In a little under a century, the humble polo shirt has developed from a practical sportswear item into an iconic fashion garment for smart or casual wear. Its simple design combated the cumbersome nature of traditional sportswear and since being unveiled for the first time at the 1926 U.S. Open tennis championships, sportspeople (and fashionistas alike) have never looked back.

Having originally been designed as an item of tennis wear, the garment had by the 1950s been adopted by the international polo playing crowd, and the term polo shirt soon became a universal moniker for the design, despite its tennis heritage. Throughout the 1970s, the design gained prominence in the fashion world, with high-end labels using the design within their cutting edge collections. It became synonymous with the world of golf in the latter part if the 20th century and as such is often referred to as a golf shirt, in addition to the original term, tennis shirt.

Whatever direction this designer top is heading in next, one thing is for sure, the polo shirt is here to stay, and here at Superdry we’re embracing it.

From our traditional, understated classic pique polo to the appliqué logos on our jersey stripe polo, our time-honoured designs have become a cornerstone of our men’s and women’s product ranges. Available in a huge variety of over 150 design and colour combinations, all stamped with our unique Superdry design elements; we have the perfect polo for every occasion, whether you’re looking for men’s polos or women’s polos.

Pique Polos

Superdry pique polo tops are weaved using a technique that creates a subtle ribbed effect within the cotton fabric. A stylish, comfortable and luxurious finish, pique polo’s are traditionally worn for athletics due to their highly absorbent qualities.

Vintage Stripe Polos

Superdry vintage stripe polo’s utilise a double-stripe pattern and a contrasting colour way to create an iconic informal polo top. With velvet neck taping and reinforced side gussets, this is a high end tennis shirt with style and substance.

Applique Polos

Our appliqué polos feature an abundance of designs to add an extra dimension to our range of tennis shirts. With an array of distinctive chest logos, badges, crests and banners on offer, you’ll stand out in the crowd whichever style you choose.

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Following our Women’s ‘life’s a beach’ look, we’ve created a men’s version – bringing you everything you need to hit the beach this summer, whether it be chilling out with friends, making a splash in the sea or just to catch some rays while listening to some tunes.

The look begins with our iconic Super Sonics t-shirt in red, worn underneath an open-buttoned washbasket shirt in breed black. Our logo boardshorts in Optic offer a great retro feel short with lace up front that go perfectly with a whole host of our accessories. We’ve chosen the GT flip flops in Red/Winter and the Tire Depot Garage cap in Olican Black to finish the look.

All the items in the look come in different colours and/or graphics so mix and match them to get the beach look you desire!

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Get ready to hit the beach this summer with this cute and girly women’s themed look. Whether you’re hitting the British Sand Polo championship in Sandbanks this weekend or getting your wardrobe ready for an sun worshiping holiday, this is the perfect feminine beach outfit.

Start off  with the Vintage entry vest in grey marl, ideal for the warmer weather on its own or great with the Sheer Calamity Shirt in Pacific blue over the top undone to show off your branded vest beneath. Next, grab a pair of the vibrant Fluro pink logo boardies so you’re ready to hit the waves as soon as the surf gets up! Complete the look with a pair of the iconic GT flip flops in white/punk pink and the Passenger Sunglasses in Tortoise to keep those rays off your eyes.

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The festival experience is renowned; the music, the atmosphere, the spectacle, the good-feeling of being amongst people who share your passion.

Fashion is a passion also shared by the majority of festival revellers – from dressing to impress for the headline act at the Pyramid Stage, to your chosen attire for the inevitable trip to the infamous portaloos – so Superdry have created a much needed ‘Festival Survival Kit’ for Summer 2011. Featuring our style picks for the season’s events, as well as some more practical items for when you really need them, Superdry have filled a couple of weekend bags with those essential festival must-haves.

Men’s Festival Survival Kit

Packed into the Superdry Kitbag in the eye-catching jaffa/orange colour are an assortment of items that the male festival just shouldn’t leave home without this season:


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Women’s Festival Survival Kit

Packed with a little more care and attention, the Superdry Kitbag is full of all the necessities and accessories for the festival experience:

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Whether you’re kicking off the festival season at Glastonbury in few weeks time, or heading to Reading/Leeds or V Festival later in the summer, just remember… don’t forget your sleeping bag!

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Following the release of our behind the scenes video of the Vintage Thrift SS11 photoshoot this week, we thought we’d follow up with a thrift inspired womens look!

Oozing 1950s Americana style, the Vintage Thrift range is definied by powerful colours, iconic designs and flowing fabrics and we have provided just this in the shape of our look-defining Dotty Strappy Top. Featuring a polka dot print bust, 5 button detail, empire waistline and twin dot print front pockets, the Rich Red/Indigo colourway fully support our bohemian vision. Held together with the vintage leather Rope Stitch Belt with a large brass buckle and perforated, rope stitched edging for that classic thrift feel. You’ll then want to wrap up in the retro inspired Cole Cardigan Top for that sought after layered look. This beautiful 100% cotton thick knit features a ribbed design, an embroidered chest logo and a sleeve logo tab, with a double button front and twin pockets – to keep you warm in the breeze.

