On Tuesday night we took part in Vogue Fashion’s Night Out at Superdry International, Regent St treating guests to a night of music and fashion in true Superdry style.

Held in the Premium Lounge, we showcased our AW14 womenswear collection, which is full of butter soft leather jackets, embellishment and sequins. We also provided a preview of our Superdry Snow collection, which hits stores in November.

Vogue Fashion's Night Out in the Premium Lounge

Guest’s filled their goodie bags with sweet treats and enjoyed Chi coconut water in a variety of flavours; including espresso, tropical and chocolate.

During the event, customers were offered complimentary varsity style personalised lettering on a selection of leather jackets purchased on the evening. Impressed by the selection of sequin-embellished dresses and glitter skirts, they couldn’t wait to get into the changing room.

MTV’s Lilah Parsons was our exclusive guest of the evening, who picked out her favourite Superdry pieces and gave her fans an exclusive chance to meet and greet the presenter. She wore the Calamity Print Shirt and the Vogue favourite; Tassel Biker Leather jacket as seen on Poppy Delevignge, which had her initials emblazoned on the back.

Lilah Parsons personalised jacket

Lilah’s top picks from our AW range included dresses and skirts from the new Disco Luxe collection, the Dovecot Bead Dress, Shimmer Star Dress and the 50’s Prom Jewel-dress. With embellishment running through the collection this season , the Orange Sewn-Treasure Tee and the Glitter Ball Cami Top also caught her eye.  These were topped off with her favourite jackets, which included the faux-fur collared Bubble Biker and the Super Fuji Coat.

Lilah Collection Talk

Guests then took to the rails, whilst live music from The Fireflies provided the perfect soundtrack for their Superdry experience. As the store was full of shoppers, the up and coming band performed songs from their atmospheric acoustic album.

Fireflies at VFNO

With VFNO a stand out success for Superdry, we can’t wait for our next event! If you were there we’d love to hear from you, so tweet, Facebook or Instagram us your pictures and experiences. here are a few images from the night for those that couldn’t make it.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Join us on Tuesday 23rd September from 5:30-8pm at Superdry International, 103-113 Regent St for Vogue Fashion’s Night Out, the ultimate shopping event of the season, in association with Vogue magazine. We’ve been working closely with the world-renowned women’s title to provide our customers with an exclusive evening of Superdry style advice and live music.

Held in the Regent Street Premium Lounge, our first personal shopping location in the uk, guests are invited to join MTV presenter and model, Lilah Parsons. She will be sharing her style secrets and taking you through her hand picked AW14 Superdry favourites, including the iconic luxe leather Tassel biker, as seen on Poppy Delevingne earlier this year.

Our Premium Lounge personal shoppers will also be on hand to talk guests through the recently launched Premium and Autumn/ Winter collections, featuring the season’s latest looks including our new sequin embellished super-soft tees and glitter hoodies, all available in store and online.

On top of all of that we offering a complimentary personalisation service on leather jackets* purchased on the night. Customisation has never been cooler and this is your chance to make a real statement for AW14, with your initials on the back of your new jacket.

Guests will also be treated to live music from The Fireflies, with refreshments from Chi coconut water and delicious pick n mix. Follow the latest news via our social channels using the official hash tag,  #FNO. We look forward to seeing you there.

*terms and conditions apply, please ask in store on the night

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Yulee Foster, winner of our ‘Win Your Height in Hoodies‘ competition recently joined us at our flagship Regent Street store to pick up her prizes.

At 5’7, 19 year old Yulee, who is a student at Kings College University won herself a whooping 22 hoodies – just in time for Christmas! To win the hoodies, Yulee took a photo of herself with our Superdry students logo and was picked as the winner

Well done Yulee and thank you to everyone that entered.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.

The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.

Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.

Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.

On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.

Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

It seems like just yesterday the Superdry brand ambassdors joined us at SDHQ.

Taking on the challenging task of organising the successful student events all over the UK, the brand ambassadors joined us at our HQ in Cheltenham for 8 weeks from their stores in Bicester and Leeds.

