Since then, we’ve had lots of questions about where it is and how you can use it. So, we wanted to tell our fans how they can get involved!
The Mirror is currently in our Regent Street flagship store on the ground floor. Using the touch screen, you can take photos of yourself and upload them instantly to your Facebook or Twitter account or e-mail them to a friend.
Not sure about that leather jacket? Upload it and get an instant reply from your friends!
Trying to convince your other half that those denims are the perfect fit? Tweet him and get his feedback there and then!
You can take a look at the people that have already uploaded theirs on twitter by searching for the hashtag #SDREGENTST. Or have a go yourself -it’s still around, but it won’t be around for long!
Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…
And by big we mean The Superdry + Timothy Everest womens sebiro collection!
The biggest names in fashion spent the day in the showroom of our flagship store on London’s famous Regent Street, checking out the collection that will be released later in the year.
Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.
Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.
Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!
Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!
Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.
Take a look at what was said over on Twitter with our event hashtag #SDAW13.
After last week things seem to have quietened down here at Superdry HQ. However we’ve seen a fair few famous faces (all the F’s!) spotted in Superdry this week!
Tulisa paired her Stacker Classic Hood with a pair of denims whilst out and about – we’ve been going X Factor crazy!
TOWIE star and fashion fanatic, Lydia Bright took a liking to the Tassel Cardigan. It seems a few people are loving this, as radio presenters Fearne Cotton and Gemma Cairney were also spotted in it too.
Anna Friel was spotted outside stage door of her latest west end show Uncle Vanya in our Apres Crew and Torsby Crew!
We hosted our SS13 press day upstairs in our Flagship store on Regent Street where we were joined by celebs like Luke Evans, Anna Friel, and Lydia Bright to name a few! Check out all the pics on Facebook and see what we got up to on Twitter
After a crazy busy few months of student events, we’ve finally reached the end of the road. We’ve covered the length and breadth of the UK, from St Andrews up in Scotland, Dublin over the channel in Ireland and Swansea down in the Welsh valleys.
Now it was time for our Superdry International, our Regent Street store to prove exactly why it’s our Global Flagship Store!
A bustling day in London town saw the store staff and the marketing team from HQ prep for one of the biggest events since it first opened its doors less than a year ago. The rails had been re-stocked, the team had been prepped and Ministry of Sound’s very own DJ R3wire had set up base at the front of the store.
And at 5:30pm it was all systems go!
Along with our goodiebag giveaway there were competitions to win a vintage entry hood on the night; a chance to win a year’s supply of Superdry on our Facebook page and even the chance to get your hands (or wrists!) on our not-yet-in-store scuba watches!
A huge thanks to everyone that attended any of our student events… Here’s to next year!
So after a crazy week, it’s calmed down a bit here at Superdry HQ.
We said a sad fairwell to our student ambassadors, but will be seeing them on Tuesday at our Regent Street event where students get 20% off everything!!
Carl’s sorted his amazing halloween costume as Phonejacker.
Amy, our PR Co-ordinator is heading to Liverpool this weekend for the MOBOs.
Everyone in the office has been ill, but ploughing through it (we will not be defeated!)
If you’re around London on Tuesday, keep an eye out for Carl and Steph (the social team) & Elli, Kat and Michaela (Marketing team) as we’ll be roaming the streets of London town (hopefully without the need of a brolly!) We’ll be instagramin’, tweetin‘ and facebookin‘ throughout the day so make sure your online to see whats going on – or better yet, why not join us?!
and Chris became an office hero on Thursday afternoon, even gaining himself a huge round of applause!
London was alive with the most stylish superstars, the most chic of shoppers and the biggest fashion-obsessed community last night for what was Vogue’s Fashion’s night out 2012.
Our orange-clad team of style advisors were out and about on London’s famous Regent Street, inviting the masses to become the first to see our brand new AW12 collection and witness the premiere of our new denim range, all backed up by Dion, our in-house Regent St. denim expert.
Drinks were on hand courtesy of Corona Extra and the Superdry Social media team were on hand, tweeting and blogging live all night to bring you all the action as it happened, from what was the biggest and best FNO to date. If you want to join in the conversation, check out the #FNO official hash tag on Twitter or Like us on facebook to see all the “best of images” from the night
It’s officially less than a week until we team up with Vogue for their ‘Fashion’s night out’ event in London, celebrating all things fashion.
Kicking off at 6pm and ending around 11pm in our flagship store on Regent Street and in our store in Westfield London City, we’ll be celebrating the launch of our AW12 collection and showcasing our new range of premium denims!
But that’s not all! In true Superdry-style we’lll be bringing you some great offers, competition, giveaways and a bit of free pampering courtesy of Tommy Guns’ Salon and Filthy Gorgeous London!
Follow us on Twitter to find out what we’re doing throughout the event and join in with the conversation on the live #VFNO hashtag.
Designed exclusively for Superdry by contemporary British Tailor Timothy Everest, the Sebiro capsule-collectionn is a trans-season collection of core wardrobe staples, which marry the very best in British innovation with the highest levels of design and creativity.
The launch range has been devised with four key characters in mind: the Super Spy, The Bank Robber, The San Franciscan and The Country Rebel and will be previewed exclusively at Superdry International; our world flagship store on London’s Regent Street, on June 15th.
The event, part of the British Fashion Council’sLondon Collections, will take place between 6 – 8pm to a VIP audience including many of the UK’s leading fashion editors, bloggers, photographers and fashionistas.
