did you spot the jump: On the Piste presenter Cherry Healey sporting our #SuperdrySnow jackets on the slopes as she covers all the behind the scenes action of The Jump 2015.

Seen here wearing our ultimate snow jacket as she builds a mini snowman. The full-tech jacket complete with taped seams, inner snow skirt and vents is easily up to the challenge.

Then on the show last week she was spotted in one of our après ski jackets the Fuji Snow Edition in ice cool white.

joey essex won the last challenge in the jump’s finale last night.

(images courtesy of @cherryhealey on twitter)

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This season we’re launching #SuperdryRugby, a collection of casuals designed with rugby supporters and players in mind. We have three distinct styles including this, the Herculean, as seen on winger Jonny May, Gloucester Rugby and England Rugby. This style comes in three block colours, each are complemented by rich details that pay homage to vintage rugby shirts; from embroidered flag wool under-collars, applique numbers & chest badge to quilted label inner as well as leather labels and branded buttons.

The Training Ground strip takes old school rugby to a whole new level, shown here worn by talented Gloucester Rugby fly half, James Hook it is available in six different colours; the stripe detail, jersey fabric and shield chest badges inspire an authentic vintage rugby feel.

Then we come onto Valiant a range of five shirts designed with the 1970’s and 80’s national rugby kits in mind, each shirt has an incredibly dry hand-feel while the back boasts oversized printed numbering. Every shirt comes with a printed flag under-collar (England, Ireland, Scotland, Wales & Italy) complementing the colour of the strip.

The whole collection has a new more relaxed fit and will be available from mid February. If you want to register your interest, click here.

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2015 is a year of rugby, and on January 8th we revealed our latest collection #SuperdryRugby, designed with the player in mind. To make sure it was up to scratch off the pitch we asked winger Jonny May (Gloucester Rugby and England Rugby) plus fly half James Hook (Gloucester Rugby) to don some of the new shirts.

With a calendar filled with Rugby dates we realised it’s not just the players that need a kit fit for purpose, every supporter needs something that will stand up to the test. Inspired by old school rugby strips the collection is a looser fit, with vintage badge patches and statement collars.

The collection will be launched at the beginning of February, just in time for round 2 of the Six Nations consisting of three styles; herculean, training ground and valiant, to be the first to know when it’s available click here to register your interest.

More details on each style to come…

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This week we have new and exciting additions to our mens and womens watch collections, introducing Urban watches a range of brightly coloured styles with a super-soft silicone strap. Adding to the ever-growing selection of timepieces, now spanning from investment steel bracelet watches to chunky leather styles.

As well as these new introductions we have updates to some of our timeless styles, check out our womens SD-3 parka now available in black; the fleece-lined inner is accented by purple quilting, while an oversized faux fur trimmed hood delivers winter style.

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In a little under a century, the humble polo shirt has developed from a practical sportswear item into an iconic fashion garment for smart or casual wear. Its simple design combated the cumbersome nature of traditional sportswear and since being unveiled for the first time at the 1926 U.S. Open tennis championships, sportspeople (and fashionistas alike) have never looked back.

Having originally been designed as an item of tennis wear, the garment had by the 1950s been adopted by the international polo playing crowd, and the term polo shirt soon became a universal moniker for the design, despite its tennis heritage. Throughout the 1970s, the design gained prominence in the fashion world, with high-end labels using the design within their cutting edge collections. It became synonymous with the world of golf in the latter part if the 20th century and as such is often referred to as a golf shirt, in addition to the original term, tennis shirt.

Whatever direction this designer top is heading in next, one thing is for sure, the polo shirt is here to stay, and here at Superdry we’re embracing it.

From our traditional, understated classic pique polo to the appliqué logos on our jersey stripe polo, our time-honoured designs have become a cornerstone of our men’s and women’s product ranges. Available in a huge variety of over 150 design and colour combinations, all stamped with our unique Superdry design elements; we have the perfect polo for every occasion, whether you’re looking for men’s polos or women’s polos.

Pique Polos

Superdry pique polo tops are weaved using a technique that creates a subtle ribbed effect within the cotton fabric. A stylish, comfortable and luxurious finish, pique polo’s are traditionally worn for athletics due to their highly absorbent qualities.

Vintage Stripe Polos

Superdry vintage stripe polo’s utilise a double-stripe pattern and a contrasting colour way to create an iconic informal polo top. With velvet neck taping and reinforced side gussets, this is a high end tennis shirt with style and substance.

Applique Polos

Our appliqué polos feature an abundance of designs to add an extra dimension to our range of tennis shirts. With an array of distinctive chest logos, badges, crests and banners on offer, you’ll stand out in the crowd whichever style you choose.

