Whether you’re partying hard or kicking back in the sunshine, the pool is the number one destination for summer & we’ve got your back when it comes to looking cool by the pool.

Our mens’ shorts ensure guys pull off poolside style all the way from the high dive to the bar. For a Hawaiian vibe check out the honululu, go for a classic nautical look with the beach hut or rock the colour block trend with the sun block swim short. Throw on a vest or a logo tee & that’s your summer look right there.

The pool party is where the humble flip flop really comes into its own so shop now for our latest collections for men & women. Girls styles in neon pops, dip dyesmetallics add colourful chic; guys choose from classic colour contrasts or smart leather styles. & remember, they don’t take up much room in your case so you can pack more than one pair!

Girls’ bikinis come in bandeaus, halters & classic triangles. Will you go striped, neon or classic this summer? Or check out the subtle storm cloud bikini – summer clouds never looked so good. Our Inka beach shawl is a great boho-inspired cover up or add a surf-edged tinge with the thigh-skimming beach hotpants.

When we say ‘don’t forget your waterproofs’ we talking about our water-resistant Scuba watch in men’s & women’s styles. Great for adding a pop of colour or timing laps in the pool…

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From delicate pastels to summer brights, our Spring Summer ‘14 collection is filled with wardrobe staples for the season ahead.

Womenswear boasts a collection that promises the ultimate wardrobe for city chic. If summery beachwear and festival fun are more your thing, we have you covered with both new and updated styles of Superdry classics. If you’re looking for something special, look no further than the Hepburn Havana Dress and the Breton Star Crew, perfect to pull of the ultimate stylish look come day or night.

Menswear gets a refresh for SS14 with an emphasis on tailoring, premium fabrics and dramatic detailing. Our top picks include the slim-cut Benjamin Bomber in butter soft leather and our Washbasket Bermuda Shorts in an array of summer brights – perfect for a day by the pool!

Alongside these key pieces, we’ve also updated our denim collection for both men and women. A larger selection than ever of prints for you girls and the introduction of Copper Label for men. If you’re a serious jean junkie, we’ve got you covered!

Take a look online or in store and let us know what you think of our new collection over on Facebook and Twitter

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As the festival season approaches, we’re getting ready to pack our bags for the crazy weekends that lie ahead.

On the top of our list this year is the Superdry cargo shorts. With 6 pockets – 4 that button up, button fly, waistband logo patch and distressed detailing, they are perfect to put away your phone, cash and cards while you’re rocking out at the main stage. Perfect to wear with a pair of muddy wellies!

Available to buy in-store and online

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Today marks the official launch of Miss Vogue – a UK version of Teen Vogue.

Featured in the very first issue are four of our key spring/summer ’13 pieces: the Hepburn Broderie Dress, the Beach dress, the Stitch Playsuit and the Dipdye dress.

All available online and in selected stores now.

Here’s what Miss Vogue have to say:

“When it comes to achieving insoucant warm-weather flair, Superdry has got it covered for Spring/Summer 2013.

Now in it’s 10th year the high street stalwart has been stadily building a reputation for its style savvy womenswear line, its fusion for a preppy saville row inspired sensibility and retro american aesthetic making it the go-to brand for easy off-duty dressing.

From 60s shifts with scalloped broderie anglaise hemlines to touch-me-soft neon knitwear each new-season piece will ensure you exude fun, femininity and that oh-so elivive of attributes: uncomplicated cool.

Timeless design, long-lasting quality and an attractive price point – what’s not to love? Roll on Summer we say.”

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Whether it’s adorned with a tie for work or untucked & unbuttoned over a tee for play, everyone is rocking the checked shirt right now. And as the high street proves, you don’t have to be the frontman of an indie-rock band to pull off this look!

Available exclusively online and in our international flagship store on London’s Regent Street, we think our men’s Superdry long-sleeved New York button-down shirt, made from soft-touch cotton material with embroidered logo, is both a wardrobe staple and a sure-fire winner for SS12!

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We may only be halfway through January but 2012 is definitely looking bright for Superdry!
Our brand-new, women’s slim fit powdered denims have been tipped as a spring/summer essential by the glossies and we couldn’t resist giving you a sneaky peek at what’s to come!

We’ve taken the traditional slim-fit denim and gone to town with a vibrant wash, panelled leg and an embroidered back pocket logo that make them an instant future classic you’ll fall in love with.
So much so that the Duchess of Cambridge’s younger sister, Pippa Middleton, was spotted out and about wearing the eye-catching Poppy coloured denims, teamed with a classic black blazer and a checked shirt. Love it!


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With temperatures set to rise within the next few weeks, this summer looks set to be a scorcher and with this in mind the season’s look wouldn’t be complete without a pair of Superdry shorts! With shorts fit for every occasion, this years collection of mens and womens Superdry shorts offers the modern fashionista more colour and versatility than ever!

For the guys our Heavy Core Cargo shorts offer the wearer a classic heavy short with a vintage wash, featuring a multi pocket design and complete with with a D-ring fastening belt – it’s great with a t-shirt or polo top. When it comes to going to the beach or pool this summer you’re in for a treat – we offer a huge colour range of the Logo Boardshort and Superdry Swim Short.

For girls wanting a more classic look we recommend our Polka Painting Short, a vintage inspired item with a cute polka dot print, perfect with a cami top or denim shirt. Another must have this summer is our Vintage Bale Mini Short which comes in a range of washes, perfect for a casual Americana-inspired look.


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If layering with Superdry t shirts, shirts, lumberjacks and gilets is the way forward in personalising your winter style, then your summer look is best accompanied by a range of accessories for that touch of summer flair. Our Superdry accessories collection really add style to an outfit and a definite Americana feel eminates from all of our products. Here we focus on three unisex items from our accessories range that particularly ooze summer style:

Our vintage Superdry caps are a classic item with their distressed finish and the iconic Superdry logo across the front. In the classic baseball style and featuring an elasticated headband and rear embroidered graphic, the Bleacher Vintage Cap is the perfect partner for those summer days in the sun.

Another essential for the sunny days ahead are a pair of original Superdry sunglasses – ideal for driving behind the wheel or lying behind the wind break! The ‘Passenger’ – a timeless classic ‘Wayfarer’ design – is available with tortoise frames and adds that touch of class embodied by 1950s Americana. The ‘Powder’ sunglasses are available in three fantastic frame designs, all featuring our twist on the iconic ‘Aviator’.

The final key accessory for the summer season is a pair of our flip flops in the classic thong design. Always hand-in-hand with a dilemma (the ‘is it too early?’ debate), they don’t just look great but provide rather a lovely problem! Then again, can it ever be too early? Either way, it looks like having a trusty pair of Superdry GT Flip Flops (shown here in White/Royal) to hand for those surprise warm days is definitely a good idea!

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