April 15th, 2013
Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…
And by big we mean The Superdry + Timothy Everest womens sebiro collection!
The biggest names in fashion spent the day in the showroom of our flagship store on London’s famous Regent Street, checking out the collection that will be released later in the year.
Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.
Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.
Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!
Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!
Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.
Take a look at what was said over on Twitter with our event hashtag #SDAW13.
Image courtesy of Laura Palmer.
Tags: autumn, autumn winter, AW, AW13, bloggers, collection, country rebel, detailing, Event, everest, fashion, finest quality, flagship, journalists, london, magazines, muse, press, press day, products, range, Regent Street, rock chic, rock rebel, sebiro, showroom, store, super cuts, superdry, tailored staples, tailoring, timothy, Timothy Everest, town coat, trans-seasonal, unique, winter, womenswear, writers
Posted in Access All Areas, Direction, Event, Famous Faces, Global Media, Impact, Products, Store Spotlight | No Comments »
November 16th, 2012
Phew! What a week we’ve had!
We hosted our SS13 press day upstairs in our Flagship store on Regent Street where we were joined by celebs like Luke Evans, Anna Friel, and Lydia Bright to name a few! Check out all the pics on Facebook and see what we got up to on Twitter
We won an award last night at the Golden Bridge Awards in London – Huge thanks to our Belgium fans – This one is for you!
We officially go home in the dark and we’re not enjoying how cold it is! We’ve been putting on our knitwear to keep cosy in the studio!
Our new range of watches are now available in-store and online!
It’s officially just over a month ’till Christmas and some of us have started buying pressies!
We’re off to write our Christmas lists, have a great week!
Tags: award, celebrity, christmas, gift guide, knitwear, press day, Regent Street, SS13, superdry, watches
Posted in Access All Areas, Direction, Event, Famous Faces, Global Media, Store Spotlight | No Comments »
April 6th, 2012
This week the Superdry AW12 press day was held at The House of St Barnabas in London’s Soho square! Showcasing the key looks for the next season to fashion editors, we were excited to set-up outfits and displays which our designers have been busy creating over the past months.
Our classics have been reworked, taking our existing collection to a new direction. Durable and hard-wearing outerwear along with fresh cuts and prints are all to look forward to for AW12!
Check out our pics from the day – the Superdry cupcakes on offer were especially popular!
Tags: AW12, london, press day, St Barnabas
Posted in Access All Areas, Direction | No Comments »