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Following our Women’s ‘life’s a beach’ look, we’ve created a men’s version – bringing you everything you need to hit the beach this summer, whether it be chilling out with friends, making a splash in the sea or just to catch some rays while listening to some tunes.

The look begins with our iconic Super Sonics t-shirt in red, worn underneath an open-buttoned washbasket shirt in breed black. Our logo boardshorts in Optic offer a great retro feel short with lace up front that go perfectly with a whole host of our accessories. We’ve chosen the GT flip flops in Red/Winter and the Tire Depot Garage cap in Olican Black to finish the look.

All the items in the look come in different colours and/or graphics so mix and match them to get the beach look you desire!

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Get ready to hit the beach this summer with this cute and girly women’s themed look. Whether you’re hitting the British Sand Polo championship in Sandbanks this weekend or getting your wardrobe ready for an sun worshiping holiday, this is the perfect feminine beach outfit.

Start off  with the Vintage entry vest in grey marl, ideal for the warmer weather on its own or great with the Sheer Calamity Shirt in Pacific blue over the top undone to show off your branded vest beneath. Next, grab a pair of the vibrant Fluro pink logo boardies so you’re ready to hit the waves as soon as the surf gets up! Complete the look with a pair of the iconic GT flip flops in white/punk pink and the Passenger Sunglasses in Tortoise to keep those rays off your eyes.

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The festival experience is renowned; the music, the atmosphere, the spectacle, the good-feeling of being amongst people who share your passion.

Fashion is a passion also shared by the majority of festival revellers – from dressing to impress for the headline act at the Pyramid Stage, to your chosen attire for the inevitable trip to the infamous portaloos – so Superdry have created a much needed ‘Festival Survival Kit’ for Summer 2011. Featuring our style picks for the season’s events, as well as some more practical items for when you really need them, Superdry have filled a couple of weekend bags with those essential festival must-haves.

Men’s Festival Survival Kit

Packed into the Superdry Kitbag in the eye-catching jaffa/orange colour are an assortment of items that the male festival just shouldn’t leave home without this season:


Click on each product to view in more detail…

Women’s Festival Survival Kit

Packed with a little more care and attention, the Superdry Kitbag is full of all the necessities and accessories for the festival experience:

Click on each product to view in more detail…

Whether you’re kicking off the festival season at Glastonbury in few weeks time, or heading to Reading/Leeds or V Festival later in the summer, just remember… don’t forget your sleeping bag!

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Following the release of our behind the scenes video of the Vintage Thrift SS11 photoshoot this week, we thought we’d follow up with a thrift inspired womens look!

Oozing 1950s Americana style, the Vintage Thrift range is definied by powerful colours, iconic designs and flowing fabrics and we have provided just this in the shape of our look-defining Dotty Strappy Top. Featuring a polka dot print bust, 5 button detail, empire waistline and twin dot print front pockets, the Rich Red/Indigo colourway fully support our bohemian vision. Held together with the vintage leather Rope Stitch Belt with a large brass buckle and perforated, rope stitched edging for that classic thrift feel. You’ll then want to wrap up in the retro inspired Cole Cardigan Top for that sought after layered look. This beautiful 100% cotton thick knit features a ribbed design, an embroidered chest logo and a sleeve logo tab, with a double button front and twin pockets – to keep you warm in the breeze.

Then, choose to pull on a pair of Baby Blue Slim Denims with a reinforced heel, heavy fading and whiskering through the thigh or just step straight into a pair of our distinctive Inuit Boots for that vibrant style in soft suede mocassin with contrast stitching, padded ankle and embossed sole. The choice is yours, but either way you’ll have an easy-going, distinctive summer style with Superdry Vintage Thrift…

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Vintage cool is the order of the day with this retro look based on the style of the female motorcycle passenger:

Wrapping up warm in the retro inspired Basic Bomber leather jacket with lined hood, heritage plate on chest, logo embroidery on shoulder, zip front pockets the pillion is well protected from the elements – hiding a Washbasket Short Sleeve Shirt with front chest pockets worn with an open neck.

Do up a pair of Brando Skinny Jeans with panelled detailing on leg and rear, classic Brando multi pockets with back button tab and button fly, with the flat leather Super Long Braid Belt with metal buckle and embossed metal logo plate.

Slide into a pair of Bardot Boots with distressed design, side zip and embossed & embroidered motifs and finish the look off by slinging a Vintage Logo Haversack over your shoulder, featuring distressed finish, classic Real Superdry logo print, shoulder strap, end button pocket, and inner compartments.

Enjoy the ride!

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