Music, dance and fashion came together as we finally arrived in the Philippines; bringing fashion-forward designs and aspirational tailoring to Manila’s stylish set.

Exclusively distributed by Stores Specialists, Inc., we opened our first store at Bonifacio High Street Central and launched our latest collection at the amphitheater of Bonifacio Global City’s newest hot spot on October 17.

Directed by Robby Carmona, the launch event was filled with amazing acts that entertained the guests all throughout the evening. With this season’s casualwear in neon styles, a graffiti artist interpreted Superdry’s logo on a wall for all the guests to see upon their entrance. Chillectro band Techy Romantics geared up the crowd before the main event as they performed various songs from their albums. To keep the show moving, The Philippine All Stars captivated the audience as they showed their dancing prowess, much to the crowd’s delight.

Our Head of International Retail Operations, Brian Nebozuk, welcomed the crowd and expressed his thanks for all those who joined the launch event. A line-up of models featured our latest collection together with some famous faces as our event ambassadors: top model Pauline Prieto, fashion blogger David Guison and events host Tricia Centenera.

DJ duo The Diegos kept the crowd on their feet as they amped up the night with their beats together with non-stop service sponsored by San Miguel — San Miguel Premium All Malt Beer, San Miguel Super Dry, Cerveza Negra, and premium ice-filtered San Mig Strong Ice.  These together with some tasty appetizers kept the guests on their toes, as they partied the night away.

No one left empty-handed with their Superdry baller wristband and their snaps at the photowall. Some even went home as winners of a Tee-in-Tin for joining the fanpage as they registered at the social media lounge. Check out the photos from the launch night in Superdry Philippines Facebook page.

With the brand’s ethos: quality, value and design, Superdry will keep Manila’s fashionable set looking their best for any season.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

If you’re a follower of Superdry on Social Media you may notice that we always have a lot going on, which is why we’ve decided to set up our regular friday feature, The Friday Skive!

We’ll be talking about,what’s been going on in Superdry HQ, what’s been going on in the fashion press both on and offline and all the random bits and pieces we’ve been getting up to!

Get yourself a cuppa, turn on “private browsing”,  scroll down and get involved in the weekly roundup for our first Friday Skive.

This is what’s been going on this week:

The Superdry + Timothy Everest range launched in-stores and on Superdry.com,

A great post on the SDTE collaboration from Anthony at Clothes Make The Man popped up on our twitter feed,

Carl, our social media co-ordinator’s mum made us all cupcakes,

Denim Dee, our in-house denim expert at our Regent st Flagship Store is now on twitter,

ShortList magazine got a cake with a very dashing man in a Timothy Everest suit on it and wrote an amazing piece in their magazine,

Rocket Fuel Coffee has been keeping us awake on those early mornings and late nights,

Lots more student events have been created for the more academically inclined ;) ,

Adam, our global graphic designer wore a shirt!!,

We spoke to Nicky from Westlife on twitter,

models arrived, lenses were at the ready and cameras charged for our SS13 press lookbook photoshoot,

we’ve started thinking about Christmas,

Steph our social media assistant bought a winter wooly hat,

Blogger Jade tweeted a picture of her goodybag and

The Superdry Philippines Facebook page launched!

All in all, we think its been a brilliant week. What do you think? – Join in the conversation over on Facebook or use the #FridaySkive on Twitter.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email