Last week, the much anticipated Superdry + Timothy Everest Sebiro collection launched in Hong Kong.

The event, attended by the most established fashion writers, journalists and bloggers previewed the Country Rebel, San Franciscan, Super Spy and Bank Robber suits as well as the much loved Town Coat.

Superdry’s very own James Holder and contemporary British tailor Timothy Everest joined the event alongside Superdry’s head of international retail operations, Brian Nebozuk, hosted at the Superdry flagship store in Hong Kong’s Tsim Sha Tsui.

It wasn’t just the public that loved the collection, celebrities including William So, Louis Koo and Edmond Leung turned up to the event wearing pieces from the Sebiro collection.

Want to know more about the Women’s Sebiro collection hitting Hong Kong? Stay tuned!

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After last week things seem to have quietened down here at Superdry HQ. However we’ve seen a fair few famous faces (all the F’s!) spotted in Superdry this week!

X Factor mentor and judge, Nicole Scherzinger was spotted twice in and around the capital wearing Superdry. We think she looked fab in her joggers, lumberjack hood and lace rib vest and the Fisherman’s beanie leaving our Regent Street store.

With the X Factor in mind, Union J were looking dapper in their suits on Saturday nights show and JJ rocked the Superdry + Timothy Everest Super Spy.

Tulisa paired her Stacker Classic Hood with a pair of denims whilst out and about – we’ve been going X Factor crazy!

TOWIE star and fashion fanatic, Lydia Bright took a liking to the  Tassel Cardigan. It seems a few people are loving this, as radio presenters Fearne Cotton and Gemma Cairney were also spotted in it too.

Anna Friel was spotted outside stage door of her latest west end show Uncle Vanya in our Apres Crew and Torsby Crew!

Boy band Lawson have a been seen in our Anika fairisle crew and the tarpit leather jacket.

Thinking about it, it hasn’t been a quiet week at all!

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