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After a challenging sixteen hours overnight travelling across Europe from London to Hilvarenbeek, you could say our bodies and our spirits were a little weary. However, after collecting our passes and trudging through the gates we were welcomed by a path weaving it’s way through the most beautiful woodland dotted with fairy lights that led to our idyllic campsite. It was at the initial point, I knew we had stumbled upon a festival that would not be forgetting anytime soon.

Best Kept Secret Festival really is what it says; the festival community’s best kept secret. At only 3 years old BKS is situated in the middle of a secluded, heavily forested safari park with huge lake based in the centre lined with sandy beaches; it could just be the perfect venue for any music festival. With thousands upon thousands of music festivals every year, it’s easy to miss some of the smaller, newer kids on the block like BKS. I only chanced across it after seeing this year’s line- up which for a young festival is pretty darn impressive. Whilst The Libertines, Noel Gallagher’s High Flying Birds and alt-J ruled the headline slots, acts such as Ride, The Jesus & Mary Chain, Future Islands & A$AP Rocky took the stage in the earlier evening.

Best Kept Secret is host to five different stages including the main stage which is set along one of it’s beaches, so you can have a little dance on the sand. Also, you’re free to take a dip in the water if the weather let’s you! Thankfully for us, the weather was pretty great staying sunny most of the times with an occasional shower. Luckily, I decided to take along my khaki parka from Superdry, which is a classic festival staple and saved me from the surprise downpours.

If you’re after a small festival with a huge spirit and beautiful setting then Best Kept Secret could be for you. I’m already planning my return for next year’s festival!

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On Monday, we headed down to the incredible Rush Skate Park to watch the amazing Rebel School Jam Finals.

Rush Skate Park is a unique venue, the biggest indoor skate area in the cotswolds, the awesome atmosphere is matched by the equally jaw dropping design and style. Not only is the skate area enormous it’s also massively diverse. Loaded with grind pipes, bowl ramps, half pipes and even a foam pit to practise those difficult to perfect tricks.

Ross Domanski from Marling School

Best Trick - Ross Domanski from Marling School

There couldn’t be a better venue for an event like Rebel School Jam. Schools from around Gloucestershire (the home of Superdry HQ) have been competing for months with the winner of each heat making it through to the finals. Skateboarders, Inline Skaters, Scooter Freestylists, and BMX Riders from all over the county congregated at the amazing venue to showcase their skills. There were 6 awards for the evening, one for each category, as well as one for Best Tick and a final award for Best Photo.

The talent shown through out the evening was nothing other than incredible; from skateboarding dogs to Alfie Mann the 5 year old scooter freestylist who was showing up some of the older professionals.

Congratulations to all contestants and winners for the evening. The results of the finals were:

Inline Skaters:

1st Place: Cameron Burr from Thomas Keble School

2nd Place: Zac Ellis from Marling School

Skateboarders:

1st Place – Harry Boner from Deer Park School

2nd Place – Sam Lucas from Marling School

Scooter Freestylists:

1st Place:- Spencer Comley from Thomas Keble School

2nd Place: – Josh Humphries from Chipping Camden School

3rd Place: – Alex Trim from Maidenhill School

BMX Riders:

1st Place: Ross Domanski from Marling School

2nd Place – Joe Warner from Thomas Keble School

3rd Place – Harry Brown from Deer Park School

Best Trick:

1st Place: Ross Domanski from Marling School

Best Photo – TBC

Photo’s from the evening:

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Our new collection is hitting stores and online, layering is key at this time of year and it’s made easier with new injections in our womens tops and mens jackets.

Looking to capture boho chic style? Check out our collection of summer tops, including our sequin luxe blouse, team with a pair of jeans to complete the look.

Taking its cue from our winter moody bomber our lightweight moody slim racer, a wax style jacket with double colour and front pockets is a summer refresh. worn over a shirt or tee, it’s ideal for spring layering.

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Spring is on its way, this week we’re introducing dip dye hoods, lightweight jackets and for the first time mens jogg-jeans.

It may be spring, but that doesn’t mean you won’t need a jacket, introducing our service trench coat for men, the lightweight coat has neon trim and is ideal for layering.

Our orange label hoods are updated with an ombre effect in fun colours, orange, green and blue with pink arriving soon.

Finally two of our signature styles denim and joggers meet, introducing the Wilson jersey jean our first ever jogg-jean. The soft jogger inner is disguised by denim effect outer making laid-back sofa Sundays seriously stylish.

Find out each week what’s new in here on the blog.

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Are you looking for the ultimate Valentine’s day gift this year? Check out our collection gifts for him and for her.

Our womens gifts span from beauty sets and sequin infused tees

To fun watches with swarovski crystals adorned faces as well as socks and fresh fragrances

While our mens collection includes our iconic hoodies, new urban watches and shirts

Plus wallets, belts and socks for a classic valentine’s day gift

Check out our gift guides for more inspiration

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2015 is a year of rugby, and on January 8th we revealed our latest collection #SuperdryRugby, designed with the player in mind. To make sure it was up to scratch off the pitch we asked winger Jonny May (Gloucester Rugby and England Rugby) plus fly half James Hook (Gloucester Rugby) to don some of the new shirts.

With a calendar filled with Rugby dates we realised it’s not just the players that need a kit fit for purpose, every supporter needs something that will stand up to the test. Inspired by old school rugby strips the collection is a looser fit, with vintage badge patches and statement collars.

The collection will be launched at the beginning of February, just in time for round 2 of the Six Nations consisting of three styles; herculean, training ground and valiant, to be the first to know when it’s available click here to register your interest.

More details on each style to come…

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