The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.

The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.

Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.

Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.

On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.

Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.

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This weeks selection of Superdry Celebrity press takes a look at Star magazine featuring the lovely Mollie King from Girl band the Saturdays, out and about in our Superdry Angelina Jacket. April’s Heat Magazine featured Bradley Cooper who has been spotted on various occasions wearing our Superdry Jackets, whilst Teen Now interviewed boy band One Direction, with member Liam Payne wearing  a Superdry Lumberjack Twill shirt.

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What a week it has been! Us Superdry folk took a trip to London’s Saatchi gallery during London Fashion Press week to show off a selection of our ss11 collection. Superdry’s newest leather collections were draped and displayed on our very own vintage truck which took place in the centre of our gallery along with some beautifully constructed stands. Superdry had a great flow of visitors who enjoyed a sneak peak at the new seasons designs and being pampered at our exclusive nail bar – in a vintage waltzer cart! We’d like to thank everyone who came, we had a great time!

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