Then, choose to pull on a pair of Baby Blue Slim Denims with a reinforced heel, heavy fading and whiskering through the thigh or just step straight into a pair of our distinctive Inuit Boots for that vibrant style in soft suede mocassin with contrast stitching, padded ankle and embossed sole. The choice is yours, but either way you’ll have an easy-going, distinctive summer style with Superdry Vintage Thrift…

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Vintage cool is the order of the day with this retro look based on the style of the female motorcycle passenger:

Wrapping up warm in the retro inspired Basic Bomber leather jacket with lined hood, heritage plate on chest, logo embroidery on shoulder, zip front pockets the pillion is well protected from the elements – hiding a Washbasket Short Sleeve Shirt with front chest pockets worn with an open neck.

Do up a pair of Brando Skinny Jeans with panelled detailing on leg and rear, classic Brando multi pockets with back button tab and button fly, with the flat leather Super Long Braid Belt with metal buckle and embossed metal logo plate.

Slide into a pair of Bardot Boots with distressed design, side zip and embossed & embroidered motifs and finish the look off by slinging a Vintage Logo Haversack over your shoulder, featuring distressed finish, classic Real Superdry logo print, shoulder strap, end button pocket, and inner compartments.

Enjoy the ride!

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Following our mens Track & Field look that we brought to you earlier this week, we now present our carefully selected womens look based on that same theme of college athletics. Focussing on products from our ‘laundry’ range, we have created a feminine look of retro Americana that is as iconic as it is eye-catching!

Start by slipping into the Laundry Capri Jogger in Illinois Marl with cracked graphic print on front, fold over waistband and tapered hems, then pull on a Laundry Crew Neck top in Typoon Red. Wrap up in a Laundry Zip Hood in matching Illinois Marl with drawstring hood, two front pockets with embroidered SD japan tab label to keep you warm on the way down to the practice courts.

Then tie up a pair of funky basketball inspired Super Series Lo Tops with canvas upper, branded outer sole and comfort insole and don’t forget to pick up your retro inspired Gymnasium Bag on the way out of the door!

We’ll bring you another look next week so don’t forget to check back regularly

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With temperatures set to rise within the next few weeks, this summer looks set to be a scorcher and with this in mind the season’s look wouldn’t be complete without a pair of Superdry shorts! With shorts fit for every occasion, this years collection of mens and womens Superdry shorts offers the modern fashionista more colour and versatility than ever!

For the guys our Heavy Core Cargo shorts offer the wearer a classic heavy short with a vintage wash, featuring a multi pocket design and complete with with a D-ring fastening belt – it’s great with a t-shirt or polo top. When it comes to going to the beach or pool this summer you’re in for a treat – we offer a huge colour range of the Logo Boardshort and Superdry Swim Short.

For girls wanting a more classic look we recommend our Polka Painting Short, a vintage inspired item with a cute polka dot print, perfect with a cami top or denim shirt. Another must have this summer is our Vintage Bale Mini Short which comes in a range of washes, perfect for a casual Americana-inspired look.


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Superdry
Superdry mens
Crossover top - Dark marl / winter
Fives jogger - Denver blue / cream
College panel t shirt - clay
Gymnasium Bag - Black / Gunmetal
Fives jogger - Denver blue / cream
Super series hi top - light marl / electric blue sole
Track and Field - Warm days, cool breeze & heritage athletic style.
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Our latest instalment of Superdry style is inspired by American Track & Field heritage. This college-themed look has been made popular all across the world and continues to dominate the casual ranges season after season. Featuring comforting soft athletic garments with an abundance of nostalgic design elements, we have picked our favourite men’s items to bring the Track & Field look back into the spotlight.

Additions from Superdry for Spring/Summer2011 include the Gymnasium Bag with its cracked logo print, twin handles with a Velcro strap, and large single compartment. Step into Super Series Hi Tops with canvas upper, soft ankle edge, double rubber toe cap and branded outer sole, under a pair of Fives Joggers, featuring vertical leg stripes, appliqué thigh logo, drawstring waist band and embroidered back pocket logo patch.

Slip on a College Panel T Shirt with cracked Superdry Tokyo State print, cracked sleeve double hoop print and woven Superdry hem logo patch, worn under the Crossover Top, presenting front and rear print, sleeve stripes, ribbed cuffs & neck and distressed chest seam.

Womens Track & Field style coming soon!

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Ever since British Summer Time (BST) was introduced by builder William Willet as the ‘Summer Time Act of 1916′, Britons have been afforded an extra hour every summer’s day to enjoy the rare appearance of the scorching sun. From Land’s End to John O’Groats, everything quintessentially British is enhanced and dependent on our fickle star – from the annual village fête and county cricket, to Glastonbury festival and the Sunday night barbeque.

However, here at Superdry nothing epitomizes the British summer more than the sound of the rubber soled flip flop, clapping happily away wherever it may be. The sound of the summer.

Although Willet’s original proposal was to move the clocks forward by 80 minutes, in 20-minute weekly steps, the thought process has always stayed the same. Nowadays, BST is introduced on the last weekend of March, giving us longer to enjoy all the benefits that Superdry’s new range of flip flops will bring about!

Hitting the Superdry Online Store very soon, Superdry’s vintage play on the classic flip flop design will have you longing for the beach time after time. Pick your favourites, sit back and put your feet up – you’ll want to show them off!

Soon to become synonymous with the British summer, here is a close-up sneak peak at a selection of our finest summertime footwear: -

View our footwear collection:
Shop Mens

Shop Womens

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