Did you see this month’s issue of cosmopolitan? This month the edit pages are a celebration of colour featuring our Superdry Folk Tank in their “gorgeous green” edit. The lightweight top is a new addition this summer channelling boho style it’s ideal for a beach break or simply wear with a pair of cut off denim shorts for a classic summer look.

Discover all our womens tops here. Cosmopolitan is available to buy at good news agents now.

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This week our womens crews are given a Hawaiian make-over with our Hawaii island crew.  The lightweight jersey jumper is a vision of detail from the hand-drawn dancer, island and palm trees it even has a summer graphic.

While for men we have a full collection of microprint tees. A move on from the shirts that were released for autumn winter our veto tee is covered in micro sd or jpn detailing with contrast pocket – making sure you stand out.

Each week we’ll be letting you know what’s new in here.

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The latest Superdry magazine is out and it’s filled with everything that’s new for our summer collection. SS15 is set to be a chilled out but fun-filled affair with key boho chic looks for the girls and off duty cool for the guys.

Our All Over Print collection gives a new lease of life to our classic styles, while our boho chic range will have you longing for the beach and long, summer days. We’re going big on shorts this year, with classic denim cut-offs and a huge chino range.

Whether you’re hitting up festivals or travelling this summer, there’s a Superdry piece to fit the occasion. With our iconic branding running throughout the collection, the key pieces remain quintessentially us while exploring fresh new prints and styles.

If All Over Print isn’t for you, you’ll love the simple, retro vibe of our heritage sport’s range. Be it vintage style rugby shirts or retro athletic vests, there’s a distinct ‘sporting greats’ feel to it.

Festival brights, dip dye and denim washes provide the perfect mix of fun, summer style for the girls. Embellished denim cut-offs and embroidered folk tops, straight out of Coachella, are your go-to summer uniform for beach days and shopping in the city alike.

Shop the new collection here

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This week we’re still celebrating our all over print, the hand-drawn tees, bags and shorts embody all that is summer, well to us at least.

The newest addition is the northshore tee with a hibiscus print and subtle branding just a simple stitched chest logo.

While for women cami’s that make spring layering and summer heat bearable are now dropping into store. Our ditsy cami is one of the first to arrive, with rope tie at the waist to give you effortless curves plus delicate crochet detailing completing a feminine look.

Each week we’ll be letting you know what’s new in.

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Whether you’re partying hard or kicking back in the sunshine, the pool is the number one destination for summer & we’ve got your back when it comes to looking cool by the pool.

Our mens’ shorts ensure guys pull off poolside style all the way from the high dive to the bar. For a Hawaiian vibe check out the honululu, go for a classic nautical look with the beach hut or rock the colour block trend with the sun block swim short. Throw on a vest or a logo tee & that’s your summer look right there.

The pool party is where the humble flip flop really comes into its own so shop now for our latest collections for men & women. Girls styles in neon pops, dip dyesmetallics add colourful chic; guys choose from classic colour contrasts or smart leather styles. & remember, they don’t take up much room in your case so you can pack more than one pair!

Girls’ bikinis come in bandeaus, halters & classic triangles. Will you go striped, neon or classic this summer? Or check out the subtle storm cloud bikini – summer clouds never looked so good. Our Inka beach shawl is a great boho-inspired cover up or add a surf-edged tinge with the thigh-skimming beach hotpants.

When we say ‘don’t forget your waterproofs’ we talking about our water-resistant Scuba watch in men’s & women’s styles. Great for adding a pop of colour or timing laps in the pool…

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From delicate pastels to summer brights, our Spring Summer ‘14 collection is filled with wardrobe staples for the season ahead.

Womenswear boasts a collection that promises the ultimate wardrobe for city chic. If summery beachwear and festival fun are more your thing, we have you covered with both new and updated styles of Superdry classics. If you’re looking for something special, look no further than the Hepburn Havana Dress and the Breton Star Crew, perfect to pull of the ultimate stylish look come day or night.

Menswear gets a refresh for SS14 with an emphasis on tailoring, premium fabrics and dramatic detailing. Our top picks include the slim-cut Benjamin Bomber in butter soft leather and our Washbasket Bermuda Shorts in an array of summer brights – perfect for a day by the pool!

Alongside these key pieces, we’ve also updated our denim collection for both men and women. A larger selection than ever of prints for you girls and the introduction of Copper Label for men. If you’re a serious jean junkie, we’ve got you covered!

Take a look online or in store and let us know what you think of our new collection over on Facebook and Twitter

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As the festival season approaches, we’re getting ready to pack our bags for the crazy weekends that lie ahead.

On the top of our list this year is the Superdry cargo shorts. With 6 pockets – 4 that button up, button fly, waistband logo patch and distressed detailing, they are perfect to put away your phone, cash and cards while you’re rocking out at the main stage. Perfect to wear with a pair of muddy wellies!

Available to buy in-store and online

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Today marks the official launch of Miss Vogue – a UK version of Teen Vogue.

Featured in the very first issue are four of our key spring/summer ’13 pieces: the Hepburn Broderie Dress, the Beach dress, the Stitch Playsuit and the Dipdye dress.

All available online and in selected stores now.

Here’s what Miss Vogue have to say:

“When it comes to achieving insoucant warm-weather flair, Superdry has got it covered for Spring/Summer 2013.

Now in it’s 10th year the high street stalwart has been stadily building a reputation for its style savvy womenswear line, its fusion for a preppy saville row inspired sensibility and retro american aesthetic making it the go-to brand for easy off-duty dressing.

From 60s shifts with scalloped broderie anglaise hemlines to touch-me-soft neon knitwear each new-season piece will ensure you exude fun, femininity and that oh-so elivive of attributes: uncomplicated cool.

Timeless design, long-lasting quality and an attractive price point – what’s not to love? Roll on Summer we say.”

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Whether it’s adorned with a tie for work or untucked & unbuttoned over a tee for play, everyone is rocking the checked shirt right now. And as the high street proves, you don’t have to be the frontman of an indie-rock band to pull off this look!

Available exclusively online and in our international flagship store on London’s Regent Street, we think our men’s Superdry long-sleeved New York button-down shirt, made from soft-touch cotton material with embroidered logo, is both a wardrobe staple and a sure-fire winner for SS12!

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We may only be halfway through January but 2012 is definitely looking bright for Superdry!
Our brand-new, women’s slim fit powdered denims have been tipped as a spring/summer essential by the glossies and we couldn’t resist giving you a sneaky peek at what’s to come!

We’ve taken the traditional slim-fit denim and gone to town with a vibrant wash, panelled leg and an embroidered back pocket logo that make them an instant future classic you’ll fall in love with.
So much so that the Duchess of Cambridge’s younger sister, Pippa Middleton, was spotted out and about wearing the eye-catching Poppy coloured denims, teamed with a classic black blazer and a checked shirt. Love it!


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