Here at Superdry we participated at Berlin’s ‘Bread and Butter’ international showcase event (January 2010), an impressive exhibit to present our Autumn/winter 2010 collection to visitors from around the world. Bread and Butter is a trade-show in Berlin’s Tempelhoff airport where hundreds of selected brands, labels and designers get together to showcase their products. Visitors had the chance to view our new campaigns and collections seasons in advance. It was a very successful event as visitors travelled to a freezing Berlin which was hit with thick snow and temperatures dipped to minus 25 degrees! Check out the pictures from the event below.
