Yesterday marked the grand opening of our ‘Flagship Store of the North‘ right in the heart of the brand new shopping destination, Trinity Leeds.

Leaving in the dark at 5.30am, (until yesterday we didn’t know that time even existed!) we packed the photography equipment and hit the road to join the huge crowds of people waiting to enter the shopping centre at 10am, and we were almost swept off our feet in the excitement of happy shoppers!

The Superdry store, which can be found on the Lower ground floor via the Albion Street entrance, is a whopping 16,000 square feet and our biggest store outside of london. with those figures you can see how it’s been dubbed our flagship of the North!

It features our brand new SS13 collection, summer-ready accessories including hats, sunglasses and flip-flops and all the classic Superdry pieces that you all know and love.

Decked out in a similar aesthetic to Superdry International, our global flagship store on London’s famous Regent Street, you’ll find a huge TV screened video wall, sleeper-mounted railway carriages and custom built changing rooms.

Were you at the grand opening? Did you pick up an exclusive Superdry ‘Tee in a tin?”

Join in the Trinity Leeds convo over on our Facebook page!

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Exciting things were happening at our store in One New Change shopping centre last Friday – we invited two nail technicians to join us for an afternoon to treat and pamper some lucky Superdry fans!

Our nail bar was jam-packed throughout the day as we got to show off both our spectrum of nail paints and our new Superdry Beauty range.

Customers were also treated to a look at our new SS13 collection while they were being pampered!

…What a great way to spend an afternoon!

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2013 will be a beautiful year for Superdry as we’re set to officially expand our existing beauty line with an incredible range of premium cosmetics!

Unveiled to the world’s beauty and fashion press today (Thursday 30th November 2012) our all-encompassing collection is set to feature all the products you’d expect from a beauty collection; including eye shadows, blushers and bronzers, mirrors, tweezers and a nail refinery kit.

We couldn’t help but bring all our fans the news and it’s certainly something we’re excited about!

The real question is…..can you all wait until February 2013 to get your hands on it?!

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Phew! What a week we’ve had!

We hosted our SS13 press day upstairs in our Flagship store on Regent Street where we were joined by celebs like Luke Evans, Anna Friel, and Lydia Bright to name a few! Check out all the pics on Facebook and see what we got up to on Twitter

We won an award last night at the Golden Bridge Awards in London – Huge thanks to our Belgium fans – This one is for you!

We officially go home in the dark and we’re not enjoying how cold it is! We’ve been putting on our knitwear to keep cosy in the studio!

Our new range of watches are now available in-store and online!

It’s officially just over a month ’till Christmas and some of us have started buying pressies!

We’re off to write our Christmas lists, have a great week!

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