The Superdry brand ambassadors have been traveling up and down the county at the events and if you joined us at our flagship Regent Street store you may have even seen Nishat making some shapes to DJ Plastician in the atrium

Now the events are over and the hard work is done for another year, the guys are back in their stores, but here’s a huge THANK YOU from everyone at SDHQ for the countless cups of tea, morning meetings and great events!

..Here’s to next year!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

After a busy couple of months of student events up and down the country, last night we reached the end of the road with our Regent Street event where students were offered 20% off with a valid student ID.

Joined by DJ Shraii from Ministry Of Sound and Plastician to take on the decks, the Marketing team from Superdry HQ hot footed it down to London to proove exactly why it’s our flagship store!

Along with jam-packed goodybags, there was the chance to win your height in hoodies with our social media competition #SuperdryStudents

Thanks to everyone that came along to our student events, check our our tweets and snaps over on Instagram. Here’s to next year!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We’ve teamed up Mens Health to offer their readers and Superdry fans the chance to attend an exclusive reader event in one of 4 Superdry stores across the UK.

Men’s Health editors will be talking you through the newly launched autumn/winter 2013 collection  while offering free personal shopping assistance, style advice – and beer!

Tickets are £10 but the cost is instantly redeemable on your first purchase on the night – making them effectively free and if that’s not enough, we have goody bags to give away worth £25 and the first 50 people who buy tickets for each event will get themselves a free pair of Superdry headphones worth £45!

Join us on September 19th at our Regent Street flagship store, September 24th at our Birmingham Bullring store, September 26th at our Glasgow store in St Enoch and October 3rd at our Trinity Leeds store!

To find out more and get your  tickets, head over to the Mens Health website.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Earlier in the week, we told you about the Superdry magic mirror from our AW13 press day/ Superdry + Timothy Everest Womens Sebiro Collection launch.

Since then, we’ve had lots of questions about where it is and how you can use it. So, we wanted to tell our fans how they can get involved!

The Mirror is currently in our Regent Street flagship store on the ground floor. Using the touch screen, you can take photos of yourself and upload them instantly to your Facebook or Twitter account or e-mail them to a friend.

Not sure about that leather jacket? Upload it and get an instant reply from your friends!

Trying to convince your other half that those denims are the perfect fit? Tweet him and get his feedback there and then!

You can take a look at the people that have already uploaded theirs on twitter by searching for the hashtag #SDREGENTST. Or have a go yourself -it’s still around, but it won’t be around for long!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…

And by big we mean The Superdry + Timothy Everest womens sebiro collection!

The biggest names in fashion spent the day in the showroom of  our flagship store on London’s famous Regent Street,  checking out the collection that will be released later in the year.

Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.

Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.

Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!

Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!

Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.

Take a look at what was said over on Twitter with our event hashtag #SDAW13.

Image courtesy of Laura Palmer.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

After last week things seem to have quietened down here at Superdry HQ. However we’ve seen a fair few famous faces (all the F’s!) spotted in Superdry this week!

X Factor mentor and judge, Nicole Scherzinger was spotted twice in and around the capital wearing Superdry. We think she looked fab in her joggers, lumberjack hood and lace rib vest and the Fisherman’s beanie leaving our Regent Street store.

With the X Factor in mind, Union J were looking dapper in their suits on Saturday nights show and JJ rocked the Superdry + Timothy Everest Super Spy.

Tulisa paired her Stacker Classic Hood with a pair of denims whilst out and about – we’ve been going X Factor crazy!

TOWIE star and fashion fanatic, Lydia Bright took a liking to the  Tassel Cardigan. It seems a few people are loving this, as radio presenters Fearne Cotton and Gemma Cairney were also spotted in it too.

Anna Friel was spotted outside stage door of her latest west end show Uncle Vanya in our Apres Crew and Torsby Crew!

Boy band Lawson have a been seen in our Anika fairisle crew and the tarpit leather jacket.

Thinking about it, it hasn’t been a quiet week at all!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email