A couple of weeks ago we invited Superdry fan Katie Morgason to join us at Superdry HQ for the day to see what it’s like to work behind the scenes of a global fashion brand. Katie shared some of her amazing photos with us from a recent photoshoot and when we invited her to join us at our head office in Cheltenham, she jumped at the chance!
Here’s what she had to say about her day at SDHQ-
“I absolutely loved my day at Superdry! I got to meet so many fun people and see some really cool things behind the scenes! It was so interesting to see how such a massive brand that i’ve admired for so long operates. Seeing all the creative operations and all the processes for the brand was awesome.
“One of my favourite parts of the day was being in the studio and seeing how the photos are taken and processed. I couldn’t believe how many photos were taken for one product. Walking on the new Superdry catwalk was fun too! Watching the photo shoot and interview with Jacob Banks was pretty awesome and i can’t forget the amazing showroom with the beautiful items from the SS14 collection! (i can’t wait to get my hands on that!) While i was at SDHQ i got to shoot for superdry.com and that was such a great experience! It was scary because i wanted to make sure i was getting it right but once i took a couple of photos the scariness wore off and i really enjoyed it! It was an amazing feeling to know that i was talking a photo that would be published on their website! Ania, the model, was awesome so she made it really easy and all the staff around were really encouraging.”
Talking about Superdry’s social media profiles and what tempted her to post on our Facebook wall, Katie told us
“I really like Superdry’s social media profiles because they have a great mix of text and product! I decided to upload my photo onto the Facebook wall as a bit of a long shot. Years ago my fiance and i took a picture with us wearing our leather Superdry boots at Christmas and got some really positive feedback from it. For the photo i posted, i really loved it and thought it really suited the brand. Turns out you guys liked it too!”
As a fashion student, the opportunity for Katie to work with Superdry’s photographers and creatives – to be on the inside looking out – was a big pull:
“I learned a lot from my visit to Superdry. It was really good to see how my the theory of my fashion photography course translated into a ‘real life’ situation. I think the most vital thing i learned while i was there is that working with a really good creative team can make a world of difference. You could tell by all the people involved in the process from producing images, clothing and to social media that the brand produces strong, interesting, dynamic work. My visit to Superdry has really helped my understanding of how a global brand is run.”
We’re glad you had a great day with us Katie. Keep in touch!