We recently caught up with Paul Matthews, the winner of our competition to join us at our Autumn/Winter ’14 preview at London Collections: Men.

All Paul had to do was post us a picture showing why he loves Superdry. This is Paul’s winning image – safe to say, he’s a super fan.

Here’s what he had to say about his experience of The Event:

“What can i say? Best party I’ve ever been too! All this for having an obsession with a clothing brand! What Superdry has to offer in A/W14 is incredible –  bold colours and fitted cable knits, you certainly won’t go cold this winter.

“My wife, a lifelong sufferer of my obsession with Superdry, came along with me for the night. We arrived at the Old Sorting Office to be met by a friendly face, who took us up to what i can only describe as walking up the Shard..so many stairs! At the top floor we were greeted with cocktails and a vast bar area that wouldn’t have looked out of place in any Superdry store. As we waited for the event to start, wondering where it would be, we were taken aback by the amount of people here for The Event and the fantastic food being served on illuminated trays. The music, very much like being in-store, kept everyone in anticipation. Then large white doors opened and we were allowed into the hidden catwalk area.

“Once in, sitting in the front row, the show started! Coats, jeans, scarves, hats…as models walked past us, I just kept thinking, ‘I need everything in my wardrobe as soon as this collection is released later this year!’

“I was completely unaware of who i was sitting next to, until my wife pointed them out. Oliver Proudlock from Made in Chelsea, actor Ralph Little and Samuel L Jackson amongst others, we felt a little out of place!

‘The event finished with a rousing round of applause, and then the party started. First with Nick Grimshaw taking to the decks,  followed by Benji Boko – his set list was incredible! As incredible as the food that was going around again – chips, chicken, burgers and more. It was as if they knew that i was going to be there and that i have a very limited selection of favourite foods. Also, with a free bar flowing, i can easily say that that was the best party I’ve been to.

“I can see that, once again, we will see a lot of people walking the streets in Superdry’s Autumn/Winter 2014 collection, especially in the women’s range. As i mentioned before, my wife has never looked at a Superdry coat and instantly wanted to buy it – that night she saw four that she will be snapping up when they become available!

“All in all, thank you very much to Superdry for choosing my collection picture as your winner, and for putting on such a great evening for us!”

Thanks Paul, glad you had a great time. Don’t forget to check out the pics on Facebook and Instagram #SuperdryLCM

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It’s not even the end of 2013 but we’re already excited about the New Year as we’ll be showcasing our men’s and women’s AW14 collection at London Collections: Men – the fashion event for menswear promoted by the British Fashion Council.

On 7 January 2014 we will be taking over an incredible show space at The Old Sorting Office in the heart of London to preview our AW14 collections to the worlds best fashion press, bloggers and VIP’s. Expect amazing music, an urban edge and great clothes & accessories!

January 2014 will mark our second appearance at LC:M – the biannual event that showcases the best of British fashion talent, from rising stars to heritage brands. The inaugural Superdry + Timothy Everest Sebiro collection for men debuted there in 2012.

Stay tuned to find out how you can join us!

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