Back in March we sent some aspiring photography students from The Gloucestershire University take a trip to Shanghai, China. They were paired up with students studying a parallel course at The Suzhou Art, Design and Technology Institute. They worked along the given brief which was, ‘Create iconic shots which fuse East and West, Shanghai and Superdry’. The teams were given only three days to plan, shoot and edit their images with the final work exhibited at the infamous Source gallery in Shanghai.
One of the lucky UK students, Johnathan Smithies tells us what he took away from the trip.
“Before I went I wasn’t sure what to expect, but my hopes were high. I was already blown away even after a couple of days! It has benefit me in so many ways. Being in such a diverse and vibrant city I was very inspired for the brief by my surroundings. It was an incredible cultural experience! The most challenging part was working with the students from Suzhou as I didn’t speak any Mandarin, and my partner no English! Despite this with pictures, sign-language and hard work, we achieved an outcome we were both happy with.
This trip has benefitted me in so many ways. Firstly, I have learnt to dream big and aim high! I also had such a confidence boost with encouragements from professionals in the creative industries. Raymond Chin, JWT Creative Director, told me there was nothing he would change about my Superdry photograph which is so encouraging! Thank you Superdry for such an incredible and professional creative experience!”
Here are some of the final images including Jonathan’s! Further posts and behind the scenes images from the trip coming soon…!











