Last week we headed to Shoreditch studios in London for a fashion shoot with the four winners of our competition with Company MagazineEmilie from LovaineJulia from StylonylonNicola from Your Love Is So Wifi and Charlotte from Lurch Hound Loves.

All four girls were styled in a key look from our AW13 collection. Nicola looked great in our Cosmopolitan Dress pulling off the sporty look, Julia rocked tomboy with our Lace Back Crew and Tomboy denimsEmilie styled our pocket tee with a pair of Super skinny denim with one of our signature lumberjack shirts around her waist as rock chic and party girl Charlotte wore our luxe tee and glitter ball skirt with the much loved desert parka.

The girls took turns to be shot by photographer Daniel Nadel for the double page spread that you can pick up in Company High Street Edit available early November!

Photos courtesy of Charlotte and Julia.

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Last month, model Tia Greve Petersen stopped by at our showroom in Denmark to select some inspirational pieces for a promotional photo shoot to add to her portfolio. We’re delighted to see the final photos from the shoot!

Taken at the Kavin Studios in Aarhus, Tia and stylist Noah Kanber worked on a grunge/boho theme, which was projected perfectly with the rustic bare-bricked background of the studios.

With photographer Mikkel Suppras Kjeldsen clicking away behind the camera, Tia modleled a variety of Superdry outfits. Her first was made up with the Olympic Ringer vest , Lumberjack Twill shirt and cut-off denims. Her second look was put together with the Orange sewn Tin Grandad top, layered under the Superscout shirt and finished with the Dirt Trials jacket. Teamed with cut-off denims again and chunky boots to complete the outfit, it certainly injects attitude into the style.

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New face in the fashion world, Tia Greve Petersen and stylist Noah Umur Kanber made a visit to our Superdry showroom in Denmark to be inspired by our collections for a photo shoot.

Tia and Umur favoured the Superdry layered look and worked on creating a boho, grunge theme; picture big curly hair, golden skin and clashing prints all effortlessly pulled together with our lumberjack shirts, chunky hobnail boots and jackets. Newly signed to one of the most established modeling agencies in Scandinavia, we can’t wait to see Tia styled in Superdry with the help of Noah’s interpretation of the pieces to fit the theme. We’re top of the list for a sneaky peek of the shoot, stayed tuned, we’ll be sharing them with you too!

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Always thinking ahead, Superdry’s Spring/Summer ’12 collection is the most diverse to date and working with top fashion photographer, Jacob Sutton, the SS12 campaign images are preparing for their release next year.

Graphic fine thread tees are re-defined with progressive blocks and art-house decorations that push the Superdry language. Tailored swim launches as a full concept which includes vintage board shorts and silk touch rive-inspired bikinis.

We’ve got a treat for our readers to be the first to see the behind-the-scenes video, showing you the workings of a Superdry shoot and the first glimpses of our SS12 collection, due for release in the spring! Produced by Pulse, they’ve captured the relaxed atmosphere of the shoot, getting us all excited for the new season ahead! Enjoy!

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Excitement is stirring in the run-up to the full unveiling of our latest AW11 campaign! Assigned to bring the new season’s collections to life is London based fashion photographer, Jacob Sutton, known for his inspiring and powerful imagery.

With the help of model/actress Clara Paget, Louis Simonon (son of The Clash guitarist Paul Simonon) and up and coming faces Hanna Sorheim and Tom Barker, the models along with the crew spent two days at a top London studio warehouse, showcasing Superdry’s signature styles.

Here are the first behind the scenes shots of the team working flat out on a variety of looks taken by our own photographer, Jimeee.

Get set for some chunky knits, premium accessories, fine tailoring and of course, classic Superdry outerwear. There will be a standout piece for everyone, ready and waiting to arrive for the autumn!

P.s. We’ve been included in Vogue Online’s ‘Best Campaigns’ gallery, check it out!

Below is the behind-the-scenes video from the day with interviews with the models! Join us on SuperdryTV for all our latest videos.

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Following a sneak peek into our AW10 collection, we thought we would share some pictures of our AW10 photoshoot with you! Earlier this year we took a trip to the Gloucester docks and wrapped our models up in our fantastic new range. Here are some exclusive out-takes from the shoot, shot by our very own in-house photographer, Jimeee (pictured below). As you can see, it was a snowy and icy cold day but the models and photo team worked like champions through the elements. Credits to the team!

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Our wonderful model Flo, worked the intricate patterns of our AW09 thrift range to compliment the amazing designs of the Kew Bridge Steam museum workshop in Brentford, London. We have some extra images from the shoot for you and snaps of the spectacular museum we chose as our location. You can get the look by shopping online and in-store for the outfits Flo is wearing.

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