It’s London Fashion week once again and the hottest fashionistas, bloggers, photographers and style-setters are sure to be out in force! We’ve been caught up in the flurry of excitement around the most fashionable week as AW12 is promising big things from the street-style look!

Inspired by the catwalk highs, we’ve put together two exclusive women’s and men’s Superdry Spring/Summer 2012 outfits that will see you through the seasons.

We’ve perfected the art form of layered dressing by teaming our waxed fly weight vest with a country flannel shirt and easy shorts. This layered style of dressing mixes an eclectic range of prints and materials to help form your unique look.

And marching in for the men’s look is our military inspired trials jacket paired with our foundry denims and trapper boots for a look that carries an unrivalled silhouette all year long.

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Nails have leapt into the limelight again this season and SS12 catwalk trends are awash with a spectrum of colour and intricate finishes!

Superdry has channeled the trends as our latest colours offer glam-rock tones with wine and berry shades; think crushed glitter rocks and deep plummy overtones. Update your natural colour palette with shimmering metallics – a nod to the treasure trend with our amazing bronze and charcoal shades, and not forgetting hot-pop, eye-catching shades.

Superday nail varnishes are super long lasting and easy to apply with a smooth, polished finish. A wide range of colours will mean you’ll be spoilt for choice!

All colours are super wearable and available in stores and online now. Get ahead of the fashion pack and get nail-trending!

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Whether it’s adorned with a tie for work or untucked & unbuttoned over a tee for play, everyone is rocking the checked shirt right now. And as the high street proves, you don’t have to be the frontman of an indie-rock band to pull off this look!

Available exclusively online and in our international flagship store on London’s Regent Street, we think our men’s Superdry long-sleeved New York button-down shirt, made from soft-touch cotton material with embroidered logo, is both a wardrobe staple and a sure-fire winner for SS12!

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We may only be halfway through January but 2012 is definitely looking bright for Superdry!
Our brand-new, women’s slim fit powdered denims have been tipped as a spring/summer essential by the glossies and we couldn’t resist giving you a sneaky peek at what’s to come!

We’ve taken the traditional slim-fit denim and gone to town with a vibrant wash, panelled leg and an embroidered back pocket logo that make them an instant future classic you’ll fall in love with.
So much so that the Duchess of Cambridge’s younger sister, Pippa Middleton, was spotted out and about wearing the eye-catching Poppy coloured denims, teamed with a classic black blazer and a checked shirt. Love it!


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Always thinking ahead, Superdry’s Spring/Summer ’12 collection is the most diverse to date and working with top fashion photographer, Jacob Sutton, the SS12 campaign images are preparing for their release next year.

Graphic fine thread tees are re-defined with progressive blocks and art-house decorations that push the Superdry language. Tailored swim launches as a full concept which includes vintage board shorts and silk touch rive-inspired bikinis.

We’ve got a treat for our readers to be the first to see the behind-the-scenes video, showing you the workings of a Superdry shoot and the first glimpses of our SS12 collection, due for release in the spring! Produced by Pulse, they’ve captured the relaxed atmosphere of the shoot, getting us all excited for the new season ahead! Enjoy!

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Utterly amazing clothes deserve to be shown off and that’s exactly what happened with our Spring/Summer 12 collection last week at Superdry’s Press Day!

Taking place at the ultra-modern Elms Lesters Painting Rooms on Flitcroft Street, London, we had some top names coming to visit. GQ, Esquire, Men’s Health, Vogue Cosmo, Company, Elle, Harper’s Bazaar along with bloggers Prince Cassius, Bunni Punch and Hi Fashion had previews of our exciting new collections.

Colours galore will be the theme for the summer (sorry, we know we’re only heading to winter!) but colour injections on the footwear will be something to look forward to. Our own PR Coordinator, Amy Campbell, is raving about the Davison brogues: “They are my SS12 hero piece, the super-soft grey suede is beautifully contrasted with a colour-popping pink sole…love them!”

Vintage thrift, summer shorts and the Trailer Tie Shirt were the Press Day highlights for the women and the ¾ Foundry shorts, tailored jackets and updated polos stood out for the men.

Focusing on accessories to accompany our well-known loved pieces are nail varnishes, women’s perfumes and headphones which complete the collection. Roll on SS12; we are daydreaming of the summer months already!

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Superdry presented our SS12 collection at the famous international trade fair ‘Bread and Butter’ in Germany’s capital, Berlin. Taking place at the Tempelhof airport, fashion brands set-up impressive stands showcasing their best designs in creative and unique areas. Focusing on the trademark key items, Superdry introduced new and exciting lines for the up and coming seasons!

Come and see the photos from the show which truly illustrates the magnitude of the venue!

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